This case study provides a PESTEL and SWOT analysis of Radisson Blu and Anvil Inn in the hospitality industry. The PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors impacting both hotel chains, highlighting the global reach of Radisson Blu versus the local focus of Anvil Inn. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for each company, focusing on brand image, cost-effectiveness, expansion plans, and technological adoption. The analysis also discusses the supply and demand dynamics for both hotels, emphasizing the importance of adapting to market trends such as the use of robots and sustainability practices. The study concludes by underscoring the need for hospitality companies to embrace current and future trends to maintain competitiveness and improve service quality, with references to relevant academic sources.
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