Personal and Professional Development Presentation - Task 1

This presentation, created for a Personal and Professional Development assignment at the University of Suffolk, explores the concept of Corporate Social Responsibility (CSR) and its increasing importance in modern business practices. It defines CSR and highlights its role in enhancing brand image, increasing shareholder profit, and improving overall company value through ethical conduct and sustainable practices. The presentation also discusses the challenges of implementing CSR, including investor pressure, transparency issues, and the need for ethical conduct, alongside the benefits of CSR such as greater productivity and long-term financial success. It concludes by emphasizing the need for individuals to develop skills for personality development and understanding CSR. The presentation references relevant academic sources and provides a comprehensive overview of CSR's impact on businesses and stakeholders.

Personal and Professional
Development
(Task-1)

Table of Contents
• Introduction
• Concept of CSR
• Role of CSR in business
• Challenges to CSR
• Conclusion
• References

Introduction
Corporate social responsibility is an important concept which is being used
by the organisation for making them socially accountable. With this the
organizations aims to reduce the impact of their business operations.
Various skills helps the individual in meeting up with various challenges
and goals as it is associated with various development needs of the
individual and groups.

Concept of CSR
CSR is an emerging strategy in
business practices which affects
the society and provide
sustainability to the business.
CSR leads to the development of
business so that quality can be
improved of overall working.

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..• Creation of brand image and value: CSR generates a target position in the minds of
customers which helps the organisation to use CSR as a tool to enhance the value of
their intangible assets i.e. goodwill.
• Increase in shareholder's profit: CSR practices helps in increasing the profit earned
by a shareholder through an organisation which are adopting CSR practices.
• Increases value for the company: As by adoption of CSR practices in business the
market value of company increases this will generate more profits to shareholders.

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• Greater productivity and quality: CSR includes research and development of a
product or service so that improvements can be introduced to products/services to
make them beneficial for society.
• Reduces requirement of continuous improvement: CSR practices are adopted to
provide best to the society, for this continual improvements are introduced.
• Long-Term Financial Success: Adoption of CSR practices helps the organisation
to establish themselves as a long term successor.

Challenges to CSR
For meeting up with the level of
competition it is important for the
organisations to consider CSR policies
within the organisation as this facilitates
them in satisfying their stakeholders.

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• Investors pressure: Also the investors of the companies consider the ethical conduct of
the businesses.
• Need for ethical conduct: To ensure the relations with the suppliers the business affairs
need to be made ethical.
• Inefficiency of the government: Government was dependent upon various legislations
but now the dependency on CSR has increased. Due to this the requirement of CSR has
increased.

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• Issue of transparency: Lack of transparency in the reports
affects the image of the organisation.
• Lack of CSR guidelines: This is an challenge as they have to
formulate policies so that they can manage them properly.
• Increased pressure of investors: The investors pressurise
companies to adopt CSR so that the business can be made
ethical.

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• Increases cost for the organisation: The funds so provided for CSR belongs to the
shareholders and this increase the requirement of detailed disclosure.
• Increases requirement of monitoring: In addition to this, if the organisation has agreed
with any other organisation that can contribute to the society on their behalf.
• Increasing customer interest: Various other challenges includes the increasing customer
interest in the ethical conduct of the companies and this has impact on their purchasing
decisions.

Conclusion
It is concluded from the above presentation that for the individual it
is important to procure various skills that can help them in developing
their personality. With this an individual can individual can gather a
detailed understanding of the concept of Corporate social responsibility.

References
 Marlowe, J. M. and et. al, 2015. The integration of personal and professional
selves: Developing students' critical awareness in social work practice. Social
Work Education.34(1). pp.60-73.
 Moyo, M. and et. al 2016. Healthcare practitioners’ personal and professional
values. Advances in Health Sciences Education.21(2). pp.257-286.