Account Management Internship: Personal and Professional Reflection

This report is a personal reflection on an Account Management internship, detailing the student's experiences, responsibilities, and learning outcomes. The student highlights their role in the customer relations department, focusing on fostering client relationships, preparing presentations, and working with sales and marketing teams. The reflection emphasizes the importance of collaboration, effective communication, and strong interpersonal skills for success in account management. The student analyzes the internship evaluation report, identifying strengths such as adaptability and enthusiasm, while also recognizing areas for improvement, including judgmental and strategic communication skills. The report concludes with the student's increased understanding of the demands of the profession, the value of theoretical knowledge and practical experience, and a commitment to further developing skills to excel in the field.

Running head: PERSONAL REFLECTION 1
Personal Reflection
Student’s Name
Institutional Affiliation

PERSONAL REFLECTION 2
Personal Reflection
Pursuing a career of your dream is the best thing that can happen to anyone. I am
currently living the dream of my life. Since I was a young, I wished to one day be an Account
Manager, and I have put in the necessary efforts, done the assignments required to get the
maximum qualification and have currently been on an internship. The past few months I
have learned I must be ready to work hard, collaborate with teammates and acquire effective
communication skills to be successful in the field of Account Management. I have a few
things to be done perfectly before starting to excel in this path towards the top spot in
Account management.
From the resent internship, I have realized that my choice was perfect because an
Account Manager could be considered to be a part salesperson and partial customer service
representative. But this did not scare me since I am used to doing all it takes to get the job
done effectively. It is imperative to note that I have learned a lot while working as an intern
at “Company Name." Everything with this company was amazing, the culture as well as the
energy that was embodied and displayed by every single individual was exquisite and made it
so exciting to report to work every day with an eagerness of learning something new in the
incredible industry. As an intern under the mentorship of the Account Manager, I enjoyed
every single minute.
It took me two days to realize that an Account Manager is a connection between the
company and each respective client. Therefore, as an intern, I was based in the customer
relations department. The first few days were rough to me since I struggle to settle in and be
part of the organisation. I had planned to practice my theoretically learned skills equipped
with notes and everything that it takes. However, I was forced to watch my mentor practically
apply all the theories and skills we were taught in the university. Even though theoretical
knowledge was important, It had little to no effect in the field. My mentor oversaw the

PERSONAL REFLECTION 3
company- customer relationship, determined the needs of the customers through examining
what they want to achieve in the short term as well as long term. The information gained
from this research was letter used by the Account Manager to make sure the company
delivers exactly what the clients want.
As an intern, my primary responsibilities were to foster client relationships, prepare
presentations as well as sales pitches by working closely with the sale and marketing teams. I
was expected to work under the supervision of my mentor who was willing to integrate my
theoretical knowledge and practical skills. The customer relations department was to design
marketing strategies as well as media proposal. As an intern, I was expected to handle the
communications from the clients and under the supervision of my mentor write clients’
reports. Finally, we communicated the clients’ agendas to the rest of the staff members.
Each intern was given a mentor to whom we worked under the entire internship
program. I was part of the team, and my mentor allowed me to complete some daily tasks as
well as attended meeting for his client accounts. It was during these few meetings that I
learned that an Account Manager is also expected to monitor budgets; spending as well as
revenue along with explaining all the cost factors to clients. I was very happy that my mentor
could trust me to help him with completing real work for his clients. He gave me the work of
identifying new clients as well as potential business opportunities along with upselling
products and services. It was work that I did the entire internship period, and I could fully
own all the credits.
Besides working with our mentors, all the interns were split into groups to complete
as well as present two intern projects. One of the tasks was a theoretical product innovation
which we were expected to present to the client. The other task was to develop a launch
activation which the customer would implement in the next few months. It was fun and an
experience to remember to be able to collaboratively work with other interns as well as

PERSONAL REFLECTION 4
witness the difference in skillsets every individual came with to the table. Therefore,
between the experience gained and all the employees, I was able to interact and work with,
this internship has exceeded my expectation.
I realized that collaboration and effective communication is what made a successful
Account Manager. This was the reason my internship was a success since I incorporated my
learning contract decisions to control my mode of communication to advise my mentor, as
well as other employees, help shape my career. Therefore, I performed regular checks of my
work with my mentor and kept a record of my observations during the entire internship
period. I took the advice and help from my fellow teammates and interns, and I am planning
to implement it in improving my skillset in the future.
The internship was more than an experience since I have learned that I have higher
employability skills in the field of Account Management. I learned from my mentor that
having strong interpersonal skills such as emotional intelligence, empathy, flexibility, and
verbal skills are enough for one to succeed in this field. These skills alone are enough to
make up for the weaknesses in other abilities. I am confident that I can succeed in this field
because I have the necessary skills as indicated in my internship evaluation report. My
internship evaluation report indicated that I am a highly motivated and enthusiastic individual
with enhanced abilities to learn. Some of my other positive skills that predict my success are
the ability to apply team building skills in a result-oriented manner. My adaptability to new
concepts and unique way of responding to things differently to communicate with clients was
also noted as an added advantage.
Nonetheless, I need to develop my judgemental skills and perfect, effective
communication abilities. An Account Manager is expected to have excellent interpersonal
and communication skills. Therefore, I must not only communicate effectively but also
strategically. It is clear that responsible decision-making needs strong commercial judgement

PERSONAL REFLECTION 5
skills, which requires in-depth knowledge of the business as well as the application of
strategies. Along with the knowledge I had gained from my core studies real-world
knowledge was essential in enhancing my understanding and boosting my judgemental skills.
Above all, I need to develop a strong personal brand through strengthening my social media
presence, professional profiles as well as personal websites so that I can perfectly manage my
public view hence showcasing important skills required to represent a client successfully.
In conclusion, the internship experience has been a major eye-opener for me. I now
understand what I am supposed to do to succeed in the career path that I have chosen. The
internship was a success since it increased my external connections and boosted my
chances of getting an entry job after graduation. As a student, connect with your professors
as well as learn and retain as much information as possible. The professors might connect
you to the outside world, but the retained information from normal classroom course will
help you thrive. I have to admit that the work of an Account Manager is more demanding
than I expected while first venturing into this career path. However, the few months have
embedded a thirst if becoming successful in this field and I am more determined than ever to
finalize my education so that I can be well equipped with enough theoretical knowledge to
handle all the responsibility that comes with the career. With strategic communication, an
Account Manager could effectively access all the opportunities in the market. However,
combining passion, theoretical knowledge and practical experience makes one an instant
success in the carrier of Account Management.
Internship Evaluation Report
Student’s Name carried out an internship at Company’s Name, Australia, in the
Account Management internship program during the year 2018-2019. The organisation is
pleased to share this report on the general performance of the intern. We placed him in the

PERSONAL REFLECTION 6
Customer Relations department. The intern was allocated tasks based on the functions of the
department. He effectively coordinated with the sales and marketing team while serving the
clients. Therefore, his work was highly satisfactory and valuable to our organisation. As an
enthusiastic, intelligent and highly motivated individual, he worked with teammates with an
eagerness to learn, understand as well as apply all the skills learned in a positive and result
oriented way. The intern is adaptable to new ideas and performs his task in a unique way that
suits the expectations of the clients and the stakeholders. We found him observant, intelligent
and eager to learn with a willingness of going beyond the assigned work. Generally, the
intern accomplished all the assigned tasks while delivering quality and timely work. We wish
him the best of luck in his future endeavours
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