Developing and Reflecting on My Personal Online Brand Strategy

This essay provides a reflection on the development of a personal online brand, focusing on strategies for reaching a target audience of women aged 20-35 through social media integration. The author discusses the use of platforms like Facebook and Instagram to drive sales, particularly through impulsive buying. Future plans include enhancing the webpage's attractiveness through web design and implementing search engine marketing (SEM) techniques to improve visibility and attract more customers. The essay also emphasizes the importance of maintaining an updated and engaging company profile, managed by a program administrator, and managing online reputation through dedicated professionals to address negative feedback and improve customer engagement. An action plan outlines steps such as conducting a brand audit, checking privacy settings, and developing a LinkedIn profile to further enhance the personal brand's online presence.

Running head: REFLECTION ON MY PERSONAL ONLINE BRAND
REFLECTION ON MY PERSONAL BRAND
Name of Student
Name of the University
Author Note

1REFLECTION ON MY PERSONAL BRAND
Part A: reflection on my personal online brand
I am presently carrying out my operations online through my own web page on various
sites such. My customers are basically women belonging to the age group of 20-35 years. They
place their orders through my web page directly or through their social networking sites as my
web page is integrated with various social networking site such as Face book, Instagram and
others (Kent et al. 2018). By integrating with these social media platforms I am able to attract
more customers because they can easily browse the web page. By integrating my web page with
various social network it ensures that my reach is broader and I am able to meet the needs of
more customers and so that people from different countries can get the various dress material and
other accessories easily. For instance a person is browsing social media platforms, the ads for my
webpage pops up in front of them and that sometimes leads to impulsive buying by the
customers. This form of buying is the one when the customers had no plans of buying but they
buy the product out of impulse if they find something attractive.
In case of future employment, I have decided about making a few changes to my
webpage. I will make it more attractive through web designing. I will take help of search engine
marketing technique such that I can improve my sakes and attract more customers in future.
SEM or search engine marketing is a type of promotional technique to improve the web page and
the web site of the brand by increasing its visibility on the search engines. This technique helps
in generating traffic for the web page and web site. This technique of social media marketing is
used to promote the online sales of a brand. In future I can extend the product line both
horizontally and vertically. Therefore there can be many changes in my online branding business

2REFLECTION ON MY PERSONAL BRAND
depending upon the needs of the customers (Brems et al. 2017). I will be using various other
promotional technique to improve my sales online.
I will appoint a program administrator to maintain the company profile. He will make the profile
an attractive one for the customers. I will ensure that the company profile is continuously iodated
in case of any changes in the company information. In case of any offers, any occasions the
profile needs to be updated such that the customers can get right information about the product
and by keeping the profile attractive, the number of visitors will increase. If the profile is
unattractive to the visitors then they may not be interested to visit the web page again. On the
other hand, if the company’s profile is an attractive one in the web page of the company, the
consumers will visit the site and again and in that case the chances of impulse buying will
increase and if the purchases increases than the sales will also increase. I will appoint a
professional person for managing the reputation of the company in online websites. With the
help of these people I can reduce the chances of loss of goodwill due to negative comments of
the customers. These people will be responsible for managing the company’s profile online. By
continuously updating the profile the customers will find the profile less monotonous and will
help in improving the traffic of people on the websites. They can change the look of page such
that the consumers can get all the necessary information they are looking for easily and I will
ensure that the web page is not complex (Kleppinger and Cain 2015). Our webpage needs a
professional such that we can give response to the consumers immediately and we can work on
the suggestions given by them to improve the product.

3REFLECTION ON MY PERSONAL BRAND
Part B: action plan
After gathering proper information about the online personal branding, it can be said that
there are numerous pros and cons of the same. However, the advantages outweigh the
disadvantages and person carrying out this business needs to be a risk-taker. Through online
presence with the help of social media platforms the interactions between the company and is
consumers can company and can have a broader reach. These consumers can help in building the
image of the company in front of rest of the audience through positive comments. In case of
personal branding, the company need not disclose all the information only selected information
can be given by the company to its consumers. By owning a personal brand, the company can
take up all the responsibility of the same so that gives a sense of responsibility and authority to
the owner. In order to carry out personal brands, I feel it is important to first create a target
market and customers where nay new product can be tested before selling to the entire market.
Steps for carrying out
the action
Action taken Time line/ time taken Completion date
Conducting a brand
audit
Through the use of
various social media
platforms, the
company’s brand needs
to be seen
1-1.5 hours 15.03.19
Privacy settings of all
the social media
accounts needs to be
checked
By doing so the
company can ensure
that the posts are visible
to all the consumers and
they need to ensure that
1.5hours 15.03.19

4REFLECTION ON MY PERSONAL BRAND
no illegal or
inappropriate material is
posted
The LinkedIn account
needs to be prepared
properly
Create a profile in the
account , add various
qualifications, add
profile picture and fill in
the relevant information
4 hours 16.03.19
The company can
connect with various
people who have similar
interest
Connect with people
already known and
various professionals
3-4 weeks 17.03.19
From the above chart we can clearly understand the steps in building and carrying out the
activities related to personal branding such as creation of brand audit, privacy setting checking,
creating and maintaining a LinkedIn account and others. The actions have also been mentioned
in the above table that will be taken by the company. Besides these, the time line that is expected
is given and completion date has also been given.

5REFLECTION ON MY PERSONAL BRAND
References
Brems, C., Temmerman, M., Graham, T. and Broersma, M., 2017. Personal branding on Twitter:
How employed and freelance journalists stage themselves on social media. Digital
Journalism, 5(4), pp.443-459.
Kent, A., Dennis, C., Cano, M.B., Helberger, E. and Brakus, J., 2018. Branding, marketing, and
design: Experiential in-store digital environments. In Fashion and Textiles: Breakthroughs in
Research and Practice (pp. 275-298). IGI Global.
Kleppinger, C.A. and Cain, J., 2015. Personal digital branding as a professional asset in the
digital age. American journal of pharmaceutical education, 79(6), p.79.