Creating Personas and Scenarios for City Tourism Board Assignment

This assignment focuses on the creation of user personas and scenarios for a city tourism board, exploring how people utilize media and mobile devices within an urban environment. The student conducted interviews with five individuals from diverse professional backgrounds to gather insights into their leisure activities, media consumption habits, and perspectives on city attractions and tourism kiosks. The assignment includes the interview questions, responses, and the development of a detailed persona, Logan Gilmore, incorporating hobbies, profession, and media usage patterns. The scenario explores the potential benefits of tourism kiosks for both tourists and city residents. The student also provides a bibliography of relevant sources supporting the persona and scenario development. This assignment demonstrates an understanding of user research, persona creation, and scenario planning within a marketing context, highlighting the practical application of these concepts in the tourism industry. The student's work is available on Desklib.

Running head: ASSESSMENT
ASSESSMENT
Name of the Student
Name of the University
Author Note

ASSESSMENT
Interview
Person 1
Questions Responses
What is your profession? I m a doctor by profession. I like doing what I
do. Although it becomes quite stressful at
times.
How do you like to spend your free time? I like my free time and enjoy it by reading and
going out to different restaurants
Do you like to go around the city and enjoy the
different attractions`
Yes, I like visiting the different restaurants and
enjoying the cuisine so as to see to it that I am
being able to feed my taste buds
Do you believe in using social media for basic
travelling needs?
Yes, I make use of various social media
applications in order to make decisions about
the places I will visit and follow the reviews as
well
Do you think kiosks around the city would
assist in better travel plans?
Yes, as the city is expanding it will help in
checking which place is a hit in the area.
Person 2
Questions Responses
What is your profession? I am a teacher
How do you like to spend your free time? I enjoy watching movies and readings

ASSESSMENT
Do you like to go around the city and enjoy the
different attractions`
Yes, I like to checkout art galleries and other
places of historic importance
Do you believe in using social media for basic
travelling needs?
Yes, it gives us update for the various events
around the city
Do you think kiosks around the city would
assist in better travel plans?
I think that would be a wonderful idea as it
would help in understanding how an individual
can spend their time
Person 3
Questions Responses
What is your profession? I am a student
How do you like to spend your free time? I like to enjoy my free time by visiting
restaurants, hanging out with my friends
Do you like to go around the city and enjoy the
different attractions`
Yes, when I am not attending the different
classes, I enjoy spending my time with my
friends and visiting the different tourist
attractions at the place.
Do you believe in using social media for basic
travelling needs?
Yes, I do believe that using social media is
very useful and hence, I like to use it for my
basic travelling needs
Do you think kiosks around the city would
assist in better travel plans?
Yes, they could guide us and we shall be good
to go

ASSESSMENT
Person 4
Questions Responses
What is your profession? I am a student
How do you like to spend your free time? I like to read and watch movies
Do you like to go around the city and enjoy the
different attractions`
Not really
Do you believe in using social media for basic
travelling needs?
Yes, it has made things easier
Do you think kiosks around the city would
assist in better travel plans?
Yes that would be helpful
Person 5
Questions Responses
What is your profession? Author
How do you like to spend your free time? I like to read and try new cuisines
Do you like to go around the city and enjoy the
different attractions`
No, I like to just visit the restaurants nearby
Do you believe in using social media for basic
travelling needs?
Yes it helps in looking out for the right places
Do you think kiosks around the city would
assist in better travel plans?
Yes that would be good

ASSESSMENT

ASSESSMENT
Scenario
Although the tourism kiosks are generally made use of by the different tourists who tend to visit
the city, however, the tourism kiosks might be very useful for the residents living in the city as
well. The kiosks can be essentially used by them in order to understand the manner in which they
may be able to visit the new events and new cuisines out in various parts of the city. Very often
the city dwellers become very busy with their regular lifestyle and hence, do not get the time to
engage in a viable entertainment activity. It is due to this reason that it becomes important for the
different customers to come together. These kiosks can then be used in order to help these
dwellers by informing them about the latest events and places in the town. This would help in
improving the economy of the town. The people could approach the kiosks and avail the
information.

ASSESSMENT
Persona
Name Logan Gilmore
Age 24
Hobbies Travelling, cooking, Art , Reading
What is your
profession?
Student
How do you
like to spend
your free
time?
Yes, I like to checkout art galleries and other places of historic importance
and when I am not attending the different classes, I enjoy spending my time
with my friends and visiting the different tourist attractions at the place.
Do you like to
go around the
city and enjoy
the different
Yes, I do believe that using social media is very useful and hence, I like to
use it for my basic travelling needs and to check out new places

ASSESSMENT
attractions`
Do you
believe in
using social
media for
basic
travelling
needs?
Yes, I make use of various social media applications in order to make
decisions about the places I will visit and follow the reviews as well
Do you think
kiosks around
the city would
assist in better
travel plans?
Yes, they could guide us and we shall be good to go

ASSESSMENT
Bibliography
An, J., Kwak, H. and Jansen, B.J., 2017. Automatic generation of personas using youtube social
media data. In Proceedings of the 50th Hawaii International Conference on System Sciences
(HICSS).
Salminen, J., Jansen, B.J., An, J., Kwak, H. and Jung, S.G., 2018. Are personas done? Evaluating
their usefulness in the age of digital analytics. Persona Studies, 4(2), pp.47-65.
Tesanovic, M., Snelling, D., BUTT, A.N. and Bhaskaran, B., Fujitsu Ltd, 2015. Consumer
profiling using network connectivity. U.S. Patent Application 14/661,460.