Year 2 PPD Assignment: Marketing Career Path and Development

This presentation focuses on personal and professional development within the context of a marketing career. The student identifies their professional interest in marketing and discusses various career paths within the field, such as marketing manager. The presentation analyzes the student's strengths, particularly communication and analytical skills, and how these relate to the chosen career path. It addresses potential challenges, such as generating leads and maintaining consistent growth, and proposes strategies to overcome them. The report emphasizes the importance of personal and professional development for career success and includes references to relevant academic sources. The assignment was part of a BA (Hons) Business Studies program, specifically the Personal and Professional Development module, and was submitted as a presentation with supporting notes.

Personal and
Professional
Development

Table of Content
 Introduction
 Professional field of your interest
 Analyse and discuss career paths
 Identification of strengths and their link to the career paths
 Identify the possible challenges and how you can overcome with your
strengths
 Conclusion
 References

Introduction
 Personal and professional development refers to the way for
people to evaluate their own abilities and skills, consider the
aims in their life and also set goals in order to maximise and
realise their potential into true terms.

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 The present report will cover discussion
about the professional field of the
interest and also about the career paths.

Professional field of your interest
 The main professional interest is related to the Marketing field.
 I am good in terms of communication skills where I have strength
regarding the convincing power.
 The field of marketing is that branch where brands get their
products in front of consumers which is out in the field at retail
locations, college campuses, events and public locations as well.

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 As I have interest in the field of marketing so its very
important that I have to be always good in terms of
analytical skill so that I can evaluate the needs of
customers into effective terms.
 Within the business industry, it has been observed that
marketing has been treated as it is a kind of process
where people get interest in their organisation's
products and services.

Analyse and discuss career paths
 Career path refers to the sequence of
jobs which lead towards the long and
short term goals.
 Within the field of marketing, there are
different kinds of career paths which has
been involved.

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 Marketing manager is an amazing field
of career which will support in terms of
growing the knowledge and skills into
the diversified operations of the
organisation.

Identification of strengths and their link to the career paths
 I have chosen the marketing field as
my main professional interest so I
have strengths regarding this field
which will help me in terms of my
career path.

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 As a marketing manager, it act as the
inspiration for others which could be possible
through having soft skills and polite nature
towards other people as well.
 My strengths also depict that I can adjust in
the changing environment according to the
needs and requirements as well.

Identify the possible challenges and how you can overcome
with your strengths
 Challenges refers to an
objection to something which is
not being true, correct, genuine
or proper to a person as not
being qualified or approved as
well.

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 It is very challenging to generate the leads into
effective terms with the right kind of approach.
 There is one more challenge to maintain a
consistent growth from the perspective of
organisation as well as at the individual basis.