Personal and Professional Development: Leadership in Amazon

This report delves into the concept of leadership, examining its critical role in organizational success, using Amazon as a case study. It explores how Amazon fosters employee autonomy, prioritizes customer satisfaction, and embraces strategic vision to achieve its goals. The report analyzes the transformational leadership style employed by Amazon's CEO, highlighting its influence on employee motivation and target achievement. Key aspects covered include the importance of customer focus, embracing failure, and making quick decisions. Furthermore, the report touches upon the company's approach to external environmental assessment and continuous improvement. References to academic sources supporting the arguments are included, concluding that the leadership qualities exhibited by the CEO have significantly contributed to Amazon's success. This report provides valuable insights into effective leadership strategies and their practical application in a real-world business context.

PERSONAL AND PROFESSIONAL
DEVELOPMENT

Contents
 INTRODUCTION 3
 Role of leadership which helped the company to achieve
success 3
 Theory of leadership 5
 CONCLUSION 5
 REFERENCES 6

INTRODUCTION
Leadership is both a research area and a practical skill encompassing
the ability of an individual or organization to "lead" or guide other
individuals, teams, or entire organizations. This report includes
topics such as role of leader in the success of the company and the
theory of leadership

Role of leadership which helped the company
to achieve success
Autonomy to employees-
Amazon believes that if employees are given full control on their
own projects then they will put more of their efforts in order to
make it a success and autonomy allows them that
Vision-
At the time of joining of job employee is directed and explained
the vision of the company that what Amazon sells himself for as
an everything store.

Continued..
Priority to customers-
Jeff Bezos believes that in order to keep their consumers satisfied
company needs to offer them quality service and best user
experience every time they deal with them. This will help the
company to get repeated sales from the same consumer and help
them to increase their share in the market.

Continued..
Patience-
Amazon has waited for a long time to achieve their success which
they deserved from the very beginning. The reason behind this is
that at the commencement of e commerce people were not friendly
or comfortable with it. It stopped them to buy things online but
with time and up gradation in technology people started getting
used to it.

Continued..
Embrace failure-
Neither the CEO of the company nor the other leaders are scared
of failure instead they fear it. They motivates their people to
evaluate the risk, gain some confidence and invest in it because
they believe without taking risk there is no success.

Continued..
Work with the best-
Amazon believes that one of the reasons of their success
is working with the best people. They approach people
who are best in their field of area and they use their
expertise to go beyond the level.
Promotion-
Promotion is given to employees on the basis of their
performance and the task they handle which is assigned
to them. Company sets the team after evaluating which
employee will be suitable for which department

Continued..
External environment-
Amazon assesses the external environment on a continuous
basis in order to grab the opportunity and be a first provider
of it in the market. CEO of the company feels that artificial
intelligence is the new opportunity to head for as it is the
future of the technology. This will helps to enhance the hub
of automation and reduce the complexity in work of people.
.

Continued..
Quick decision making-
Team assigned by the leaders of the company is usually small in
numbers and the reason behind it is that company provides
autonomy to its people and if they put a large no of people under
one team then it will lead to conflicts. This is why they keep it
short as this way they are able to achieve growth in less time and
they are able to deliver quality service

Continued..
Concise-
Amazon has a rule to get more productive ideas in their
meetings and that is they are not in the favor of power point
presentations in the meeting instead of that they have made it
a rule that in order to attend the meeting it is mandatory to
read a six page memo. This is because leaders of the
company thinks that this way they will be more attentive and
helps in giving more new ways and methods to solve the
problems.

Theory of leadership
The style of leadership followed by the CEO of the company is
transformational style of leadership. This style of leadership has
helped the company to maintain the relationship with its
employees and to reach their set targets in the market. If this style
of leadership is used in an effective manner then they will be able
to influence and motivate their employees easily for a task.

CONCLUSION
From the above studies it has been summarized that due to the
autonomy given by the company to their employees they feel
convenient in completing the task. Other than this they also feel
that the trust that the company is doing on them must not go in
vain. Leadership qualities of the CEO of the company has helped
the company to achieve its success

REFERENCES
Kroll, J.F. and Dussias, P.E., 2017. The benefits of multilingualism to
the personal and professional development of residents of the
US. Foreign language annals, 50(2), pp.248-259.
Davies, K., Curtin, M. and Robson, K., 2017. Impact of an
international workplace learning placement on personal and
professional development. Australian occupational therapy
journal, 64(2), pp.121-128.