Evaluation of Career Path for Marketing Manager Role Development

This report focuses on a career plan for a marketing manager, evaluating personal and professional development. It begins with an introduction to career planning and its importance, followed by a definition of marketing and the author's career aspirations within the field. The report then delves into the author's personal qualities, including communication skills, teamwork abilities, influencing and negotiation skills, and the capacity for self-evaluation and improvisation. It identifies potential challenges such as lack of self-confidence, difficulties adhering to plans, limited technological understanding, and the need for R&D. The report concludes with a summary of findings, emphasizing the need for continuous skill development and self-assessment to achieve the desired job profile. References to relevant marketing literature are also included, providing context and support for the analysis.

PERSONAL AND
PROFESSIONAL
DEVELOPMENT

INTRODUCTION
• Career plan is the way through which future working plans are
developed in such a way that a specific targeted job profile is achieved.
• Evaluation of career path has been done in this report for achieving a
professional target of being a marketing manager.
• With that evaluation of personal skills and weaknesses is also done in
this personal and professional development.

MARKETING
• Marketing is the business activity in which it
tends to promote itself in front of the customers
such that it is able to achieve high customer
attraction through which organizational sales
can be increased (EBRAHIM, 2017).
• My preferred career plan is in marketing and
being a marketing manager is my desired job
profit because of which I tend to develop my
future working accordingly by which chances of
goal achievement can be increased
(Fortwengel, 2017).

PERSONAL QUALITIES-
• Communication skills
• Team work
• Influencing and negotiation skills
• Self-Evaluation and improvisation

CONTINUED…
Communication skills-
• Efficient communication skills is my personal quality because of which I
am highly efficient in showcasing a desired topic to my audience and
am able to achieve suitable response in return (Farris and et.al, 2017).
• Through this good communication skills I can make sure that I am
highly efficient in my job operations and also because of which I can
efficiently achieve the given target.

CONTINUED…
Team work-
• Team work is a key feature which is required
for the marketing managers through which it
can continue organizational activity (Schlee
and Karns, 2017).
• I can also work efficiently work as an
individual and also in the team as well.

CONTINUED…
Influencing and negotiation-
• Negotiation is a key skills, which is
required for the marketing manager
through which it can influence the
customers to develop contacts with
the organization and utilize its
services by which high work
productivity can be achieved.

CONTINUED…
Self-Evaluation and improvisation-
• Marketing manager often have to improvise their working in such a way
that it is able to work according to the changing market trend. In order
to achieve my desired job profile I also need to accomplish the specific
ability which for which I often tend to self evaluate my work progress
and make improvisations such that I can concentrate my efforts on
improving the weak areas.

POSSIBLE CHALLENGES-
• Lack of self-confidence
• Unable to follow the scheduled plan
• Limited understanding in technological advancement
• R&D

CONTINUED…
Lack of self-confidence
• Marketing managers need to have
high level of self-confidence through
which it can efficiently showcase a
idea in front of customers. However,
I do feel hesitated in the initial time
while communicating with other on
professional topic due to which my
working capability is often affected.

CONTINUED…
Unable to follow the developed plan
• Plans are developed by me for achieving
high work productivity but due to
changing conditions and diversity at
work areas an unable to follow the
desired work plan because of which I am
not able to achieve to follow the
schedule.

CONTINUED…
Limited use of technological advancement
• Technological advancements are done to improve
the work productivity and are highly beneficial for
learning new skills through which high work
productivity can be achieved. My limitations in
efficient utilization of technological advancement
is making a direct negative impact on my learning
capability because of which I am facing limitations
in achieving high end professional targets.

CONTINUED…
R&D-
• Marketing manager also have to efficiently evaluate the changing
market trends and changing customer buying preferences and thus
have to work accordingly such that it is able to improvise the work
process such that company is able to attract new and trendy crowd.
• Now since I am unable to utilize the technological advancement
because of which I face limitations in understanding the requirements
and also because of which I am not able to identify the processes.

CONCLUSION
• Through this evaluation it can be concluded that individuals like me
have to increase their involvement in learning new skills and also at the
same time have to self evaluate the progress being made by which I
can ensure that I am able to achieve the desired target in the form of
job profile for being a marketing manager.

REFERENCE
• EBRAHIM, M.S.A., 2017. Marketing manager, role development and
operations.
• Farris, P. and et.al, 2017. Key marketing metrics: the 50+ metrics every
manager needs to know. Pearson UK.
• Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing
graduates: Are there differences in the knowledge, skills, and personal
attributes needed for different salary levels?. Journal of Marketing
Education. 39(2). pp.69-81.