External Environment Analysis: Tower of London PEST Report

This report presents a PEST analysis of the Tower of London, a prominent tourist attraction in London. It examines the political factors, including government policies, public expenditure cuts, and the impact of terrorism on the tourism industry. The economic factors, such as visitor spending, interest rates, and currency fluctuations, are also analyzed, along with their effects on the Tower's operations. Social factors, including family structures, leisure patterns, and cultural aspects, are discussed in relation to the Tower's visitor demographics. Furthermore, the report evaluates the technological factors, focusing on the impact of website design, online ticketing, and ICT advancements on the Tower's appeal and revenue generation. The report concludes with recommendations for enhancing the Tower's profitability and attractiveness, suggesting improvements in exhibition themes, government support, and visitor experiences.

Tower of
London PEST analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
PEST Analyse..................................................................................................................................1
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
There are various factors affecting the operations and performance of an organization or
company. The present report is in context to London Tower located within the heart of London
and is near to city's transport infrastructure. The London Tower competes with tower of bridge as
their structure are very similar. The report will analyse various external factors affecting
activities and performance of the cited organization. In order to identify the impact of various
external factors PEST analysis tool will be applied in the report. Each and every external factor
or element will briefly analyse in order to understand potential impact of the same on London'
Tower Bridge.
PEST Analyse
The London Tower is a leading tourist organisation which is operating with well
structured plan and methods in order to achieve its goals or objectives. In PEST analyses is
focus on different factor which is help to find out some new facts about Tower of London is a
900-year-old castle and fort in central London that is noteworthy for lodging the crown jewels
and for retention many famous and infamous captive. Tower. Social culture of the people attract
them to coming to visit this place. London is one of the beautiful city of the UK and which has
assets like Tower of London, so they have opportunity to gathering ample amount of revenue by
visitors of the tower is industry.In this pestle analyses is to be focus on different factor must be
follows are as follows :-
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 Political factor :- In the political factor may be affect the Tower of London to be operate
the individual government and city of the London bridge. In information it seems
improbable that these will contact harmful on the attraction in the contiguous future given
its high chart and historic position. Cuts in the public eye outgo may lead to high
incoming cost and less body spouting the exposition (Izzo, 2018). In the political factor
may be focus on different factor, which is responsible for external or government parties
may to take new decision. On the other hand, authorities recent determination to cut
financial support to Stay United Kingdom by 19% has big consequences for all Greater
London Attractive force most generally the littler attractive force such as Tower Bridge
Exhibition who relay to a great extent on its employment. Flight and bed revenue
enhancement could deter visitant away from the city. There are some changes in tax rate
will be cover for long period and investing only those factor, which is help to increase the
number of customer in market place. Some condition will be occurrence Act of terrorism
scourge menace the total London tourism industry. In political factor UK touristy
commercial enterprise when compared to other holidaymaker fate across Europe. If the
UK cut down taxes on suit and famous tourist fate, it could consequence in a net income
of £3.6 billion over the adjacent 20 years (Izzo, 2017). Other turn up that have an afloat
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Illustration 1: PEST Analysis
(Source: Understanding Pest Analysis, 2015)

rate VAT in the United Kingdom exclude delight parks, museums, theatres, entertainment
and film and the UK also ailment full rate VAT on eating house meals which in EU
administrative district averages up to 9.8%., while the mean rate of VAT on fitting in
Europe is 12.3% as per applied mathematics of Tourist Alliance 2016. In addition, lot of
fresh regulation and adjust by the UKBA because of which galore holidaymaker face
difficulty in deed their visas even after gainful a hefty sum of money in sanction fees. A
short word visa to the UK reimbursement £68 which is £26 much than that of a Schengen
Visa (£53) that spring access to 25 counties and this is why 40% more visitant from India
travel to the UK via France. There is policy making factor is help to managed the overall
development of tour and travelling. On the other side, UK Authorities accrued APD of up
to 65% and applied mathematics from Tourist Confederation study in 2014 shows that
APD has increase to 650% for rider travelling in economic system class and 750% for
those travelling in concern class in the past 6 years that approval approx. £3.2 billion time
period in revenue to the System of rules.
 Economic factor :- In economic factor is which the disbursement of holidaymaker can be
impressed. These factors have a great impact on operations and performance of every
organisation or business. It considers rising prices in the state, employ/unemployment
applied mathematics, Dealing rates, GROSS DOMESTIC PRODUCT etc. All such kind
of factor are too responsible for tour and travelling sector and give direct impact on
Tower of London. On the other side, affect Tower Bridge Presentation are economical
and social factors (Fischer, 2017). London is sensed to be a big-ticket place to meeting,
so the demonstration will need to supply healthier value for monetary system. This is
manageable as at presently utilize only one 3rd of acquirable infinite. It will demand to
see joint publicity with other attractive force. In addition, change in the interest rate or
house of fluctuation is give negative impact on available income pregnant leisure human
action are frequently put on hold, transaction rates and the bear down pound against the
dollar bill has seen a littler pass per individual from the of import North American
country marketplace. In economic factor is to be focus on stricken a lot of enterprise and
tourist business was one of those. Citizenry living in the UK preferable to spend their
holiday interior and the definite quantity of tourer from overseas also shown a diminution
(Chisholm, 2017). The Euro-monitor Planetary Human body that were canned in 2017
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display that there was an approx. 17% decline of people motion overseas from the UK.
The rising prices rate of the United Kingdom, which was past canned in November 2016,
was 3.70%.
 Social factor :- In Social factor is to be focus on Tower of London and improve the
number of customer in market place. In addition, Tower Bridge Collection relies
intemperately on household groups, so a diminution in conventional family set ups will
necessitate Tower Bridge to re-think its social unit tickets monetary value. Over the
recent time of life are has been an alteration in leisure patterns with group now preferring
city interruption and long time period. Terrorist attacks also cause displace in the market
with people sounding for safer designate (Tang, 2017). This is some kind of business is
give the direct impact of external factor. In the same way, various life-style which can be
advantageous to both the political party as there is an area for change of state in the
sphere of store, health and instruction, sports, content, heritage etc., as London is primary
hub of grouping for crosswise the world. It is more beneficial that focus on each and
every factor for improve the current market needs. In addition, Holidaymaker from other
administrative district may not knowing much about the content and custom of the state
they are visiting that may prove to be a difficulty at time period (Pierce, 2018). In this
context, time's group of the United Kingdom and the holidaymaker are afraid about their
condition and when travel to the UK the riots of 2011 served as a subtraction for the
commercial enterprise industry at that time. In this way, life-style which can be
advantageous to both the political party as there is a room for betterment in the plane
figure of structure, health and instruction, sports, cognitive content, practice etc., as
capital of the United Kingdom is main portion of group for crosswise the terrestrial
planet.
 Technology :- In technological factor is one of the most important factor, which is help to
improve the number of customer in UK market. In addition, Tower Bridge Display will
have to reappraisal its actual website, as presently ticket acquire are too complex. This is
to be solve any such kind of activity, holidaymaker tendency is now simplex to prayer
and more easy reachable through internet site such as Visit Britain. Tower Bridge static
has old and new practical application some original hydraulic machinery is still remained
as presentation in the engine room present they use electro-hydraulic driving force that
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open the structure up (Guerra, 2018). One of the most important part is indefinite quantity
more and more customer and increase the market value. On the other hand,
telecommunication hotspots in the United Kingdom were admittance by roughly 5.9
million United States of America and 87 per cent of manage had net approach. The local
international organization and outcome employment, the Tower Bridge charitable
material possession, all traveller, the media, external trade unions and worker are also key
neutral. This is help to improve the current market performance and increase productivity
and profit in help to manage such kind of activity (Guerra, 2018). Moreover, new
technology is help to improve the online and offline traffic of customer in market place.
Analysis of PESTLE of Tower of London:
Tower of London is a 900- year old and fort in central London that is noteworthy for
loading the crown jewels and for retention many famous and infamous captive. Tower of London
is operating by the Government of the UK which has informed that the cutting down of public
expenditure may lead to hire admission prices and less staff running the exhibition of the tower.
The political factors affecting the visitors of the towers who arriving in the tower increase of
deter visitors away from the city, terrorism threaten the entire London tourism industry. Apart
from it, some technological factors also making impact upon its popularity and attractiveness in
the city (Goodier, Austin, Soetanto and Dainty, 2010). Most of its visitors are coming in the city
by reviewing about the tower on internet. Advancements in ICT have meant that statistical data
on tourist trends is not simpler to collect and more easily accessible through website such a visit
British. The country is providing services to exhibition of heritages and its attractiveness of
tower upon the country. Apart from it, some essential economic factors are perceiving to be an
expensive place to visit. From the analysis, it has examined that, this is most attractive and
popular place of London city and by tourist, it generated high amount of revenue so
economically it assists the government of the country to gaining contribution in economic
growth of the nation. Beside from it, social factors are also affecting the tower bridge exhibition
relies heavily family groups and traditional families are coming in the city to visit the Tower.
Social culture of the people attract them to coming to visit this place. London is one of the
beautiful city of the UK and which has assets like Tower of London, so they have opportunity to
gathering ample amount of revenue by visitors of the tower is industry.
Recommendation:
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 It has examined that, Tower of London can improvement in profitability generation by
using various types of attractiveness in exhibition of the tower in city. It is a heritage
place of the nation, so it must be highlighted by the country's government on website of
the country. It needs to development some attractive theme park, museums, theaters
nearby tower, so visitors of the tower can enjoy other entertainment things of the business
(Kremer and Symmons, 2015.).
 Beside from it, the country government can development of tower by decorating it with
heritage things and sculptures that can attract its visitors more to come to explore the
place and knowing about history behind the tower. The Tower has high rate of visitors
which is gathering high rate of revenue for the country.
 The government of the UK need to raise up its ticket rate of each people and also provide
more attractive entertainment facilities within the tower in case of increment in revenue
generation from the tower.
 The government can provide historical pictures of the tower upon the tower experiences,
which attract people more to visit this place.
 The improving prices rate of the United Kingdom, which was past transcribed in
November 2018, was 3.70%.
CONCLUSION
The above report concluded that there are various factors affecting London tower bridge,
UK. Tower Bridge Collection relies intemperately on household groups, so a statement in
conventional family set ups will involve. These factors are effectively identified by applying
PESTLE analysis tool. The report described different elements such as Political, Economical,
Social and Technological factors that have a great impact on the business activities and
performance. The report also described potential impact of each and every factor mentioned on
London Tower Bridge. As per the above report some changes in tax rate will be cover for long
period and investment only those factor, which is help to increase the number of customer in
market place. Some condition will be occurrence Act of terrorism scourge menace the total
London tourism industry. Form the above report is focus on presently ticket acquire are too
complex. This is to be solve any such kind of activity, holidaymaker tendency is now simplex to
prayer and more easy reachable through internet site such as Visit Britain.
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REFERENCES
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decemlineata. bioRxiv, p.156612.
Fischer, C.J., 2017. Unequal Implementation: The Impact of Government Anti-Plague Policies
on the London Poor in 1665.
Chisholm, E 2017. Using Twitter to Explore (un) Healthy Housing: Learning from the#
Characterbuildings Campaign in New Zealand. International journal of environmental
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Tang, G 2017. Livestock Animal Displacement on Rural Tourism Destinations: Placing
Livestock's “Pest” Role in the Background. Sustainability, 9(8), p.1307.
Pierce, B 2018. Utilization of Concrete Services in Child Welfare: A Mixed Method Analysis of
a Title IV-E Waiver Demonstration Program. Journal of Public Child Welfare, 12(2),
pp.153-169.
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Griffiths, C., 2017. Regulatory Management of the Setting of Historic Assets: Lower Leighton
Mega-dairy–A Case Study from Wales. The Historic Environment: Policy &
Practice, 8(1), pp.48-63.
Guerra, J.P 2018. Thermodynamic and Environmental Analysis of Scaling up Cogeneration
Units Driven by Sugarcane Biomass to Enhance Power Exports. Energies, 11(1), p.73.
Holmes, M., 2018. Beyond food: Placing animals in the framework of social change in post-
Roman England. Archaeological Journal, 175(1), pp.184-213.\
Milshina, Y 2017. Potentials of collaborative foresight for SMEs. Technology Analysis &
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Marmo, F 2018. Thrust network analysis of masonry helical staircases. International Journal of
Architectural Heritage, pp.1-21.
Goodier, C., Austin, S., Soetanto, R. and Dainty, A., 2010. Causal mapping and scenario
building with multiple organisations. Futures. 42. 3. pp. 219-229.
Kremer, P. D. and Symmons, M. A., 2015. Mass timber construction as an alternative to concrete
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Online
Understanding Pest Analysis, 2015. [ONLINE]. Available
through:<http://pestleanalysis.com/pest-analysis>
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