This assignment presents a comprehensive strategic plan for the newly formed entity, "Personal Care," resulting from a merger between Baby Bunting Ltd and G8 Education Ltd. The presentation defines the entity's mission, vision, goals, and value statements, establishing a foundation for its strategic direction. It explores methods to increase shareholder value, focusing on revenue growth, operating margin, and capital efficiency. The strategic map and organizational chart are analyzed to ensure operational effectiveness and alignment with financial goals. The report assesses the effectiveness of the strategic map in producing a return on investment, considering both financial and non-financial metrics. The presentation concludes with recommendations for the future direction of the company, including a focus on cost-effective techniques, innovative marketing strategies, and the effective use of strategic maps and organizational charts. References to relevant literature and annual reports are included to support the analysis and recommendations.