Comprehensive Report: PESTLE Analysis of Amazon UK Business

This report conducts a PESTLE analysis of Amazon UK, examining the external factors influencing its business operations. The analysis covers political factors, such as trade protectionism and its impact on Amazon's operations, and economic factors that affect profitability and sales. Social factors, including consumer behavior and online shopping trends, are also considered. The report further explores technological advancements, such as online platforms and customer service, and their role in Amazon's success. Legal aspects, including compliance with UK regulations and tax payments, are also discussed. Finally, the report addresses environmental concerns related to emissions and sustainability. The conclusion highlights the potential for continued growth in the UK market due to favorable economic and technological conditions. This PESTLE analysis provides a comprehensive overview of the external forces shaping Amazon's business strategy and future prospects.

INTRODUCTION
There are some external factors of business environment which affect the profitability of the company so it is important for
organizations to analyse those factors to take competitive advantages .
Ths report will cover PESTLE analysis of Amazon United Kingdom and it will expllain every factor properly.
Business Strategy Pestle Amazon
INTRODUCTION
There are some external factors of business environment which affect the profitability of
the company so it is important for organizations to analyse those factors to take competitive
advantages.
This report will cover PESTLE analysis of Amazon United Kingdom and it will explain
every factor properly.
PESTLE analysis of Amazon UK
Political factors
Trade protectionism in Us from their president Donald trump administration currently
threatens the existence of the foreign firms in the country, while Amazon company is American
company who also operate their business in UK (Düerkop and Huth., 2017). A considerable amount
of products comes from the overseas, and thus these operations may be tariffs to imports.
Economic factors
Economic factors always play important role on the market and
marketing conditions of the Amazon company. When economic condition of the
UK is better than it result on their profit and sales increase. E retail sectors are
growing positively and better economic conditions are also going to add to the
existing competition in the market. All those factors indicate that in the comping
years Amazon can increase their growth more and show their presence in the UK
market.
Social factors
Cultural and social trends are the main reason behind the growth of this company.
Almost every person is using smartphones and usages for this technology also boost the online sales.
Customers demographics are also going to affect the e- retailer’s sectors positively. Many people
like to do shopping from the online sates. People demand for the best products which are available in
the less price rage. This give benefits to the amazon UK
Technological factor
Amazon is using online technology to provide product to the
customers. People can go to their online website and order their product. They
provide home delivery and save their time and people get their product without
going any online shops (Gupta, Gupta and Gupta., 2019). Their customer services
are better as compare to the other online sites, and they give their best to solve
quire of the people.
Legal factors
They are following all the legal rules of the UK government, and they are having legal
rights to do business in this country. They also used to pay their taxes to the UK government.
CONCLUSION
As per the report has been analyse factors which affect on the Amazon company’s
profitability. This report has been concluded factors such as political factors, economic factors,
social, technological, legal and environmental factors.
Environmental factors
With the increasing pressure from the government being placed on
large organizations to reduce organizational emissions, The equations can be
asked as to how this company can comply to regulations about the levels of
emissions , given that a large part of their business relies on the logistics and
delivering products on the same day basis. Until the 2016 this company had
never provided their sustainability report publicly, this is leading to questions
about the environmental impact that the company’s extensive global operations
place on the wider environment.