Perth CBD Tourism Presentation: Infrastructure, Market & Education

This presentation provides an overview of tourism in Perth CBD, focusing on key aspects such as infrastructure, resources, government and private sector investment, and the overseas education market. It explores strategies for tourism planning, including identifying potential visitors through social media, supporting regional visitor centers, and addressing negative traveler experiences. The presentation also highlights the availability of learning programs aimed at developing skills in tourism and hospitality, referencing initiatives by the Australian government, Workstar, McDonalds, and Marriott Hotels. The overall aim is to present a comprehensive view of Perth's tourism sector and its potential for growth and development.

Perth CBD

Introduction
• The most outdoorsy for all Aussie cities.
• Delightful Mediterranean environment giving more times of sun.
• Give number of choices for outings both religion and entertainment.
• Roaming in storerooms, exhibition hall, and Kings park (Brabazon, 2014).
• Rottnest Island a resort offshore and a great place for snorkelling spot.

Infrastructure and resources
• Perth turning to city of having oil and gas abundant organization.
• Western Australia is delivering majority of other resources to Perth cbd.
• Perth Hotel market will grow in upcoming 5 years with new hotel market.
• Tourism department developed map with new projects to improve various
areas in Perth.

• Water resources are arranged by tributaries and other natural resources.
• Gnangara is the important supply chain of water in Perth.
• The implementation of forest strategy to preserve resources for future as
well.
• Large companies started business in Perth in view of bright future scope.

Degree of focus for government and private sector investor
• Tourism council showed number of rooms developed in Perth.
• Development of Biodiversity conservation combining various other tourist
attraction point.
• Government becoming market focused by increasing jobs and tourism.
• Greater co-ordination between tourism companies and government.

Overseas education market
• Perth is a famous target for international students.
• Huge future opening in comparison to Asian market.
• Perth offers high quality, attractive and affordable education in
comparison to Asian market.
• International students offers tourism as well culture which become
significant for Perth market (Wilkins, 2011).

Market approach to tourism planning
• Finding and spotting visitors before they arrive through social media and
queries.
• Supporting regional visitor centres with a dashboard by adopting different
methodologies (Loagn, T., 2015).
• Connecting inquiries with concerned department immediately.

• Training and planning for negative travellers in current market scenario in
advance .
• Using social data to develop understanding of out-of-market travellers.
• Ways like Hootsuite’s can be adopted to get travellers opinion about
company’s services.
• Tourism can lead to economic growth if dealt correctly by government.

Availability of learning programs aimed at developing
skills in tourism and hospitality.
• Australian government office of learning is funding online business
simulations project.
• Workstar and McDonalds combine launched ‘Welcome to team’
programme.
• Marriot’s hotel web based games give chance to recognise potential
employee and impart training using Facebook.

References
Brabazon, T. (2014). Swan Valley sideways: economic development through
taste and tourism in Western Australia. In City Imaging: Regeneration,
Renewal and Decay (pp. 53-70). Springer Netherlands.
Wilkins, S. (2011). Who Benefits from Foreign Universities in the Arab Gulf
States?. Australian Universities' Review, 53(1), 73-83.
Loagn, T. (2015). Perth hailed ‘City of Light’ once again – and stunning aerial
images show why. Available at: http://
www.perthnow.com.au/news/western-australia/perth-hailed-city-of-ligh
t-once-again-and-stunning-aerial-images-show-why/news-story/239a8a
9c80b97ba2deb4c65afbad5339
.

Thank you
Your queries are welcomed