Marketing Fundamentals Report: PESTL, SWOT, and STP in the Market

This report, prepared for a Marketing Fundamentals course, delves into key marketing concepts and frameworks. It begins with an analysis of the PESTL framework, examining how political, economic, social, technological, and legal factors influence the launch of new products and services, using Telstra's 5G technology introduction in Australia as a case study. The report then explores SWOT analysis, illustrating how strengths, weaknesses, opportunities, and threats impact a brand's strategic planning, with Nike as an example. The discussion further extends to the STP (segmentation, targeting, and positioning) model, demonstrating how it can capitalize on market trends, particularly in customization and sustainability, using Stuart Weitzman as a case study. Finally, the report considers how internal and external factors influence the success and failure of brands, using Apple (human resources) and Starbucks (social and economic factors) in Australia as examples. The analysis highlights the importance of adapting to both internal and external environments to gain a competitive advantage and avoid market failure. The report concludes by emphasizing the significance of these frameworks in developing effective marketing strategies.