This report delves into the crucial aspects of personal branding and networking within the context of career development and employability. It emphasizes the significance of academic skills in helping students achieve their goals and highlights the importance of personal branding and networking strategies. The report defines personal branding as a conscious effort to influence public perception and establish credibility, discussing its role in the job market and the use of social media in hiring processes. It outlines strategies for developing personal branding, such as building an online presence and leveraging strengths to overcome weaknesses. The report also explains the benefits of networking, including building relationships and accessing job opportunities. The reflection section details the author's observations on the report, the importance of personal branding and networking in the competitive market, and their plans to develop their branding and network. The conclusion reinforces the need for a strong network to seize opportunities and emphasizes the role of social media in career advancement.