Marks & Spencer: External Environment PESTEL Analysis Report
VerifiedAdded on 2023/01/05
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Report
AI Summary
This report presents a PESTEL analysis of Marks & Spencer, examining the external environment affecting the company's operations. The introduction defines the global business environment and emphasizes its importance for strategic planning. The main body delves into the six factors of the PESTEL framework: political, economic, social, technological, environmental, and legal. Each factor is analyzed, identifying both opportunities and threats for Marks & Spencer. For instance, the political factors include free trade opportunities and pricing norm threats, while economic factors consider exchange rate stability and inflation. The social factors address consumer desires, and technological factors explore online shopping and technology diffusion. Environmental factors consider waste management, and legal factors cover taxation and employment standards. The conclusion summarizes the significance of external environment analysis for informed decision-making. The report references several academic sources to support its analysis.
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