MGMT1201 Business Communication: Funding Request for Gamer Stop

This assignment showcases a student's persuasive email written to secure funding for a start-up video game store named 'Gamer Stop'. The email is addressed to the Manager of the Bank of Montreal, Ms. Barbara Cossa, and outlines the business plan and the need for financial support. The student utilizes the AIDA model (Attention, Interest, Desire, Action) to persuade the bank to invest in the business, highlighting the store's potential to attract the younger generation and generate profit. The assignment demonstrates an understanding of business communication principles, persuasive writing techniques, and the application of the AIDA model in a real-world scenario. References are also provided to support the arguments made in the email.

RUNNING HEAD: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS COMMUNICATION
Funding is necessary for establishing a new business. To establish a video game
store named ‘Gamer stop’, funding is needed. Through the partnership initiative, this video
game store will be developed. In the partnership initiative, two or more people agree to
become co-owners of a business. This initiative will help the owner to improve their decision
making procedure. So it can be said that, through partnership initiative, the establishment of
a video game store can be possible with proper funding.
Persuasive email
From: Gamer Stop
Contact: ……….
Email id: ………….
To: Ms Barbara Cossa
Manager Bank of Montreal
Montreal, Canada
Subject: Funding for ‘Gamer Stop’, a video game store
Dear Ms Barbara Cossa,
As a start-up business organisation, we have a plan to develop a video game store
named ‘Gamer Stop’. To develop this store we need funding and without the support of your
bank, it will be difficult to establish this business.
It will be a good idea to invest in this business. To explain the positive aspect of this
business AIDA model can be used. Four components of the AIDA model is attention,
interest, desire and action, which will be discussed below (Ghirvu, 2013).
For the awareness part, it can be said that this initiative will get attention in young
generation as there is no video game store in the locality. For the ‘interest’ part, it can be
said that potential customers will get extra benefits like discounts and promotional codes
(Pashootanizadeh & Khalilian, 2018). For the ‘desire’ part, it can be said that the aim of this
video game store is to influence the psychology of the young generation. To increase the
desire of this store, various types of latest video games will be available. For the action part,
it can be said if the fund is allowed by you, then this initiative can be successful to increase
profit and popularity.
It would be kind of you if you approve the funding for the ‘Gamer Stop’.
Thanking you,
Sincerely,
Owners of ‘Games Stop’

2BUSINESS COMMUNICATION
References:
Ghirvu, A. I. (2013). The AIDA model for advergames. The USV Annals of Economics and
Public Administration, 13(1 (17)), 90-98.
Pashootanizadeh, M., & Khalilian, S. (2018). Application of the AIDA model. Information and
Learning Science.