Comprehensive Analysis of Personal Safety Device Survey Findings

This report presents an analysis of a survey conducted on personal safety devices. The data was cleaned, sorted, and analyzed to identify trends in ownership, willingness to use, and preferred features. The survey revealed that while ownership of safety devices is relatively low, there is a high willingness to use them if needed. The analysis also explored expenditure by gender, with women showing a greater willingness to spend on these devices. The report further examines the effectiveness of the devices, highlighting that younger individuals and those who commute at night or use public transport are more likely to use them. Key features such as camera lenses with video taping, high-pitch alarms, and GPS tracking were identified as highly desirable. The report concludes with recommendations for producers and marketers, suggesting public awareness campaigns and the inclusion of key features to meet consumer demands.

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Analysis and Discussion
Data processing
Prior to the data analysis process the data was cleaned, sorted and tested to ensure errors are
eliminated. The cleaning process did involve going through the rows and columns of data to
delete all the duplicates, remove incomplete data and make corrections where wrong values may
have been entered. In addition, the responses were checked to ensure they were in line with the
guidelines of the questionnaires. The data was sorted based on the response ID which was the
variable in the first raw.
Ownership of personal safety devices
Out of the total respondents who took part in the survey 70% did indicate to have never owned a
personal safety device before with only 30% having owned the device. The research showed that
only a small section of the sample population did prefer to carry the safety devices with them
frequently. Most of the respondents did not answer the question a sign that they did not possess
the safety device. The column chart below represents the outcome of the survey.
One notable outcome was the readiness at which those who possessed the safety device were
when it comes to using it. As indicated by the table presented below 63% of the respondents

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were ready to use the safety device with 26% confessing not to be sure while only 11% were not
ready.
Readiness of the
respondents to use a
personal safety device Frequency
No 8
Not sure 18
Yes 44
Grand Total 70
Even though only a section of the public does possess the safety device, most of them were
willing to use the devices should there be need. Ownership of the safety devices is still low but
the willingness to use them is very high. It can thus be concluded that, the low ownership of the
safety devices is because most of the citizens do feel secure enough hence find no need of
possessing and or using the same. This is supported by the statistics that shows that only portion
of the respondents did prefer to have the safety device with them most of the time.
The expenditure on the safety device was analyzed by gender, from the result tabled in the chart
below, it’s evident that ladies are willing to not to just spend but more on the safety devices.
Across all the mentioned price ranges, ladies did show a strong will to spend on the safety
devices.

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The price structure shows that majority of the respondents are ready to spend between $51 and
$100 on the safety devices with the $10-$50 price range also having many occupants.
Effectiveness of the safety device
An analysis of the previous users of the safety device shows that the devices were somewhat
effective most of the time. Many of the respondents did prefer not to answer this question a sign
that they have never used the safety devices in the previous occasions.
Critical analysis of the users of the safety devices presented in the combined column chart below
gives a trend that can be interpreted to indicate who needs the safety device the most.
Those who did state to frequently commute at night did have the highest chance of using the
safety device. This means that majority of the citizens who occasionally commute at night feel
less safe and are willing to purchase and possess the safety device to booster their safety. The
other set of individuals who indicated willingness to use the device were those who occasionally
use public transport. Majority of those who travel frequently using public means of
transportation seems not to feel safe in them and are willing to use the safety devices. Another
group that can be potential market to the safety devices are those whose workplace feel less safe,

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those who commute frequently by foot and the group who live in neigh hoods which experience
frequent security breeches.
A critical analysis of the safety device usage by age shows that those between 25-34 years did
use the device more often in the past. This is followed by the 18- 24 years age bracket. As the
column chart shows, the younger population are more likely to use the safety devices.
Features of the security devices
An analysis of the security device features shows some of the aspects of the devices that users
would prefer them to have. The presented charts do indicate the response of the respondents
regarding the features.

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From this indication, it can be noted that camera lens with video taping is a feature that 54% of
the respondents’ rate as very important in a safety device with another 21% agreeing that it is
somewhat importance. Also, when the high pitch alarm system feature is looked at it can be
noted that up to 57% of the respondents find it very important with another 23% to the opinion
that is somewhat important. The GPS tracking feature did have the biggest percentage of
admirers with 71% agreeing that it’s a crucial feature as another 7% indicate that its somewhat
important. High lumen flashlight on the other hand had only 19% indicating its importance with
41% to the opinion that its somewhat important. Another aspect of safety device that respondents
found crucial was the red, blue white police strobe. The manufacturers and the those who market
the safety devices need to pay attention to the mentioned features as a way of increasing the
device market.

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Conclusion and Recommendation
The focus of this study was to evaluate personal safety device needs. From the analysis of the
data some important assessments were made. First, the usage of safety devices is still low in the
community even though most of the citizens are willing to use the devices should need arise.
Another aspect that came out clear was that the past usage of the devices indicates the youth are
the most active users with ladies on the other hand being the group that are willing to spend more
to acquire the safety devices. The demand for the safety devices also depends on the mode of
transport with those who travel by foot and public means most of the time being the group that
are willing to use the safety device the most. From these findings the following
recommendations are suggested.
o Producers and marketers of the safety device need to conduct public awareness campaign
to assist the public gauge the need to possess safety devices.
o The safety devices should be availed to those who travel using public means, those who
walk especially at night and the individuals who live and work in neighborhoods with a
lot of security breaches.
o The safety devices need to possess features like high pitch alarm and GPS tracking as the
consumers find the features to be very crucial.