Strategic Managerial Leadership Development Report for GSK

This report provides a detailed analysis of leadership development within Glaxosmithkline (GSK), a UK-based pharmaceutical company. It examines GSK's strategic direction, vision, mission, and objectives, emphasizing the importance of research and development for innovation. The report identifies strategic skills required by leaders, including conflict resolution, negotiation, and communication, and discusses the relationship between existing, required, and future skills. It also outlines opportunities to support leadership development, including the construction and implementation of a personal development plan. Furthermore, the report assesses the impact of achieving objectives on strategic ambitions, evaluates the influence of corporate commitment to staff welfare on company objectives, and analyzes the impact of employee welfare on organizational value. The report concludes by highlighting the importance of leadership skills in driving GSK's strategic ambitions, particularly in fostering innovation and maintaining a strong employee-centric culture.

Personal leadership development as a strategic manager
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Task: 1..............................................................................................................................................4
A.C. 1.1:- Analysis of strategic direction of company................................................................4
A.C 1.2:- Strategic skills required by leader to achieve strategic ambitions..............................4
A.C.1.3:- Relationship between existing, required and future skills to achieve strategic
ambitions.....................................................................................................................................6
Task: 2 .............................................................................................................................................6
A.C. 2.1:- Discuss the opportunities to support leadership development...................................6
Task: 3..............................................................................................................................................8
A.C. 2.2:- Construction of personal development plan to direct leadership development..............8
A.C.2.3:- Implementation process for personal development plan...........................................11
A.C. 3.1:- Assessment of outcome against objectives............................................................11
A.C. 3.3 Review leadership development plan ......................................................................12
3.4 Update leadership development plan..................................................................................13
Task: 4 ...........................................................................................................................................13
A.C 3.2:- Evaluate the impact of achievement of objectives on strategic ambitions................14
Task: 5 ...........................................................................................................................................14
A.C. 4.1:- Evaluate the impact of corporate commitment on to staff welfare on company
objectives...................................................................................................................................14
A.C. 4.2:- Impact of staff welfare environment on achievement of organization objectives. .15
A.C. 4.3:- Impact of commitment to employee welfare on organization value system...........16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
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INTRODUCTION
Glaxosmithkline is operating in a UK pharmaceutical industry. This industry is very
competitive in nature and in this report mentioned firm is selected for understanding aspects of
leadership and training. In this report, a process of leadership development plan is given. Further
its implementation process is also given. After that deviation is identified by comparing actual
training results with standard objectives. Further, reasons of such deviation are identified and
ways are suggested that can be followed in order to achieve training objectives. At the end of the
report, employee welfare program is discussed in detail and an attempt is made to identify all
positive impacts of employee welfare program on an organisation. As a manager I think that
skills are core to success of any organisation. In order to ensure that organisation will have
appropriate skill set I will prepare a personal development plan. This plan will be used to
develop skill set of the employees. Ultimately, organisation will grow at a rapid pace.
Executive summary
As per annual report the vision of Glaxosmithkline make available good quality of
medicines in order to give quality of life to human beings. In respect to this company is giving
due attention on commencing new research and development projects. For completing a vision
company is continuously involve in developing new medicines. Currently, also company is
operating many projects on its research and development cell that are located in several nations
of the world. Moreover, it is also increasing its research and development team in order to ensure
that it has sufficient amount of intellectual capital to complete projects within deadline. This
shows management commitment towards production of innovative medicines. In this direction
company is making excellent efforts from past few years. Company main objective is to increase
people access to health care services all over the world. In this regard also firm makes
investment in several geographical areas across the world. Along with this management of the
mentioned firm is also promoting welfare culture at its workplace. In respect to this, company is
organising several welfare activities time to time at facility. Hence, it can be said that
Glaxosmithkline is going on in right direction.
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Task: 1
A.C. 1.1:- Analysis of strategic direction of company
Strategic direction is considered as the combination of its vision, mission and objectives
so that values and beliefs drive to attain organizational goals. In order to achieve this vision of
Glaxosmithkline business needs to focus upon its research and development department so that
innovative vaccines and biopharmaceuticals has been introduced (GSK. 2014). There are two
kinds of strategies namely deliberate and emergent strategies. Mintzberg argued that strategy
must be seen in wide perspective. According to him, deliberate strategies are those tactics that
comes in existence due to intention of the management (Glaser and Strauss, 2009).
With the changing business environment the company changes their vision, mission and
objectives of the pharmaceutical company. The key vision, mission and objectives supports the
company in attaining the strategic direction that supports them to sustain in the long run. Mission- The key mission of Glaxosmithkline company is to become the leading
science-led global healthcare company in the pharmaceutical industry. Along with this
another mission of GSK is to focus on their employment practices so that staff within the
company may feel valued and even respected and empowered at the workplace. Company's Vision- Along with this the vision of company is to improve the quality of
individual lives through providing innovative medication, vaccines as well as health care
products. Furthermore, the objective of Glaxosmithkline company also ensure change in
the value chain that is they ensure company to be carbon neutral by the year 2050.
 Aims and objectives- The key aims and objectives of the pharmaceutical company is to
improve their research and development department so that they can innovate in the
medication so that they may be able to prolong pipeline of the medication that is
significant for the treatment and care of the service users. Along with this another
objectives is to meet the expectation of society and community through offering them
low dose medication.
From the above both the strategies pharmaceutical company must focuses on the
deliberate strategy that ensure formal planning that ensure accomplishing the vision through
emphasis on systematic formulation of strategies.
However, introducing such changes helps in intending to modernise the firm and
ensuring more growth with less risk. Thus, it helps company to appraise shareholders who
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believe that firm has been facing issues regarding underperforming. Therefore, it is essential for
management of GSK to develop effective strategic direction in regard to generate future sales
growth through supplementing strength in the pharmaceutical business. Business need to provide
investment in fast growing areas such as vaccines and consumer healthcare so that success can
be attained.
Another strategic direction of GSK is that it focuses upon developing technical
knowhow. In March 2015 firm formulate a strategy and complete a three stage transaction with
Novartis which reshape firm business. Glaxosmithkline purchase Novartis vaccines business and
combined both firms consumer healthcare business to form new firm. This was the firm action
plan or strategic direction for fluffing vision. At same time it is also observed that some of the
projects of the relevant firm are cancelled because from long same were in progress but desired
results were not obtained from them. As per Ashby's law of equisite variety it helps in providing
sufficient internal variety and an upper limit for the amount of variety that can be tolerated.
Another strategic direction for GSK is that it design step by step therapeutic area in which it
intends to launch medicines. Then it prepares a plan for R&D activity and by implementing the
same, it launches drugs in the market (Bass and Riggio, 2006).
A.C 1.2:- Strategic skills required by leader to achieve strategic ambitions
Strategic skills required by the leader involves conflict resolution skill, negotiation skill,
coaching/mentoring and influencing skill etc. that helps them to contribute to attain strategic
goals. As per the view of (Grime, 2006), leaders within GSK undertakes varied skills such as
conflict solving and negotiation skills so that success can be attained. Further communication
skills is crucial which needs to be improved my leaders. Developing all such skills helps leaders
to encourage them to work effectively and efficiently. However, (Wheatley, 2010), argued that
leaders of GSK lacks in assessing the specific skills required to accomplish the strategic
direction.
From the above identified aims and objectives of the company GSK must focuses on
proper direction therefore, the leaders required certain skills for attaining the strategic ambition
related with attaining the leading position in pharmaceutical industry. Along with the company
also have strategic ambition to become carbon neutral by the year 2050. therefore, Warren
Bennis has listed four leadership competencies that leaders must possess that is-
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 Forming a vision of the company that support the people in bridging the future so that
they can easily accomplish the objectives.
 Enabling proper communication so that leader gives meaning to vision.
 Another leadership competencies from Bennis include building trust among the staff and
employees so that it may be possible for them to work within the organization.
 The last competencies focus on searching for self regard and self knowledge.
Along with this, Kets de Vries has also focuses on the eight strategic leadership roles that are
required by GSK leader in order to achieve the strategic ambition. The leadership archetype
mainly include the strategist that ensure leadership as game of chess. Another is the change
catalyst that concentrates leadership as change of mind activities. After that it ensure leader as
the transactor that showcase leadership as deal making. Example of leadership also include
leader as the builder under which leaders are regarded as entrepreneurial activity. Furthermore, it
also act as the innovator in which leader mainly concentrates on generating the new ideas and
thoughts. While, the leader within GSK is also termed as the coach that ensure leadership as the
people development that support in development of staff and their employees. The last archetype
of leadership include leader as the communicator that indicates the leadership as stage
management.
Thus, leaders are focuses upon undertaking strategic formulation skills it assists leaders
to attain success. Leader need to develop various skills in order to improve their capability to
manage business situations. If they will do so then they will be able to get better cooperation
from team members and team will be able to give excellent results to the top managers. On the
other hand, absence of this may lead to severe consequences that firm may have to face
(Wheatley, 2010). Hence, GSK aims to improve the skills and abilities of their leaders in regard
to attain strategic objectives such as introducing vaccines and biopharmaceuticals and capture
large market share. Also, a panel of persons being selected that involves research executives,
external advisors etc. who needs to perform effectively in terms to attain business targets.
Further, it is essential for GSK managers to make effective communication skills so that they can
develop effective communication among top and middle level management.
Four skills that leader needs to develop in next year
Many times project gets closed due to wrong anticipation about the profitability or delay
in project completion. Hence, leaders need to improve anticipation skills. Analysis skill is
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another domain of skill improvement where deep attention is required. By developing analytic
skills managers can consider lots of factors in strategy formulation. Over the past few years,
company sold some of its product portfolio to the foreign companies like Sun pharmaceutical
industries etc. This happens due to lack of proper strategic formulation skills among its leaders.
Hence, in order to enter in to strategic alliance leaders of Glaxosmithkline is required to develop
their communication and strategy formulation skills.
Three skills that company likes to develop in next 3-5 years (2015-2020)
In order to achieve strategic ambition leader of Glaxosmithkline needs to develop
management and leadership competency skills and conflict resolution skills in order to boost the
team performance. In order to achieve strategic ambition coordination is highly required. Leader
needs to come ahead and they must take an advice from senior employees who spent many years
in this industry. In respect to this leaders will need to develop their communication skills so that
they are able to pay full attention on each and every suggestion given by employees to them.
A.C.1.3:- Relationship between existing, required and future skills to achieve strategic ambitions
There is a great relationship between existing, requires and future skills. This is because
on the basis of comparison of current performance and skill set required skill set can be
identified. On the basis of this identification future skills that need to be developed can easily be
determined. Strategic ambition of Glaxosmithkline top management is promote innovation in
medicines. Management of Glaxosmithkline has good foresight power and they done well over
past years. Company top manager have good analytic skill set and they are attempting to produce
medicines whose demand is very huge (Harrell, 2013). They know that demand is huge and they
are focusing on increasing their portfolio size. Hence, they are moving towards achievement of
their strategic ambition. But this skill set is not sufficient because in international market many
giant companies from India, China and USA are giving stiff competition to Glaxosmaithkline. In
order to make this competition relent top managers’ needs to identify skills set they need to to
develop to achieve strategic ambition. Thus, top managers of Glaxosmaithkline needs to improve
their conflict resolution skills kills. Till the date company makes an attempt to do everything at
its own level specially research and development activities. Top manager needs to develop its
insights to the use of strategy formulation skills In future to become global leader company
needs to focus on development of skills of research and development team members who are
operating in R&D cells that are located in several nations of the world like China (Morse, et.al.,
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2008). By improving combination of all the above skills of Glaxosmithkline can explore
opportunities and by focusing on development of R&D team members skills in upcoming years
Glaxosmithkline can become leader in global marketplace.
Task: 2
A.C. 2.1:- Discuss the opportunities to support leadership development
There are maples of opportunities for leadership development. In respect to this, an
individual needs to identify areas where needs to make improvement. In order to identify current
leadership requirements an individual needs to assess its own leadership skills. After
identification of gap an attempt will be made to identify the skills that need to be developed to
give good leadership in an organisation (Cross, 2008). In order to develop leadership skills plan
will be required. In plan ways will be developed that will be used to develop leadership skills. In
order to prepare a plan consultation will be done with the HR manager and other peer managers.
They will provide useful inputs and after considering their suggestions plan will be prepared.
There are many ways that can be used to develop leadership skills like challenging ourselves,
making anticipation, and interpreting change in business environment. For making anticipation,
managers will review lots of things. Along with this, managers by challenging themselves will
follow a cautious approach and will utilize all available resources in proper manner. Managers
will carefully take steps in order to win challenge. In this way, leadership skills will get
developed among themselves (Schein, 2010).
 Anticipation – In order to give proper leadership to entire organisation it is necessary to
develop anticipation skills. If these skills will be developed then managers will take
organisation in right direction. Thus, they will be able to give effectively leadership.
 Challenging ourselves- When managers start challenging themselves in order to become
good leader then they will make every effort to improve their leadership skills. Hence,
challenging themselves play a great role in development of leadership skills.
 Interpreting change in business environment- By interpreting change in business
environment leaders will be able to take decision on time. Thus, they will be able to give
good leadership.
There are many learning models and Kolbe model is one of them. According to this
model, there is a step through which an individual learn lots of things. As per Kolbe an
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individual takes an experience of many things. After experience he validates his experience by
making further observation of lots of things. On the basis of observation experience is validated
and a concept gets formed in the brain of an individual. After data they will validate their
experience by doing observation of current business scenario. By doing this they will learn lots
of things and will form a concept. After preparation of concept then will experiment it for
forecasting further change in business scenarios.
7- Parameter learning model
This model state that managers can learn through many ways like by viewing videos they
can learn. Other then this they can learn lots of things from social activities, physical gestures,
solitary, focusing on verbal communication and applying logic's to understand tricky things.
Four parameter learning model
Four parameter learning model indicate that by doing concrete experience, observation,
experimentation and forming a concept managers can learn lots of things. By applying newly
learned things managers can manage business in efficient and effective manner.
Task: 3
A.C. 2.2:- Construction of personal development plan to direct leadership
development
In this section of report, I will prepare my own personal development plan and it will be
divided in short, medium and long term. In these different time periods, I will focus on
developing different skills. In order to prepare this plan in a systematic way, I would do my own
SWOT analysis and my personal development plan is as follows:
Strengths Weaknesses
 Excellent work ethics
 I used to get friendly with new people
quickly.
 Confident and creative.
 Possessing experience and good
knowledge
 Lack communication skills
 Lacking in strategy formulation skills
 Sometimes get aggressive when
subordinates make mistake in their
work.
 Lack problem solving skills
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Opportunities
 By preparing sound business
strategies, I can achieve top position
in the firm.
 By managing time, I can complete my
work efficiently on time. This will
improve my image in the firm and
will give boost to chances of
promotion in an organisation.
Threats
 I have threat from other managers
that are in organisation. They are also
in the race of promotion in terms of
their designation.
 Inefficiency in managing team can
affect on the position held by me.
Time period PDP How to achieve Result Target date for
review
Short term Evolving
communication
skills in order to
develop broad
understanding
with company
scientists.
I will increase
my interaction
with scientists.
By doing so I
will try to
understand and
listen them
properly.
This can be
compared by my
relationship with
stakeholders
would become
good and I will be
able to deal with
the complex
situations in a
better way in
relation to taking
decision about
developing new
medicine and
commencing
projects. My
relationship with
the employees and
other stakeholders
got improved and
has become
stronger. Hence, it
can be said that my
3 months from
assessment
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communication
skills got
developed.
Medium term Developing
strategy
formulation skills
In order to
develop a better
strategy, I will
analysis the past
situations that
Glaxosmithkline
faced in its
business. I will
also identify the
steps that
management
takes in order
handle the
complex
situation. This
will develop a
broad
understanding
about situations
and strategies
that managers
frame in order to
handle the
specific
situation.
If I would get
success in doing
so, I will be able to
craft strategy in a
systematic way. I
prepared
distribution and
logistics strategies
for an organisation
which will ensure
that area in which
Novartis had
strong presence in
appropriate
quantity relevant
medicines are sold.
These tactics prove
to be very useful
for the firm.
Hence, through
this, I came to
know that my
strategy
formulation skills
got improved.
6 months from
assessment
Long term In long term I will
review changes
that comes in my
communication
and strategy
development
skills. If there is
any loophole I
will work on it.
If problem exists
consistently then
I will create a
committee of
scientists who
will identify the
reasons due to
which I failed to
understand
messages
communicated
by them in
systematic way.
Better
understanding
with scientists
will also help me
I work on factors
due to which
proper
communication
from my side
hampered with
scientists. This
eliminate
communication
and strategy
formulation
problem
completely.
1 year from
assessment
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in crafting
business strategy
in proper way.
Influencing skills It is essential for
me to develop
my influencing
skill so that i can
develop
interaction with
different people
nad thus provide
them
information
regarding
particulat
product and thus
attain desired
targets.
It results into
attaining desired
objectives and
enhance my
strengths and
capabilities so that
success can be
attained.
3-4 months
Coaching/
mentoring
It is essential for
me to improve
my coaching and
mentoring skills
so that i can
improve my
skills and
provide
knowledge to
other individuals
as well.
It results in
improving my
coaching and
mentoring skills
and enhance my
knowledge level so
that best actions
can be attained.
6-8 months
Change
mamagement
skills
In the
contemporary
scenario it is
essential to
acquire change
management
skills so that
leaders within
GSK can easily
manage the
change within
their medication.
The result of
acquiring change
management is
that with the
changing
preference of
customers
company should
manufacture or
produce the low
dose medication so
that it may not
affect adversly to
the individual.
6 months
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