MGMT1201 Business Communication: Persuasive Message Assignment Report

The assignment involves writing a persuasive message to a bank manager to secure funding for a wedding planning service. The student, after choosing a wedding planning service as their business idea, writes a business proposal to Ms. Barbara Cossa, the Manager of Bank of Montreal. The proposal outlines the business's unique approach, which focuses on personalized wedding plans and artistic excellence, and seeks financial support to launch the venture. The student highlights the potential for high revenue within two years and emphasizes the company's commitment to fulfilling the couples' dreams. The assignment demonstrates the application of business communication principles, including clarity, conciseness, and persuasive tone, to achieve a specific business objective.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author notes

1
BUSINESS COMMUNICATION
To
Ms. Barbara Cossa
Manager Bank of Montreal
Dear Ms. Barbara Cossa,
Marriage is the purest form of union of two souls and the brides and grooms have big dreams for
their special days. Through our company “Wedlock Wishes”, we wish to fulfil all the dreams of these
happy souls in their wedding day. I am trying to establish a wedding planning service that would be
different in its approach and motifs from the other wedding planners in the market.
Planning events for the happiness of the customers was always the part of my passion. Therefore,
through our company, we wish to develop the perfect marriage venues for the people in love.
Choosing wedding planning as my business idea has a lot to do with my real life experiences and
educational skills. After having the degree on event management I have decided to pursue my
dreams through fulfilling the dreams of the couples.
We are trying to design a business that would be centred on the wedding ideas of the couples mixed
with the expert opinions. We would work on different themes and all types of cultural background
weddings. Our company’s planning would be based artistic excellences provided in the minimum
budget possible.
Hence, we request you to be the part of this venture and helping us with the needed fund on behalf
of your esteemed bank. We can assure you that our venture would be a unique approach and
hopefully would regain a high revenue within two years. We eagerly wait to hear from your side.
Sincerely,