Personal Branding Report: Utilizing Social Media Platforms

This report details a personal branding plan centered on leveraging social media platforms to build a brand, specifically within the context of makeup tutorials. It examines the role of social media, particularly Instagram, YouTube, and Facebook, in promoting the brand and attracting a wider audience. The report highlights the importance of social media for brand growth and influence, emphasizing how platforms are used to share makeup tutorials and engage with followers. It discusses the process of adopting social media platforms to enhance brand visibility and attract followers, including strategies for content creation and audience engagement. The conclusion summarizes the critical role of social media in personal brand development, emphasizing the necessity of skills to retain viewers and build a strong online presence. The report references various sources on personal branding and social media's impact.

Personal Branding Plan

Table Of Content
 Introduction
 Role of social media in order to develop personal brand
 Exploring which social media platform is adopted
 Conclusion
 References

Introduction
 Personal branding plan refers to a process with the help of which both individuals as well as entrepreneurs can
easily differentiate each other by standing out from the crowd with the help of identifying their unique quality.
It is a report where I am an individual person mainly influences large number of people by creating make up
tutorials and videos on social media platform
 There are various social media platform with the help of which personal branding can be enhanced. Large
number of people know my brand because of using social media platform for promoting my work. This as a
result assist me in maintaining my brand name at the competitive marketplace and influences various teenage
girls towards my channel.

Main Body
 In the present competitive era, it has been said that there are various technological advancement with the help
of which large number of people will be able to grab opportunities. There are various individuals highly
recommend there own business venture or personal brand rather than working under someone else. There are
lot of people who have there personal brands and in order to attract or influence other people towards there
brand they use different types of platforms. In the present context, I am a beauty or make up artists generally
develop make up tutorials and post them on different social media websites such as Instagram, YouTube,
Facebook and many other platforms so that large number of people will be attracted towards them

Role of social media in order to develop
personal brand
 It has been observed by me that social media is a platform which highly influences the overall growth and
development, reason behind this is that in today's world every individual uses social media. In general social
media become one of the most essential tool fir every person as I am a blogger and in front of people I
represent myself as a brand so that large number of people will be attracted towards me and follows me. With
the help of Instagram, individuals see my make up videos and tutorials, sometimes they message me in order
to know the process and many more. In today's world according to me social media is one of the tool with the
help of which any news, individual or person can easily be spread within a period of time frame.

1. Exploring which social media platform is
adopted
 It has already been identified by me that there are sort of social media platform with the help of which
personal brand can become popular among large number of people. As I am a make up artist and post various
make up tutorials and video with the help of which teenage girls or ladies across the world learn how to apply
make up by self. I post videos on a frequent basis on my YouTube channel, Instagram or Facebook page,
which help me in retaining my viewers for a longer period of time. By adopting Instagram as a social media
platform, I can attract various young girls towards my channel. Reason behind this is that every person in
today's world use Instagram which is one of the biggest earning source for various entrepreneurs or bloggers.
Therefore, it is considered as one of the most influential tool which assist in grabbing attention of large people
across the whole world

2 Quick introduction of yourself, who you are ,
what you do in near future
In the present context, I am a doing MBA and my creative world would be to become an entrepreneur beauty or
makeup artists generally develop make up tutorials and post them on different social media websites such as
Instagram, YouTube, Facebook and many other platforms so that large number of people will be attracted towards
them. This as a result assist me in order to increase my followers and make my own brand popular. I am a person
who mainly love to do make up and this is the reason I started my own page on various social media platform. Now,
in today's time it has been identified that I am a brand in front of large number of people who followed me on
Instagram, YouTube, Facebook and many other platforms.

3. Developing your personal brand, would
enhance organizational skills
Along with this, it has also been said that with the help of developing personal brand, individual person will be able
to develop their own business entity with the help of effective team members. It is also necessary for the person
to have some organisational skills so that if development of business entity in near future help in gaining positive
response and retain their viewers for a longer period of time. With the help of social media platform, an
individual person who have some talent or skill can easily influences large number of people towards them by
posting tutorial, videos on such site where people search these things on there day to day basis.

Conclusion
 From the above PPT is has been concluded that social media plays very essential role in order to develop
or grow a personal brand or individual at the competitive marketplace. In the present context, it has been
observed that with the help of Instagram, Facebook, YouTube is used by me in order to promote my brand in the
marketplace. By suing such platforms, individual will be able to attract large number of people towards them
which help them in order to develop their personal brand at the market area. In addition to this, it is also very
important to have some sort of skills so that large number of people will be attracted and retain for a long period
of time duration.

References
 Philbrick, J. L. and Cleveland, A. D., 2015. Personal branding: building your pathway to professional
success. Medical reference services quarterly, 34(2), pp.181-189.
 Nolan, L., 2015. The impact of executive personal branding on non-profit perception and
communications. Public Relations Review, 41(2), pp.288-292.
 Petruca, I., 2016. Personal branding through social media. International Journal of Communication
Research, 6(4), p.389.

THANK YOU!!!!!!