This assignment is a personal reflection on the process of generating, developing, and pitching a business idea for a startup. The student details three critical incidents: generating a business idea, developing the business, and pitching the idea. The reflection follows a structured format (What? So what? Now what?) for each incident, discussing initial expectations, challenges, and learning experiences. The student reflects on the difficulty of starting a business, the importance of market research, and the need to understand customer preferences. They also discuss challenges in attracting customers and the need to improve communication skills and confidence. The student highlights the importance of marketing strategies and building customer relationships. The reflection concludes with insights gained and actions planned to improve the business and personal skills.
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