Personal SWOT Analysis for a Marketing Manager Career

This essay presents a comprehensive SWOT analysis conducted by a student aspiring to become a marketing manager. The introduction highlights the importance of self-evaluation in setting and achieving career goals. The main body delves into the student's strengths, such as a predetermined goal and improved learning capabilities, and weaknesses, specifically time management. The essay then explores opportunities like international training and guidance from industry experts, and identifies threats such as balancing university and business commitments. The analysis includes a discussion of how to leverage strengths, mitigate weaknesses, and capitalize on opportunities to overcome threats. The conclusion emphasizes the importance of self-awareness in making informed decisions and achieving success in the chosen career path.

SWOT Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Strength........................................................................................................................................3
Weaknesses..................................................................................................................................4
Opportunity..................................................................................................................................5
Threats.........................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
It is very important for individuals to analyse the self-working capabilities by which
individual can set future objectives and can develop effective working processes in such a way
that goal can be achieved and because of which individuals have to self-evaluate their
capabilities and then work accordingly by which goal can be achieved. Individual SWOT
analysis has been done in this report with the evaluation of working capabilities in context with
the specific targeted goal by which it can develop effective strategies by which it can achieve
specific target of being marketing manager.
MAIN BODY
Strength
In order to achieve personal and professional goals individuals have to have a clear
understanding of requirements by which it can make working strategies accordingly in such a
way that it can make a concentrated effort towards achieving the goal. I greatest strength is that I
am having a proper predetermined goal and have to concentrate my working and learning
process accordingly because of which I have to continuously analyse my working capabilities
and evaluate the integrated progress made in order to achieve desired target (Ocilková, Ocilka
and Cvoliga, 2019). Now since I am highly passionate about improving my working capabilities
according to the requirements because of which my learning capabilities have improved
drastically. This improved learning capability will help me in an improvising working
capabilities by which I can achieve my desired target of being marketing manager. Thus this is
important for me to make sure that I tend to maintain my dedication in achieving my target and
for which I have to keep searching for better ways by which I can make sure that I am able to
wisely choose the effective way by which I can increase the effectiveness of my learnings for
being a marketing manager. Thus by searching for new ways to achieve a specific target I can
increase the chances of choosing the effective way by which I can make a strong base of

foundation on which I can establish my learning of new concepts according to the current market
trends.
Thus in order to increase the chances of goal achievement I have to learn new ways by
which I can fulfil my targets of being a marketing manager because of which I have to
passionately concentrate my efforts towards increasing my knowledge base by which I can make
sure that my problem solving skills are increased (Křupka, Kantorová and Haile, 2018). For
which I have to make sure that I maintain my curiosity for learning the new changes which are
happening the industry because of which by learning current ways of working I can increase the
chances of goal achievement. With that I have to increase the multitasking working capabilities
because of which I have to increase my engagement in other areas as well by which I can make
sure that I am able to achieve my goals. However, I have to monitor my times durations which I
invest in different activities because of which I am not able to systematically manage the
operations then in that case I may miss the deadline for achieving a target. Thus in order to
achieve this I have to passionately monitor the time durations and then make working planning
accordingly by which I can enhance my working capabilities according to the requirements
which will be beneficial for my organizational growth and because of which I can increase the
probability of achieving my desired target.
Weaknesses
It is observed that there is a lack in time management which is not going to be practical
for my career option which I will have to work upon. My career option is marketing manager and
for that it is very essential for me to make sure that I have the right knowledge and skills in order
to be able to find success for myself. Marketing is the backbone of the businesses in the market
and have been focused upon by the organization as well sop that they can get in the right
customers and stability in the economic factor (Robbins and Sarkany, 2017). I will have to know
the details and deadlines and sensitivity of all the tasks in order to make sure that they all are
being justified by me so that there are going to be higher outcomes which would be present. As
the marketing manager there has to be effective working which is going to be expected out of me
since the competition in the market is high and to be able to maintain this factor I would be able
to give in my best. These weaknesses of myself will have to be worked upon so that there are
going to be higher outcomes which is going to be good for my overall development in the
market. It is necessary to take more tasks in hand because there is a need of lot of practice in

order to make sure that there is going to be effective working which is going to be present (Das,
2019).
Time management skills is the greatest drawback in me which is going to make me not be
able to operate effectively and efficiently in the market. Since there is curiosity in learning there
would be able to make sure that time management skill is being well-developed which is going
to be very helpful and made sure that there is going to be effective development of myself. As a
marketing manager there are going to be a lot of tasks which I would have to take care of so that
there is going effective working by the team which would be working under me and to make sure
that they are having a good example in front of them to follow the manager of marketing
department will have to improve this skill (Weng and Liu, 2018). More tasks in hand is going to
help me be able to make the right decisions which is going to help in the future as well to make
the right decisions which is going to make sure that the team under the marketing manager is
being guided well which is good for a long run in this competitive market.
Opportunity
In order to efficiently achieve my desired target, I have to make sure that I analyse the upcoming
opportunities by which I can make sure that I am able to choose the path which is having low
amount of resistance in it and is also reliable in terms of achieving target of being marketing
manager (Cui, Allan and Lin, 2019). In order to achieve my target of being marketing manager I
can move to other countries at which I can take efficient training through which I can get an
opportunity to analyse the international market working process. Then can develop effective
working plan accordingly through which I can make sure that I am learning different new
creative ways for the implementation of my theoretical based learnings because of which I can
increase my involvement in learning new theoretical ways to solve a problem. With that I also
have to evaluate my limitations which are making a negative impact on my working capabilities
and develop new strategies through which I can use my learnings and strengths to resolve the
problems and achieve a target which will provide high level of benefit for my professional
growth. Since I like to get involved in several tasks all at once because of which I am having an
experience of different ways which have provided my failures, therefore I utilize that learning to
analyse the working level requirements by which I can make sure that I am able to avoid the
conditions which lead to failure and thus by using this experience I can improvise my working
capabilities and thus because of which I can make sure that I am able to achieve my target.

I can also take proper guidance from several sources like free online platforms from
where I can make a direct contact with the industry expert which will provide me a proper
guidance on the basis of their experience in market place (Büyüközkan and Ilıcak, 2019).
Through this proper guidance I can make sure that I am able to integrate the current market
trends in my work process because of which I can make sure that I am able to achieve my
allotted task within a proper time span. With that I can also take video lectures from online
platforms by which I can make sure that I am able to develop effective working strategy in such
a way that I can evaluate the difference which arises during the process of implementation of
theoretical approach in the implementation of knowledge and skills in the physical grounds for
solving a problem.
Threats
There are a lot of threats which are present for me because I would not be able to give in
all my time to University or the business since both are very important for my career option. In
University there are a lot of knowledge and information which an individual can gather, and they
are going to be very helpful for a long run in the market. Time management skill is any ways low
and that needs to be improved first so that there is going to be effective working which is going
to be present. To be able to compete in the competitive market and be able to have a good
schedule for myself it is important to make sure that this weakness is worked upon first so that
the chances of the threats are going to reduce (Ćurić Dražić, Petrović and Vukelić, 2018).
Starting a business in University is going to make the performance level of the owner be higher
since there is a lot of experience which they can gain and by the end of it the threats are going to
be lesser. There is a lot of experiments as well which can be done and that is going to be very
helpful for the overall development and growth.
As a marketing manager it is important that there is importance which is being provided
to both which is University and business so that there is going to be higher operations and over
comes which is going to be present. In marketing industry there is no looking away from any
responsibility or role which needs to be monitored so that there is going to be higher functioning
and performance which is going to be present. By understanding the human nature, this is going
to help as a manager of marketing department in any business since there are going to be changes
and improvement which are going to take place accordingly which is good for a long run. It is
not easy to look away from the responsibilities in the marketing department which will have to

be worked upon so that there is going to be effective functioning and working which is going to
be present (Rocha and Caldeira-Pires, 2019). Specialist in marketing field is a very successful
business and career option which one can have but there is a lot of competition therefore it is
very important to make sure that there are right decisions and improvement in the skills which
they are doing so that it can be helpful in a long and successful run.
CONCLUSION
From the above essay it can be concluded that an individual must be aware of their own
strengths, weaknesses, opportunities and threats so that they would be able to make the right
decisions and planning for themselves. Having one direction is very important to be able to
achieve the target which an individual is having for themselves. It is important for the individual
to make sure that they understand themselves in order to improve and be successful in the
dreams they have which is going to make them more satisfied and work oriented. Improvement
and knowing self in this competitive market is very important so that there are going to be good
developments as well which is going to be there.

REFERENCES
Books and Journals
Ćurić Dražić, M., Petrović, I.B. and Vukelić, M., 2018. Career ambition as a way of
understanding the relation between locus of control and self-perceived employability
among psychology students. Frontiers in psychology. 9. p.1729.
Das, M., 2019. SWOT Analysis of teacher education programme: A students
perspective. Practice. 86. p.14.
Robbins, J.B. and Sarkany, D., 2017. Self-study: practical tips for a successful and rewarding
experience. Academic radiology. 24(6). pp.721-724.
Rocha, M.S.R. and Caldeira-Pires, A., 2019. Environmental product declaration promotion in
Brazil: SWOT analysis and strategies. Journal of Cleaner Production. 235. pp.1061-
1072.
Weng, J. and Liu, T., 2018, June. Enterprise Strategy Analysis Based on SWOT Analysis.
In 2018 International Conference on Sports, Arts, Education and Management
Ocilková, J., Ocilka, M. and Cvoliga, M., 2019. Application of SWOT Analysis of Exploitation
of Mineral Resources for Defining the Strategy of Support of Sustainable Development
of the Slovak Republic. In E3S Web of Conferences (Vol. 105, p. 04027). EDP
Sciences.
Křupka, J., Kantorová, K. and Haile, M., 2018. Swot analysis evaluations on the basis of
uncertainty-case study. Scientific papers of the University of Pardubice. Series D,
Faculty of Economics and Administration. 43/2018.
Cui, J., Allan, A. and Lin, D., 2019. SWOT analysis and development strategies for underground
pedestrian systems. Tunnelling and Underground Space Technology. 87. pp.127-133.
Büyüközkan, G. and Ilıcak, Ö., 2019. Integrated SWOT analysis with multiple preference
relations. Kybernetes.