MBA505: Personal Development Plan - Digital Marketing Executive

This personal development plan outlines a student's goal to become a digital marketing executive in the retail industry. The plan details the importance of the goal, emphasizing flexibility, creativity, and the opportunities within the digital marketing field. It incorporates the SMART goal-setting approach, outlining specific, measurable, achievable, relevant, and timely objectives. Furthermore, the plan explores relevant goal-setting theories, including those of Locke, and explains how these theories contribute to goal achievement. The student includes a plan to support themselves in achieving their goals, incorporating personal coaching plans and the application of the GROW model. The GROW model is used to structure the approach to achieving the goal, exploring the goal itself, the current reality, opportunities, and the actions needed to move forward. The plan concludes with a list of references.

Running head: PERSONAL DEVELOPMENT PLAN
Personal development plan

PERSONAL DEVELOPMENT PLAN 2
Table of Contents
Transcript..............................................................................................................................................3
Goal that you selected as well as why it is imperative to you............................................................3
How you chosen purpose that entails particular components which make it SMART.......................3
Purpose setting approach and their use as well as efficiency in case.................................................4
A summary of relevant purpose setting approach..............................................................................4
Smart Purpose approach....................................................................................................................4
Explain how the theory helps to make your goal more achievable....................................................5
Your plan to support yourself to achieve the goal, with the plan of some of research questions you will
ask yourself, as well as approaches which you can use to help you to achieve your goal......................6
Personal coaching plans.....................................................................................................................6
Application of GROW model to achieve a goal................................................................................6
Goal...............................................................................................................................................6
Reality...........................................................................................................................................7
Opportunity...................................................................................................................................7
Will/Wrap-up/What next/Way Forward........................................................................................7
References.............................................................................................................................................8

PERSONAL DEVELOPMENT PLAN 3
Transcript
Goal that you selected as well as why it is imperative to you
My purpose is to be a digital marketing executive in the retail industry in the marketing field.
As the digital marketing executive, I am accountable to develop, execute, and manage the
marketing campaigns, which endorses a company as well as, its products and services. I also
play a significant role for enhancing the awareness of brands in digital space, acquiring leads/
customers, as well as, website traffic.
Flexible
My goal is important to me because work timings in digital marketing plastic. Whole purpose
has relied on internet and there is no need to worry regarding the employed location. I
worked from home hence site does not create issues. Furthermore, the omnipresent
availability of the internet creates it easily from work by distant place.
Exhibit Creativity
My aim in digital marketing is to add life to latent websites and blogs. This has a need for
creativity and logic. Along with this writing significant content and creating the strategies has
required higher imagination and innovative ideas and it is my capabilities so it helps me to
become a good digital marketing executive. I also desire to experiment with the new
techniques and adapt to transformations that should go for a job profile.
How you chosen purpose that entails particular components which make it SMART
I choose my goal by considering some approaches as it will be supportive for me to complete
my SMART goal. These approaches are illustrated as follows:
Specific goal- it must be developed clear and well-defined.
Measurable goal- It considers the particular date, more about goals, amount hence, I can
identify the extent for attainments.
Attainable Goals- I should ensure that it is possible to achieve the specified goal.

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Relevant goals- I should develop relevant goals as well as, creates the time-bounded goals.
Purpose setting approach and their use as well as efficiency in case
A summary of relevant purpose setting approach
Smart Purpose approach
Teo and Low (2016) stated that goals are significant business aspects and provides a sense of
direction, clear and simplify to the importance. By creating the goals for myself, a person can
provide themselves with the purpose of completing their objective. A smart goal is executed
for supporting the instructs in the development of goals. Along with this, SMART is
associated with an abbreviation that can be related to specific, measurable, attainable,
realistic as well as, timely. Therefore, a SMART goal incorporates all of these principles to
emphasize efforts and gaining the chances for achieving the goals.
The following elements are considered in SMART goals:
Specific: it is related to definite, clear, and certain
Measurable: with the specific criteria that evaluate the progress in the context of achievement
of goal.
Achievable: Achievable as well as, not incredible for achieving.
Realistic: Within relevant, reach, as well as, realistic for lifelong goals (Latham, Brcic, and
Steinhauer, 2017).
Timely: With the visible particular timeline-like target data and the starting date. My goal is
to be the digital marketing executive in retail industry within the marketing field in the next 5
years.
Locke purpose setting approach
Goal-setting theory could be identified as the effect of developing a goal related to
productivity. In addition, Edwin Locke identified that a person who creates the complex and
specific goals that are performed better rather than those who develop the general as well as,

PERSONAL DEVELOPMENT PLAN 5
easy goals. Moreover, Locke evaluated that there are some principles to set goals like
challenges, clarity, feedback, and commitment, together with the difficulty of task (Hwang,
Lee, and Shin, 2016).
The following element is considered in goal setting and it would be practiced by me in setting
the goal in the future:
Clarity:
My goal would be specific as well as, clear.
Challenge:
My easy and boring goal could be demotivating. Hence, there should need to maintain
realistic balances as well as, do not imagine anyone in the team in a significant way.
Commitment:
I will understand and achieve the goal through the outset.
Feedback:
I will offer regular feedback at the time of the whole process. It helps to keep the goals on the
track.
Difficulty in Task:
I will think about realistic timescales and categorize the process into sub-goals to constant
review.
Explain how the theory helps to make your goal more achievable
 Goal-setting theory is supportive of increasing the incentives for employees in order
to attain the work in a rapid and significant manner.
 Goal setting helps ineffective performance by gaining the efforts as well as,
motivation with the consideration of improving and gaining the feedback quality
(Locke and Latham, 2019).

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Your plan to support yourself to achieve the goal, with the plan of some of research questions
you will ask yourself, as well as approaches which you can use to help you to achieve your
goal
Personal coaching plans
An effective and executive coaching focuses on qualities associated with significant
leadership as well as, the improved outcome of the business. The coaching plan can be
related to a shared responsibility between team members and executives. Team members will
initiate the approach and the manager can provide the guidance to create the coaching plan
that could create the sensitive goals (Latham and Locke, 2018).
Application of GROW model to achieve a goal
The GROW model is a coaching development that is executed by managerial coaches. This
model is implemented for improving the learning via experiences like making selections,
reflections, insights, as well as, tracking them (Shoaib and Kohli, 2016). My purpose is to
become digital marketing executive in retail industry in the marketing field in the next 5
years. In current times, I am emphasizing managing the work in the retail sector. There is a
different choice in order to arrive at the goals like application of GROW and SMART goals
as well as, action that I need to achieve the goal is associated with participating in
conferences and debates with experts.
Goal
During the primary stage of the process, my goal is related to preferences. Under this stage,
the following question would be asked by me:
 What do I want?
 How will I sense once it is achieved?
 What is distinguished?
 What does that demonstrate like?

PERSONAL DEVELOPMENT PLAN 7
Reality
During the second stage of the process, both the mentee and coach address and demonstrate
the current reality regarding the condition with the use of different methods. There are some
questions that will be asked in this stage:
What is happening in existing times?
How do I feel about my current situation?
What is the effect on me and my personal and professional life?
Opportunity
After considering all obstacles and reality, goals are addressed as well as, I have focused on
avoiding all obstacles. The choice is associated with the ways for dealing with current issues
that help in the development and could be measured. Following are certain questions that
would be asked by me:
What could I have?
Who could assist me in accomplishing my goals?
What information do I have required and how can I need it?
Will/Wrap-up/What next/Way Forward
The last phase of this process is related to committed actions for making decisive actions in
order to shift in the context of the goal. Several questions will be participated by me that is
explained as follows:
How and when I would perform it?
What will I do to accomplish my goals?
How engaged I am to this measurement?

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References
Hwang, Y., Lee, Y. and Shin, D.H., 2016. The role of goal awareness and information
technology self-efficacy on job satisfaction of healthcare system users. Behaviour &
Information Technology, 35(7), pp.548-558.
Latham, G.P. and Locke, E.A., 2018. Goal-setting theory: Controversies and
resolutions. Handbook of industrial, work & organizational psychology, 1, pp.103-124.
Latham, G.P., Brcic, J. and Steinhauer, A., 2017. Toward an integration of goal setting theory
and the automaticity model. Applied Psychology, 66(1), pp.25-48.
Locke, E.A. and Latham, G.P., 2019. The development of goal-setting theory: A half-century
retrospective. Motivation Science, 5(2), p.93.
Shoaib, F. and Kohli, N., 2016. Employee Engagement and Goal-Setting Theory: Exploring
the Convergence of Two Frameworks. Recent Advances in Psychology, 3(1), pp.80-89.
Teo, T.C. and Low, K.C.P., 2016. The Impact of Goal Setting on Employee Effectiveness to
Improve Organisation Effectiveness: Empirical study of a High-Tech Company in
Singapore. Journal of Business & Economic Policy, 3(1), pp.1-16.