Comprehensive Report: Personal Analysis, Career Action Plan, and CV

This report provides a comprehensive personal analysis of an individual's skills and abilities, focusing on identifying strengths and weaknesses relevant to a marketing manager role. It includes an evaluation of interpersonal and communication skills, as well as areas for improvement such as team building and digital marketing expertise. The report details a career action plan, outlining steps to achieve career goals, including skill development in areas like communication, teamwork, and inbound marketing. A CV is also presented, showcasing the individual's qualifications, experience, and objectives. The report concludes with a summary of findings and recommendations for career advancement, emphasizing the importance of continuous self-assessment and skill enhancement for professional growth in the marketing field.

Career view
point

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................................3
PERSONAL ANALYSIS....................................................................................................................................4
CAREER ACTION PLAN .................................................................................................................................5
CV................................................................................................................................................................6
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................10

INTRODUCTION
Personal analysis is required to identify the skills and abilities of an individual.
It is important for a person to do his personal analysis so that he will know his
capabilities of doing any job efficiently. Does analysis helps in achievement of
goals and objectives in specified time. A personal analysis helps employees in
identifying their weakness as well as strength and in this way a person can know
how achieve his targets. This analysis helps employees in knowing about the skills
that are to be required for fulfilling the requirements of given job or task. Search
analysis helps employee in acquiring knowledge and capabilities required
according to perform good in work. result of this kind of analysis games
knowledge for or involving in sessions and learning which will help him in
acquiring the desired capabilities. This analysis helps in improving the skills for
meeting the desired goals and objectives of Organization in an appropriate manner.
In the following given report , discussion is described on personal skill and
abilities of an employee. This consists of a study in which current skills and
knowledge of a manager and his experience is explained. Moreover , this contains
the experience of that individual and evidences of experiences such as certificates
of seminar and volunteering (Morelli, Sacchet and Zaki, 2015). With the help of
this analysis and employees able to gain information about his current position and
it also helps in knowledge about the skills and abilities of job role. In this report
career action plan is designed for a manager and which will help him in getting
information about the planets which he can adopt and improve his skills for
performing good. The further part of the report consists of a CV that employee will
use in reflecting his experience and skills for getting a good job

PERSONAL ANALYSIS
A Personal analysis is the evaluation of own skill audit of a person that
helps in identification of weakness and strength of the individual. The skill audit is
done through different ways. These techniques or ways are helpful in analysing the
present status of skills and abilities of an individual. I know that my job role
requires some kind of extra skill and knowledge along with core knowledge of
logistics. From the overall analysis of my own skills, it has been identified by me
that according to my job role there are some core marketing skills which are
required to be adapted by me in order to sustain longer in the company and
enhance by productivity in effective manner. It is concluded from the personal
analysis that I am very good at interpersonal skills and communication skills. Also
I have good ability of analysing consumer behaviour and provide them satisfaction.
Due to this it is easy for me to convince suppliers and customers. I have knowledge
about consumer behaviour and I also have soft speaking skills and this helps me in
developing positive relationship at workplace. This positive relationship is
valuable for me completing my each and every assigned work in appropriate
manner. While the evaluation of my skills, I found that I am weak in some areas
like team building and experience with digital tools, platforms and channels. As
per the requirement of my job role, both these skills are important for better
performance. If I am unable to enhance my these skills then I will not be able to
succeed in marketing for a long time. This evaluation of skill is done on my
personal analysis and feedback received from colleagues and superiors. My
colleagues have told me that I am not able to work in a team effectively as when
others involve in my work I feel irritated as I am not able to coordinate with team
members which affects my productivity (Lizardo, 2017). Sometimes I am not able
to give my full potential to my work. On the other hand, I do not have good
understanding of inbound marketing. This is very important skill required by a

marketing professional as inbound marketing attracts, nurtures and converts
qualified sales using strategies that are helpful for the company. It is necessary for
me to develop knowledge and skill regarding inbound marketing. Therefore, it is
essential for me to improve these core skills in order to enhance my productivity
on the basis of my own as well as team evaluation. If I will develop my skills and
knowledge then it would help me in performing better and ultimately my good
performance will increase profitability of the company.
CAREER ACTION PLAN
A career action plan is the road map for helping in defining and
documenting the steps which are essential in achievement of career goals and
objectives. This is a flexible process which has to be analysed by every individual
that can be started and updated at any time. The plan consists of range of
components that helps in developing progressively. These includes my profile, my
progress, my goals and plans and my review ((Lizardo, 2017)). These are described
below-
 My profile is the self development information which assists for
understanding my skills, abilities and values.
 My progress means self development information which assists self
reflection on the experiences and achievements of past.
 My goals and plans includes self development information for assisting to
develop capabilities, and career exploration information for encouraging
location, investigation and consideration of opportunities in learning and
working.

 My review includes career management information for assisting and
adjusting career action plans and manage life choices, changes and
transitions.
If I want to succeed in my marketing career, it is important for me to
develop the desired skill and knowledge of marketing. I have prepared career plan
for myself so that I can enhance my abilities as well as skills. If I want to be an
effective and productive marketing manager, I have to build some core knowledge
of marketing so that new concepts and ideas can be given by me regarding increase
in sales of the company. There are some skills on which I have to work such as
communication skills, team working, organisational skills, inbound marketing
skills and personal skills. As a marketing manager, I need to have abilities for
generating new innovative ideas that can help me to increase the sales of the
company, but I lack in that (Little and Gee, 2017). Thus, I will resolve this and
start developing skills for becoming a better marketer. I can take special learning
classes and programs which can increase my marketing skills.
Areas for
development
Resources that I
can draw on?
What do I have to do? How will I measure
success?
How to be more
confident?
I have enrolled on
public speaking
training session
I have to make power
point on business
planning and deliver
presentation to
audience.
I get reviews and
feedback from my
teacher, colleagues and
reflect on their
comments
Positive thinking
I am trying to become
more optimistic in
handling issues of my
I will overcome this by
dividing my task into
small responsibilities and

personal as well as
professional life. I am
currently a university
student and am often
faced with mass
amounts of work at
once. I am not able to
concentrate on my work
properly.
timescale. I measure my
success by passing
projects and receiving
positive feedback from
teachers and lecture.
CV
Job Details
Post: Marketing Manager
Company: XYZ Organisation
Job Purpose
The main aim for this job role is to develop a product centric promotional
campaign for the company. The marketing manager has to create a plan with the
given budget and manage the marketing and promotional campaigns
successfully.
Roles & Responsibilities
 To manage and handle the marketing campaigns and promotions
successfully.
 Manage the database and customer relation list

 Monitor the marketing operations regularly.
 Prepare a monthly report for sales of the company.
 Motivate sales people and provide them trainings
CV:
Curriculum Vitae
Name: xyz
Address: ahgvvjkj, hjg
e-mail id: [e-mail]
Contact No.: 9987966128
Objectives: To seek challenging career in marketing field. Adaptive nature and
have skills for managing promotional campaigns and advertising of brand. Eager
to serve in marketing industry.
Qualification:
 Master of Business Administration
 Graduate in marketing administration
 Course in marketing and sales management
Experience:
Ten or more years of experience in logistics industry. .

Skills and abilities:
 Have Good written and verbal communication skills
 Excellent problem solving and conflict management skill in critical
situations
 Adaptable in changing environment and emergency trends, self motivated
and quick learner.
 Good promotional and campaign management
 Proactive decision maker
DECLARATION
I herby declare that all the above information given is correct up to my knowledge
and certificates issued by recognised board/ university (Fox,, 2017).
CONCLUSION
From the above report, it has been concluded that every person should
conduct an personal analysis test because it is the way through which they can
analyse their weak skills and can easily identify their strengths. This identification
of skills is helpful for individuals because it helps in knowing about the
opportunity to improve their weak areas so that their performance can be improved
in company. From the above analysis it is concluded that a personal analysis also
helps individuals for improving the career and growth in an effective manner.

REFERENCES
Books and Journals
Fox, N. J., 2017. Personal health technologies, micropolitics and resistance: A new
materialist analysis. Health:.21(2). pp.136-153.
Little, B. R. and Gee, T. L., 2017. The methodology of personal projects analysis:
Four modules and a funnel. In Personal Project Pursuit (pp. 51-94). Psychology
Press.
Lizardo, O., 2017. Improving cultural analysis: Considering personal culture in its
declarative and nondeclarative modes. American Sociological Review. 82(1).
pp.88-115.
Morelli, S. A., Sacchet, M. D. and Zaki, J., 2015. Common and distinct neural
correlates of personal and vicarious reward: A quantitative meta-
analysis. NeuroImage. 112. pp.244-253.
Parks-Leduc, L., Feldman, G. and Bardi, A., 2015. Personality traits and personal
values: A meta-analysis. Personality and Social Psychology Review. 19(1). pp.3-
29.
Sandford, C. T., 2018. Taxing Personal Wealth: An Analysis of Capital Taxation in
the United Kingdom—History, Present Structure and Future Possibilities.
Routledge.
Santos, I., and et. al., 2017. Prevalence of personal weight control attempts in
adults: a systematic review and meta‐analysis. Obesity Reviews. 18(1). pp.32-50.