Business and Business Environment: PESTEL Analysis of River Island

Desklib provides past papers and solved assignments for students. This presentation analyzes River Island's business environment using PESTEL.

Business and Business
Environment
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Table of content
• Introduction
• Macro business
environment
• PESTEL analysis
• Positive impact of macro
environment on business
• Negative impacts of macro
environment in business
• Conclusion
• Reference

Introduction
• The business environment of the company could be
divided into two parts; internal and external environment.
The external environment of the company could not be
controlled by the actions and policies of the company.
Here, the PESTEL analysis is used to examining the
factors involved in the external environmental of the
company. The current presentation also explains the
PESTEL analysis of River Island and also its positive
and negative impacts on the company.

Macro business environment
• Includes the factors of external environment
• Could not be controlled by the company
• Very important for the company to follow (Branscomb
and Auerswald, 2012)

PESTEL analysis

Political factors
• Includes the rules of
government towards the textile
industry (Council, 2013)
• For example: taxation policy etc.

Economical factors
• Includes the economical
factors like exchange
rate, employment rate,
recession etc.

Social factors
• Includes attitude and taste
of the customers present
into the market
• The cultural issues and
rituals followed by the
customers also examined
here

Technological factors
• Includes the technological
factors and new and
latest technologies being
used in textile market
• Such as online availability
of clothing range

Environmental factors
• Includes the
environmental concerns
like no emission of
carbon etc

Legal factors
• Includes the legal issues
like laws and legislation
such as child labour,
health and safety law etc.

Positive impact of macro environment on
business
• New areas could be identified to expand the business
• The competitors policies and actions also could be
identified
• Change in the trend of market also could be anticipated.