Healthcare Environment: PEST Analysis for FRANK Organization Expansion

This report presents a PEST (Political, Economic, Social, and Technological) analysis of FRANK, a free advisory service provider focused on drug and substance misuse. The report begins with an executive summary and introduction, outlining FRANK's mission to provide advice and support. It then delves into the PEST analysis, examining the impact of political regulations, economic conditions, social trends, and technological advancements on FRANK's operations and expansion viability. The report also covers corporate governance, mission and vision statements, and stakeholders of MIND, which is corporately governed by board of trustees. The report discusses the political environment, government regulations, and economic factors, including employment and currency fluctuations. It also assesses social factors like health trends and technological advancements impacting the healthcare sector and providing a detailed analysis of the external factors influencing the business, offering insights into the challenges and opportunities facing FRANK.

Healthcare
Environment

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
PEST analysis to explore the viability of the expansion........................................................1
Recommendation....................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Executive Summary
Health care environment sector is one of the major industry which render health and care
products and services to their country public. Th main aim of this project is to analyse PEST
analysis which help in identify leading factors that will occurs within an organisation. Pest
analysis stands for political, economical, social and technological which directly impact on
business growth and operations in effective manner. FRANK which is free advisory service
provider information and give advice to each person. They also concerned about drugs and other
substance misuse products. The organisation will manage their work for providing correct advise
to their people.

INTRODUCTION
Health care environment sector is one of the leading industry which provide health and
care products and services to the people. In current environment, health care industry facing
tough competition that will directly impact on organisation performance and create negative
influence of an individual. This is the simple and easy concept which can be understand by every
organisation. The report is based on FRANK which is free advisory service provider information
and give advice to each person. They also concerned about drugs and other substance misuse
products (Arnold and Boggs, 2015). The firm was established in 2003 by the Health department
and their Home office are highlighted the component of misuse among adults and teenagers
persons. organisation are currently situated in London city of UK. The main purpose of this
report is to describe the PEST analysis of business operations and its major functions. Also gives
suggestions regarding this analysis. The Pest analysis refer to the structure of factor of macro
environment i.e. social, economical, technological and political factors that us used for scanning
elements of strategic managements. This is a tools for strategic evaluation for identifying the
growth of market or decline, potential and leading of activities and business position. It is an
acronym for social, economic, political and technological elements which is utilised for
evaluating the factors which exists in outer environment in regard of business situation. This
majorly avail in setting the performance of business as well as measuring internal elements as
well as activities that can last longer. London Borough can be defined as 32 of all 33 districts of
local authority in administrative areas of Grater London. This is overbed by London council of
Borough.
PART A
1.1 Corporate governance of MIND
MIND is corporately governed by board of trustees and it is known as council of
management. They are made more than 16 people who are members of MIND and also networks
of local Minds. The council will take strategic overview of Minds activities and functions and
they gave major role to the trustees which check that an organisation is dealing with setting
required mission of the organisation.
1.2 Mission statement of MIND
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The mission statement of MIND is to that “ Give proper advice and support to empower
anyone who suffering from mental problem. We can do campaign for rising services, increasing
awareness and encourage perceptive”.
1.3 Vision statement of MIND
The main vision of MIND organisation is that “we can not give up until all the people are
free from mental health problem and provide them better respect and support”.
1.4 Stakeholders of MIND
Stakeholder is an individual or group whose interest are that non profit organisation
fulfils its mission in effectively. Any person who directly or indirectly affect from non profit
organisation. There are some stakeholders who invest capital in MIND organisation these are as
follows: Beneficiaries- All the parties and people who will use different types of products and
services developed, apportioned and allocated by the non profit organisation who are the
main customers. Donors and funding sources- An individual who will assist in funding the operations of
the non profit organisation they are known as donors and funding sources. Community- It is also seen that surrounding areas persons are fund in the non profit
organisation which help them in completing their desired mission and vision. Employees and Volunteers- A volunteers and employees are provides vital services for
smooth running of organisation activities and they are also an essential stakeholders of an
organisation. They can help in protecting from personal liabilities. Approx. 11 million
people and almost 7% of UK people are works for non profit organisation such as MIND.
 Government- Authorities are also play an important role of stakeholders within an
organisation. They will provide funds for betterment of country people because these
type of organisation works for giving healthy services to the poor and needy persons.
2.1 Organisational structure of MIND
There are various people who works for providing different services to the poor and
needy individuals and they will manage and control all functions in effective manner. The
organisational structure of MIND are as under:
Honorary Officers
Chair person Ryan Campbell
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Honorary Treasurer Ian Ruddock
Vice Chair Networks and Communities Lesley Dixon
Vice Chair External Relations John Binns
PART B
PEST analysis of MIND- It is that factor which directly and indirectly affect the external
factors of business operations and its functions in proper manner. MIND organisation will also
analyse the different factors which impact on organisation social, technological, political and
economical elements. Political environment- In Lewisham district, the government will made rules and
regulation for the organisation and it is must be followed by all the companies which are
situated in London Borough. It is necessary for the authorities is to make that laws and
norms which provide effective benefits to the country and help in increasing required
profitability and productivity for the nation as well as organisation. There are major
problem and issue of political stability which are face by country people. Economical environment- In Lewisham district, the economic growth are are increasing
day by day by using appropriate strategies and policies in proper manner. They are
mainly focus on unemployment policy which need to be maintained. The environment of
Lewisham are changing on regular basis and their inflation rate are directly affects the
consumer demand. Social cultural environment- The social environment assist in maintaining income
distribution channels which required to equal contribute among each people. For adopting
latest trends, there are automatically change in demographic situations and conditions in
effectively. Lewisham district also adopt changes as per consumer demand and need and
offer them best quality products and services. The environment is dynamic and diverse so
that it will change according to the coming of new and latest trend in the place.
 Technological environment- This environmental factors are directly affect on company
growth and success without making any errors and barriers. In Lewisham district, the rate
of technology will change as per the creative and innovative activities are conducted
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within an organisation. These technology factors are affects on changing scenario of
information technology and mobile technology of the corporation.
All the above factors are analyse the entire surrounding environment which directly or
indirectly affect on its organisation operations and its major functions in effective manner. These
will help in showing accurate environment condition and situation that increasing profitability
and productivity of the corporation. PEST analysis can be states as that factor which impact on
technological issues and create problems which relates to latest and new techniques and methods
that are used for enhancing business growth and development.
TASK 1
PEST analysis to explore the viability of the expansion
FRANK organisation will give advice for reducing the manufacturing of drugs and other
substance misused products because this will increasing the stress among young and teenager
people in badly manner. The organisation provide accurate information and data to the other firm
so that they can not much use of these drugs at the time of development of medicine. Mainly
drugs are used for making different types of medicines which help patient for surviving and other
painful treatment can not feel by them if doctors are give them injections. The organisation has
ignore various rules and regulations which are made to defend patients and also these substance
in good manner. Frank organisation will give advice by the use of different methods such as
Email, Text, Telephone helpline and Live chat service (online) with the several people (Chartier,
2014). For providing correct drugs and harmful substance to the firm then they need to do PEST
analysis for the understanding the entire environment of the business. PEST analysis are
discussed as follows:
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Political factor
 The government will made different
rules and laws for controlling the
manufacturing of drugs like misuse
items and also all companies must be
followed it.
 The main objective of the legal bodies
is to do provision of medicines and also
effectively used of patients availability
in proper manner.
 The government pressure will became
cause for the drug suppliers,
distributors and investors who worried
Economical factor
 The crisis of economic will increasing
day by day but these effects are still in
around. In all over the world, there are
various countries where economic
situations are not wholly recovered, and
on the other hand condition of
healthcare industry is quite bad in
manner.
 The economic situation is continuously
improving and rate of employment also
rising in these recession time period.
But recent currency fluctuations will
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Illustration 1: PEST Analysis, 2017
(Source: PEST Analysis, 2017)

about the increasing the pricing
pressure and drug manufacturer are
worried invested price.
 For this, legal bodies will make tough
rules and regulation which reduces the
harmful supply of dangerous drugs and
other substance products among
teenagers and young adults.
 FRANK organisation will help people
for removing these habit which cause
many disease to them such as stress,
depression, stomach pain and many
other.
change to be source of concern for the
drug provider sector.
 Economic situation of the country will
affect the improvement and indefinite
quantity of this sector.
 Medicine also made by the use of drugs
substances which given to the patient at
the time of operation.
 Different types of political and
economical factors are currently lead
pressure of losses to the health care
service provider companies.
Social factor
 Various social culture factors that
includes deficiency disease, fatness and
increasing of diabetes that are growing
mainly in the health care provider
industry.
 Social factors are directly impact on
human body by using much amount of
drugs. These problems are occurs in all
type of age group people who consume
drugs in the face of medicine.
 In the nation, there are different type of
individual who addicted with the major
drugs which having different reasons
behind that consumptions in society.
 There are many reason behind which
people was addicted to consume drugs
such as society culture, family
Technological factor
 Technology will help in developing
latest and updated methods and tools
which increasing profitability and
productivity to the firm in effective
manner.
 Basically, new technology aid
companies for reducing manufacturing
cost and also decrease expenditure cost.
 Information technology are used for
preparing harmful drugs which is
became necessary and also they will
carry out different types of
development and research work.
 In current time period, technology can
be improved which help in developing
new business and formed new therapy
systems and services which can gives
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background, friend circle and many
other factors.
 This is knowing to reduces the usage of
both legal and illegal drugs which are
given education among teenagers and
young adult people.
accurate information to the health care
products.
 There are various methods and
technologies which used for promoting
goods such as TV, radio, internet,
social media and many other
techniques.
Political factor- This is seen that government bodies are formed their drugs regulatory
authorities whose duty is to monitoring and implementing the required rules for the control of
drugs in the Lewisham district. They also operate export and import of several drugs and
medicines, manufacturing and export of drugs and sale them. Government also focus on the
political pressure on FRANK organisation and also they required to make them in that manner
which is safe for the use of various patients (Drummond and et. al., 2015). At that time, when
government start to take actions and formed various regulations so that they should provide all
information of coming pressure in the nation and in which situation they must be taken such type
of action for controlling the drugs and medicines. In past years, the FRANK which is health care
service provider organisation are face tough political situations. The drugs percentage are higher
among young and teenager adults so that cited firm will take necessary steps for reduces these
ration and leave that habit among them. In London, there are large number of people who
addicted for this drug habit and frank organisation give advice to them to leave that usage. In
long time, drug manufacturing companies are charge price as they like. Political pressure can be
treated as major challenge for the FRANK organisation. In Lewisham district, there are various
things which are change due to the increasing of political pressure. The main duty of government
is to take care of health of each country people which required medical treatment, modern
technology for leave that habit and many other methods used by them (Duckett and Willcox,
2015). Political factors are help in maintaining government rules and regulations which are made
by Lewisham.
Economical factor- FRANK organisation also provide advices and suggestion to leave
the use of drug and harmful substances which create hazardous impact on human health in badly
manner. (Hunter and et. al., 2017). If the economic crisis in the country will occur then they
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spending amount which is invested on health care is increased. The economic situation in all
over the world are not good in any manner and also they mainly face economic recession which
occurs at long time period. Country taken help with other nation because their economic rate is
strong and by this they easily manage their business. Also they will face difficult situations
regarding economic effectively. But drug amount is less and rest is medicine which reduces the
pain that feel at the time of operation. Currently, country mainly focus on funding in small and
less necessary projects but still they are concentrate on large and required projects to secure their
money and hold economic growth rate in the nation. Economical situation is better than before
which is creating powerful internal environment in Lewisham district.
Social factor- Hygienic condition are affecting such type of diseases which become
hazardous. Currently social factors will gives opportunities and threats to these healthcare
service provider organisation. Teenagers and young people are attracts towards these type of
dangerous items easily. The report of World Health Organisation proved that drug addiction
among teenagers and young adults are increasing day by day in few countries. In every year
4000 students are capture in the habit of drug in Lewisham district. This problem and issue is
becoming higher among young and teenagers children mainly in the age of 18-20 year. Frank
organisation will also focus on measuring population who have addicted of drugs on the regular
basis. The health care centres are give drugs to their patients which help them person to not feel
of pain at the time of operation. Social networking sites and social media are also post many ads
for the reduction in the consumption of drugs to the country people. Use more advanced
technology in regard of business and other functional areas which is better.
Technological factor- This is that factor which provide different opportunities to the
FRANK organisation which is concerned about drugs and substances misuse of other products. It
will remaining the sources of this firm in proper manner. If social media and social networking
has been given increasing in various new profitable opportunities to the Health care sector.
Currently, social media has play an essential role in the health care industry (Shortliffe and
Cimino, 2013). Technology assist in connecting and interacting with customers in easy and
simple way. This will provide an opportunities to FRANK organisation to direct advertisement to
their potential customers in proper manner. This factor will help in making new and latest
technology that can increasing the organisation growth in Lewisham country. Social condition is
good and it is required to control unemployment level for increasing per person living.
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Recommendation
From the above mentioned report it can be concluded that FRANK is the national drug
service provider information and advice to concerned about drugs and substance misuses
products among teenagers and young adults. There are different methods by which they they
provide information to their customers such as live chat service, telephone, text and Email
sources. They mainly addressed the substance misuse of drugs amongst students and also adults.
Frank firm will given information by the use of counselling methods and treatment in different
manner. A telephonic number are works for 24 hours and customers services team pick call at
any time. In the PEST analysis, there are various factors such as political, economical, social and
technological which described the impact of external environment on organisation operations
and functions. The organisation provide accurate information and data to the other firm so that
they can not much use of these drugs at the time of production of medicine. All these PEST
analysis will help in improving external and internal environment elements which affect on
business operation and major functions. Political factor assist in analysing the government made
rules and regulation which must be followed by organisation for the betterment of customers.
This will show the laws and norms that will made by legal bodies on drugs giving companies
who supply medicines in which large amount of drugs are involved.
Secondly economical factors should be improved with assist in measuring correct gross
domestic products and interest rate (Health-care Environment. 2017). For this, FRANK
organisation provide advices and suggestion to leave the use of drug and harmful substances
which create hazardous impact on human health in badly manner. The economic situation is
continuously improving and rate of employment also rising in these recession time period. This
will help in improving required economic growth rate and manage all functions in better manner.
With the use of pest analysis, it is important for the organisation is to deal with different type of
people for leaving their dangerous habits. Also they adopt several methods and techniques for
improving social trends in better way. There are many reason behind which people was addicted
to consume drugs such as society culture, family background, friend circle and many other
factors. In the nation, there are different type of individual who addicted with the major drugs
which having different reasons behind that consumptions. Lastly technological factors, deal with
various types of tools and technologies which assist in developing effective techniques which
help in measuring drugs percentage and ration of the people. This will improving by the help of
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adopting latest technology products and services and post ads on different sites which inspire
person for leaving drugs habit. Currently, social media has play necessary role in the health care
industry.
CONCLUSION
As per the above mentioned report it can be concluded that Health care environment
sector is one of the leading industry which provide health and care products and services to the
people. In current environment, health care industry facing tough competition that will directly
impact on organisation performance and create negative influence of an individual. Frank
organisation will give advice by the use of different methods such as Email, Text, Telephone
helpline and Live chat service (online) with the several people. For providing correct drugs and
harmful substance to the firm then they need to do PEST analysis for the understanding the entire
environment of the business.
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REFERENCES
Books and journals
Arnold, E. C. and Boggs, K. U., 2015. Interpersonal Relationships-E-Book: Professional
Communication Skills for Nurses. Elsevier Health Sciences.
Chartier, Y. ed., 2014. Safe management of wastes from health-care activities. World Health
Organization.
Drummond, M. F. and et. al., 2015. Methods for the economic evaluation of health care
programmes. Oxford university press.
Duckett, S. and Willcox, S., 2015. The Australian health care system (No. Ed. 5). Oxford
University Press.
Hunter, C. L. and et. al., 2017. Integrated behavioral health in primary care: Step-by-step
guidance for assessment and intervention. American Psychological Association.
Lustig, T. A., 2012. The role of telehealth in an evolving health care environment: workshop
summary. National Academies Press.
Nigam, A. and Ocasio, W., 2010. Event attention, environmental sensemaking, and change in
institutional logics: An inductive analysis of the effects of public attention to Clinton's
health care reform initiative. Organization Science. 21(4). pp.823-841.
Shortliffe, E. H. and Cimino, J. J. eds., 2013. Biomedical informatics: computer applications in
health care and biomedicine. Springer Science & Business Media.
Swayne, L. E., Duncan, W. J. and Ginter, P. M., 2012. Strategic management of health care
organizations. John Wiley & Sons.
Weber, D. J. and et. al., 2010. Role of hospital surfaces in the transmission of emerging health
care-associated pathogens: norovirus, Clostridium difficile, and Acinetobacter
species. American journal of infection control. 38(5). pp.S25-S33.
Online
Health-care Environment. 2017. [Online]. Available through:
<http://www.mentorhealth.com/control/health-care-environment>.
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