Personal and Professional Development Report - Unit 3, Marriott

This report examines personal and professional development within the context of Marriott International. It begins with an introduction to personal and professional development, highlighting the benefits for various stakeholders, including employees, investors, customers, and the government. The report then delves into the expected skills and competencies of employees in the hospitality industry, focusing on communication, teamwork, work ethic, and problem-solving. It assesses specific skills and competencies required for a marketing manager role, including communication, teamwork, critical thinking, creativity, and analytical skills, along with relevant competencies such as financial management. Furthermore, the report reviews various learning theories and professional approaches used for personal and professional development, such as behaviorist, cognitivist, constructivism, classical conditioning, operant conditioning, and social learning theories. A personal development plan is designed to enhance skills and competencies in a specific work context. The report also includes a job interview analysis for a suitable service industry role, evaluating the strengths and weaknesses of the interview process. Finally, the report concludes with a summary of the key findings and insights, providing a comprehensive overview of personal and professional development within the hospitality sector, with a specific focus on Marriott International.

Unit 3: Personal and
Professional Development

Table of Contents
INTRODUTION..............................................................................................................................1
LO1..................................................................................................................................................1
P1 key benefit of on Going development for the different stakeholders.....................................1
P2 professional employer expected skills and competencies......................................................1
M1- Importance of ongoing professional development And required professional skills.........1
D1- Evaluate on skills and competences to meet the employer expectations.............................1
LO2..................................................................................................................................................1
P3- Assess on ability skills and competencies for the specific job role......................................1
P4- Review a range of learning theories and professional approaches used for personal and
professional development process...............................................................................................1
M2- I want skills and competences and approaches to develop personal and professional skills.
.....................................................................................................................................................1
LO3..................................................................................................................................................1
P5- Development plan to enhance the skills and competences within the specific work context.
.....................................................................................................................................................1
M3- covered in p5.......................................................................................................................1
D2- covered in P5........................................................................................................................1
LO4..................................................................................................................................................1
P6- Job interview for the suitable service industry role..............................................................1
P7- Strength and weakness of the applied interview process......................................................1
M4- covered in p6........................................................................................................................1
D4- covers in P7..........................................................................................................................1
Conclusion.......................................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUTION
Personal development refers to the development of the kills in ourself. A person try to
develop the interpersonal skills that can be used by them in their personal life activities. On the
other side professional development refers to the development of skills that can be used in the
professional carriers and it can include the communication, management other professional
skills.
This report will cover the study of Marriott international which is the American
Multinational Hospitality organizations and also having the presence in UK. They are providing
luxury services related to the accommodation and logistics faculties to their customers.
This report will explain importance of on- going professional development and self
learning to enhancing the carrier opportunities for the employees. It will assist the own skills and
different learning approaches. This report will design the professional development plan for
skills improvement and in the end of this report will cover the range of services industry and
transferable skills for the Job applications.
LO1
P1 key benefit of on Going development for the different stakeholders
On going professional development can provide many benefits to stakeholders of the
Marriott international and here are some of them-
Employees carrier development
Employees are the most important part of the company, and they are responsible to run
day to day activities for the company. From the on- going development can benefited to the
employees improve their performance thorough the training and employees will be more skilful,
and it can help them in the carrier development (Gorbunova and Sabirova., 2017).
benefits to investors
Investors who are important stakeholders will also get the benefits of the on – going
professional development. If employees of the company will be more productive, and they will
give their best then the investors of the Marriott international will get the benefits of their
investment in the company because company will perform better in their industry which means
better return on the investment to their shareholder and investors.
Benefits to the customers

The customers/clients of an organisation can also benefit from ongoing professional
development
of members of staff. For instance, patients and clients can receive better service from health and
social care workers who are continually updated with the new industry developments. Better
services from the employees of the Marriott international will helps the company to satisfy their
customers, and they will able to gain the loyalty of the customers.
Benefits to the government
Government is the external stakeholder, and they will also have the benefits of ongoing
development because Marriott international will perform better and make profitability. If they
will make higher profits which means that the government will get more tax that can be used by
the government in public welfare (Howard and Eddy‐Imishue., 2020).
P2 professional employer expected skills and competencies
Marriott international is one of the top Hospitality chain and their operation are globally
it means that employer of the Marriott international leaders expect the more skills and
competencies from the employees. Here are some of the skills and competencies according to the
employees expectations.
Communications skills
Communication skills in the Hospitality industry plays important roles and it is necessary
for the employees to have the communication skills, so they can communicate with the guest of
the Marriott international professionally and create good impression for the guest (Kroll and
Dussias., 2017). Employer of the Marriott international see the communication skills before
employed the candidates.
Team working skills
Another skills that employer of the Marriott international see in their employees are the
team working skills. Most of the task in the Marriott international are don in the group so
employees expect to the have the team working skills in the candidates, so they can perform the
task effectively and helps each other in the task.
Strong working ethics
It is necessary for the employees to have the strong work ethics and without the work
ethics thy cannot satisfy the customer needs so employees she the work ethics in the employed
thorough the interview and recruitment process.

Problem solving sills
Leaders of the Marriott international expect to have the problem solving skills in the
candidate, so they can solve the problems at the workplace and provide solutions. They should
know how to solve the problems they are facing within the task. This kind of employees can also
can help in the solving the management problems for the company and company can use their
skills taking the competitive advantages (Pugh and Broome., 2020).
M1- Importance of ongoing professional development And required professional skills.
Ongoing professional development is helpful for the organisation to be more productive because
it helps too create strong workforce who can able to achieve goals and objectives for the
company. It also provide opportunity to be employees to be more skilful and become more
effective in their work that directly has benefit to the company in their growth. employer of the
Marriott international leaders expect the more skills and competencies from the employees. Here
are some of the skills and competencies according to the employees expectations team working
skills, problem solving skills, communication skills and this decision making skill.
D1- Evaluate on skills and competences to meet the employer expectations
To meet the employees expectation there are some professional needs that are required it can
conclude team working skills, problem solving skills, communication skills and this decision
making skill That can be helpful to meet the employers expectation and they can achieve
companies goals and objectives.
LO2
P3- Assess on ability skills and competencies for the specific job role
Every job role require a specific A specific abilities, skills and competences. The scales abilities
and competences make the person do their work effectively and perform the job role effectively.
as a marketing manager of the Marriott international it is necessary for the person to have some
skills, competence is an abilities (Verweij., and at.al., 2018. ).
Skills & abilities for marketing manager job role
Communication skills
It is necessary for the marketing manager to have the communication skills because they will
lead the whole marketing team of the Marriott international. communication will help them to
lead effectively and they will give guidance to the whole team by using their communication
skills.

team working skills
A marketing manager should have the Team working skills becausr they are responsible to lead
whole marketing team and all the marketing members will work under them. every marketing
manager will have the good team working skills then they will able to influence others to be
working team.
Critical thinking skills
It is necessary for the marketing manager to have the critical thinking skills so they can create
the effective marketing plan for the Marriott international by using the critical thinking skills
and help them to take competitive advantages.
Competences in marketing manager
Creativity
It is necessary for the marketing manager job role to have the creativity in themselves. This
creativity look in the marketing campaign that they produce, it should have the clear message an
effective message that can attract the people to buy product and services from the Marriott
international.
Analytical skills
It is necessary for the marketing manager to have the analytical skills that they needed in the
Digital marketing campaigns. They I responsible to analyse the marketing campaign to see the
effectiveness and result of the campaigns (Lim, H., 2018). some of the questions asked by the
interviewer was the arguable but I did not argue with the interviewer that create the bad image in
the interview as mine Anne that was one of the weakest point in myself and I have experienced
during the interview (Lutz., and et.al., 2017).
Financial management
Managing budget is the important task of the marketing manager job role. Spending more money
than it's real budget can be negative outcome of the project. marketing manager is responsible to
create the budget for the marketing effectively so they can use the financial resources of the
company to advertise their product and services in the market and attract the customers you can
buy there product and services.

P4- Review a range of learning theories and professional approaches used for personal and
professional development process
There are various learning professional approaches that are used in the personal and professional
development process. Here are those theories that can be helpful for the person for developing
their career through the question and professional development (Borzenko., 2018).
Behaviourist theory
The Storey is based on the idea of taking the knowledge independent Lee Ann on the exterior of
the learners. in the mind of person and the learner is a blank state that would be provided with
the information that can be learned. through the interactions in the learning, gnu associations are
made and thus learning occurs that take them to the personal and professional development.
Cognitivist
The cognitivist theory is based on the idea that students are the learners process information they
received rather than just give their response two stimulus As with the behaviourism
(BELINOVA., and et.al., 2017). That is still some of the changes in behaviour but this is in
response to the processing and thinking of the information they are getting. this is how the
person developed skills and themselves professionally and personally both.
Constructivism
The constructivism theory is based on premises that are people construct during their learning
and new ideas based on their own previous knowledge and their own experiences they have take.
people adopt their models of understanding either by the reflection on the previous theories are
resolving the misconceptions. To develop personal and professionally it is necessary for the
people to have the previous base of knowledge so the constructivism theory our approaches can
be effective.
Classical conditioning
The classical conditioning is the type of learning theory which individual respond to the some
stimulus that would not be ordinary produce such as response. it is the learning process that is
directly associated to the particular thing in the presence environment with the prediction of what
is going to happen. The classical conditioning is associated of such an event with another desire
event resulting in others behaviour. It is one of the easiest and understandable learning process.
Operant conditioning

Operant conditioning theory is argued on these individuals behaviour that will depend on the
different situations, people will repeals behave in specific way from where they get some of the
benefits. on the other hand they will try to avoid the behaviour from where they will get nothing.
Skinner respond and argue to this theory and give their statement that creating pleasing
consequences to specific form of behaviour would increase the frequency of that behaviour
(Anjum., 2020).
Social learning theory
The social learning theory also can be known as the observation ull learning by the person, it
stress is the ability of an individual to learn the observation what happened to the other people
and just by being told about something. Many patterns of behaviour can be learned by watching
the behaviour of the other people and observing its consequences for them. I decide to be
influence the model of central issues.
M2- I want skills and competences and approaches to develop personal and professional skills.
Competences and skills in marketing manager
Creativity-It is necessary for the marketing manager job role to have the creativity in
themselves. T
Analytical skills
It is necessary for the marketing manager to have the analytical skills that they needed in the
Digital marketing campaigns.
Communication skills
It is necessary for the marketing manager to have the communication skills because they will
lead the whole marketing team of the Marriott international.
LO3
P5- Development plan to enhance the skills and competences within the specific work context.
As per the above observation and discussion marketing manager job role require many skills and
competences. I want to become a marketing manager within the Marriott international and for
that I will require higher skills and confidences. development of those skills and competencies
will enable me to get the job as a marketing manager in the Marriott international and I will able
to effectively work and help the company too achieve success and the hospitality industry
(Galustyan, Berezhnaya and Beloshitsky., 2017).
Personal development plan

Skill to be improved Strategies Start date End date
Communication skills Learn communication
skills by working under
the professional and
observing their
communication skills,
ask war the feedback
and improvement
areas, active listening
an understanding.
25/04/2021 20/5/ 2021
Creativity Improve the creativity
To come up with the
new ideas, thinking of
new way to be more
creative in the work,
bounce idea of others
1/ 06 / 2021 2 / 07 /2021
Analytical skills take learning lessons of
the analytical tools,
courses are available,
Practise your problem
solving skills and keep
in your mind that for
every problem there is
a solution,
understanding of
graphs and numbers.
Taking lessons under
the professionals.
20 / 07 / 2021 25/ 08 /2021
Team working Improved in working
skills I will participate
in the team working
1/ 09/ 2021 29/ 09/ 2021

practises within the
organisation. learn the
importance of team
working and how being
working practises can
be helpful. working
under the professional
teams add the
organisation that will
provide the experiences
an understanding of the
team working and it
will also improve the
team working skills.
Decision making Learn from the
experiences, take help
of the others to
understand the
importance of decision,
try to carry out the
experiments, give an
opinion to yourself for
the improvement in
their decision-making
skills, entertain doubts,
understand the needs of
decision and the
important thing that are
considered indeed this
isn’t making. Argue
that isn’t making.
1/ 10 / 2021 25/10/ 2021

M3- covered in p5
D2- covered in P5
LO4
P6- Job interview for the suitable service industry role
Job interview questions for marketing manager
Q1 Define the effectiveness of the marketing strategy ?
Q2 Recommend the best advertising tool that can be used by the company and current period of
time ?
Q3- What are the rules of marketing manager and how would you lead marketing team
Q4- Recommend the marketing automation software with the proper reason
Q5- How would you react if a product suddenly attracted less interest from the buyers?
Q6 What are your strategies to create a campaign for the company to increase their sales
CV of the marketing manager
Marketing manager
Name – John Keynes
Address - ......
Mobile number.....
Job profile
Marketing manager with the experience over be five years in the top UK
organisation xyz. Able to manage the marketing team and having the
ability to create a marketing strategies, knowledge of the marketing
campaign with resulting in the 20% increase and qualified leads. expert in
social media an inbound marketing strategies backed by the master
degrees in business administration. Additionally I can manage corporate
marketing functions, helping product launching, advertising and event
management. I can easily create a marketing campaign through the social

media unable to control and guide the social media team.
Employment history
ABC plc
 A good working relationship with the companies identity team
leaders and change managers do facilitate.
 Create case studies based on the client testimonials.
 Create various marketing campaigns for the company on different
channels.
Online xyz plc
 Give assistance And creating the annual market plan and
implementing these strategies.
 Helping increasingly market shares through promotions.
 Create marketing strategies.
Skills
Have a good communication skills, management skills, decision making
skills, Critical thinking skills, analytical skills, learning skills and
management skills.
Qualifications
Completed marketing bachelors degree
MBA in marketing
Achievements
Implemented storage solution leading to 17% cost reduction.
100 marketing campaign successful
Cover later
Date
(Hiring manager)