Tesco Career Goals: A Personal Development Portfolio Project

This personal development portfolio details a student's career aspirations, focusing on a Marketing Manager role at Tesco. It includes an industry overview of the UK retail sector, highlighting its competitive nature, digitization, and contribution to the economy. The portfolio presents a SWOT analysis, identifying strengths like time management and weaknesses like limited practical experience. It also incorporates feedback from surveys to assess personal and professional attributes, alongside an evaluation of degree research and LinkedIn profile optimization. The document aims to provide a comprehensive self-assessment and plan for career progression, with a focus on enhancing skills and leveraging opportunities in the marketing and management fields. Desklib provides students access to a wide range of solved assignments and study resources.

Personal Development
Portfolio
STUDENT NAME:
_________________________________
STUDENT NUMBER:
_________________________________
Project
SECTION 1: CAREER GOALS

A: JOB ADVERT
REFERENCE:
Petry, T., Treisch, C. and Peters, M., 2021. Designing job ads to stimulate the decision to apply: a
discrete choice experiment with business students. The International Journal of Human Resource
Management, pp.1-37.
WE ARE HIRING!!!
A job to light up your Career
Company background: Tesco plc is considered as the leading supermarket chain of the UK. We are
British multinational grocery and other merchandise retailer and also are the ninth largest revenue
earning firm in the world. The company holds history in term of innovation in the retail industry also in
terms of sustainability and keeping colleagues as their key priority. We are searching for the young,
energetic and digitally skilled candidate to take the role of marketing manager.
Marketing Manager
Objectives of this role
To conduct market research to analyze the customer trends, client insights, market trends,
technology advancements and other best marketing practices to build successful strategies.
To lead and manage the execution of marketing campaigns from beginning to end, by driving
collaboration
To build market positioning, determine target audiences, design market plan and tactics with
specific objectives across different channels and segments.
Skills
Expertise in online marketing and social media marketing
Strong competency in project management and decision making skills
Metrics driven marketing mind with eye for creativity
In depth knowledge of CRM, SEO, google analytics and other marketing automation software’s.
Pay and Benefits
Fixed monthly salary
Performance based incentives and bonus
Fixed yearly leaves
Free lunch and transportation facility
Contact us:
To apply for above position kindly send your CV at [e-mail].
For more details or any queries contact at: 91254783596214.

B: INDUSTRY OVERVIEW
EVIDENCE OF INDUSTRY OVERVIEW:
Retail industry
Retail industry is the largest daily operating industry of the UK that has function of selling
of products and services to the consumers that are also the end users. The UK retail industry is
merged as the fast paced and most dynamic industry of the UK as it has ample number of players
at small, medium and large scale. It comprises of all the companies that are involved into the
selling of good and services to the consumers. There are different retail sales all across the globe
which includes grocery, convenience, discounts etc. In the growing years the retail industry has
gained the steady growth and also has employed the large number of employs all around the
world. This industry contributes largely into the economy by creating the employment. The retail
industry is highly competitive and fast paced industry that has been recently adopting the
digitization and internationalization at fast pace. There is huge trend of Omni-channel retailing in
this industry in which consumers are combining the benefits if the traditional shopping with the
ease of using the modern technology. In the modern retail industry, the consumers are shopping
through online platforms using smart phones and replacing the shopping at the bricks and motors.
The appetite of the consumers for the retail sales has always remained robust, hassle free and
retailers are always trying to provide their consumers seamless experience of shopping to remain
competitive and consumer’s favourite. In the retail industry the organisations must make sure
that the quality of products is maintained through the supply chain in order to keep the brand
competitive.
REFERENCE:
Vohra, R and et. al., 2020, October. Using self-organizing maps and K means clustering based on
RFM model for customer segmentation in the online retail business. In International
Conference on Intelligent Computing (pp. 484-497). Springer, Cham.
Elg, U., Hultman, J. and Welinder, A., 2020. Competing corporate sustainability perceptions in a
global retail organization. International Journal of Retail & Distribution Management.

SUMMATION OF SOURCE A & B:
Requirement from Project Brief: Information from Sources: company background
information
For this report the organization considered is Tesco plc
which is the largest grocery retailer and supermarket
chain of the world. The company is British supermarket
chain that is established by the Jack Cohen in 1919 by
the Jack Cohen. The company is headquartered in
England , UK. The company offers multiple products and
services such as petrol, financial services, telecom, toys,
grocery etc.
 Set up a Business Write a Business Plan
Setting a business in the retail industry is not an easy task
at there are multiple players in this industry. Also for the
setting a business in retail industry a keen knowledge of
industry, resources, funds are essential.
 the physical, psychological,
educational and emotional
characteristics and demands
of the role, ie. Person
specifications
The role of marketing executives is very important as
they are responsible for the sales of the company.
Marketing professionals should have enough confidence
so they can influence customers' thinking about buying a
product. The way they speak should be clear and precise,
which helps attract customers as this will lead to a more
efficient way of understanding the functionality of the
product. They should be multitasking so that they can
handle all emergencies in an efficient manner. A good
marketing executive should understand the thoughts and
ideas of their target market, which helps them deliver the
product they want. They should be in good health
because they have to do various promotions that require
a lot of physical labor. Outgoing employees can do
effective marketing because they are able to keep people
engaged in longer conversations, which can change the
minds of customers in a positive way. Marketers should

research the product before selling it, as this will help
identify every feature of the product. They should keep
in mind the tastes and preferences of their customers.
 remuneration, opportunities
for personal development and
benefits
Salary- £26000- £29000 per year.
 an overview of the health of
industry (job opportunities in the
current market)
(SOURCE B)
In the retail industry there is huge scope for the
profitability. The retail industry is earning billions of
revenue in a year and also they are contributing in 30%
of the economy. The UK retail industry is made up of
more than 300,000 independent businesses. It employs
more than 3 million people, accounting for more than 8%
of all jobs in the UK, and provides customers with vital
goods and services to meet needs and desires. In 2019,
retail sales in the UK were £439 billion. There are huge
job opportunities in the retail industry in the different
departments such as IT, marketing, operations, human
resource, supply chain etc.

Project
SECTION 2: CURRENT REALITY
SOURCE 1: ASK 5 PEOPLE SURVEYS - PERSONAL
Name: Tina
What one word or phrase describes me best?
Ambitious
What do you think is my greatest achievement?
The management of time by considering all the important tasks that needs to be performed.
What do you value most about me?
Determination
What one thing could I change for my own benefit?
Enhancing the competitive skills
What do you believe to be my greatest strength?
Greatest strength would be the dedication and determination that is shown to achieve desired goals

and objective.
SUMMATION:
It can be summed up that the results of survey suggest that Tina is an ambitious person and
has achieved an art of managing the time in the best manner possible. The determination level
of Tina is valued by everyone. Though there is a requirement of enhancement in the
competitive skills to deal with the competitive environment.
Personal Feedback Data:
There is a need for improvement in few areas so that my personality can enhance and Tina can fit
into this environment. There is a need for improvement in the competency skills so that Tina can
deal with the competencies that exist in the environment.
SOURCE 1: ASK 5 PEOPLE SURVEYS – PROFESSIONAL
Name: Tina
What one word or phrase describes me best?
Reliable
What do you think is my greatest achievement?
She always takes her responsibility in a best manner and stays accountable for the tasks
and work allotted to her.
What do you value most about me?
Determination
What one thing could I change for my own benefit?
Enhancing the knowledge in the specific area of interests.
What do you believe to be my greatest strength?
Greatest strength would be the dedication and determination that is shown to achieve desired goals
and objective.
SUMMATION OF NUMERICAL COLLATED DATA:

Self-management Highly Proficient
Team Working Learning phase
Business and Customer Awareness Highly Proficient
Communication and Literacy Highly Proficient
Application of Information
Technology
Intermediate
SOURCE 2: SWOT ANALYSIS
Strengths Weaknesses
Internal
 I am determined towards my
goal and has a capacity of well
managing the resources and
time to deliver the best personal
and professional goals.
 Ability to multi task and fulfil
the needs of well managing the
operations within the
organisation.
 High dedication level which
 Have not experienced much in
the field of corporate and job
and therefore it is difficult for
me to maintain the operations.
The practical experience plays
an important role and therefore
it is one of the major weakness.
The academic knowledge is
somehow different from the
professional and field

shows that I have the ability to
give one hundred percent of my
efforts in the situations.
 The hard work demonstrated by
me in the work would help in
attaining the set goals. Increased
efficiency will help in providing
productivity in the work.
knowledge and therefore I need
to enhance the on job skills.
 Lack of knowledge in the area
of interest is another weakness
that will Detroit my ability
perform well professionally.
Opportunities Threats
External
 There are a range of industries in
the field of my interest and
therefore I have good chances of
securing a job that will help me
in growth prospects.
 The technological advancement
in the same field will help in
delivering the results.
 Higher competition in the same
field will decrease the chances
of grabbing on to the few
opportunities that are available
in the same field.
 The higher rate of
unemployment is another threat
which will impact my chances
of having a good job. There will
be a range of challenges that
needs to be faced by me while
looking for job.
SUMMATION OF SWOT ANALYSIS:
Strengths and Weaknesses:
My strengths lie in the areas such as time management, dedication and multi-tasking. Weaknesses
are majorly concerned in the experience area and lack of knowledge.
Opportunities and Threats:
The field of interest have several opportunities as this field is diversified and have many forms of
technological advancement in the same. The threats are regarding the high competition and
increased rate of unemployment in the country.

SOURCE 3: DEGREE RESEARCH
DEGREE PROSPECTUS:
REFERENCE:
SUMMATION OF DEGREE RESEARCH:
Degree Title and
Duration:
Bachelor’s degree in Business management and Masters in the
field of marketing.
Pathways into
Employment:
The posts that are available for the job under the same degree are:
Marketing trainee
Marketing assistant
Marketing head
Marketing Manager
Skills
Developed:
 Experience of the marketing industry.
 Decision-making skills

 problem solving skill
 understanding the market trends
 communication skill
Modules of
Interest:
The interest area are management and marketing where there will
be improvement in the core skills that will directly contribute to
the growth in the career.
Overall
Comment:
This study is based on evaluating the needs of the market and the
area of interest that serves the purpose of jobs that exist in the
environment.

Project
SECTION 3: OPTIONS FOR
PROGRESSION
SOURCE 1: MY NETWORK PROFILE/LINKEDIN
MY HEADLINE AND SUMMARY:
A quick and passionate learner who is ready to take challenges of the business
environment. Skilled for the job profiles such as marketing, management and business
development areas.
ASSESSMENT OF HEADLINE AND SUMMARY:
Profile Picture The profile picture should be professional and it should be as recent as
possible. This will help in connecting with people across the world who
are into same field. This will also showcase the character of the
individual and her professionalism.
Headline A quick and passionate learner who is ready to take challenges of the
business environment. Skilled for the job profiles such as marketing,
management and business development areas.
Summary I have done bachelors in business management. I have masters in the