Report on PESTLE Analysis for David Jones Body Wash Marketing

This report presents a PESTLE analysis of the David Jones body wash, examining the influence of political, economic, social, technological, legal, and environmental factors on its marketing and sales. The analysis begins by considering political stability and its impact on sales, along with the influence of tax and trade regulations. Economic factors such as interest rates and economic growth are shown to affect consumer buying power. Social factors like brand loyalty and the demand for ethical products also play a role. The report further discusses the impact of technology on cost structures, product offerings, and the importance of online presence through social media and websites. Legal considerations include discrimination, data protection, and consumer protection laws. Finally, environmental factors, such as recycling and climate change, are evaluated in terms of their influence on the product's marketing and consumer behavior. The report uses references to support the analysis.

Marketing Management
Name of the Student
4/10/2020

PESTLE Analysis
Elements Implication
Political Factor  Product safety is a hot topic in
Australia. Political stability in
Australia positively influences the
David Jones body wash (David Jones,
2019).
 The friendly-political factor of
Australia enhanced the sales of this
product.
 The organisation can influence by tax
policy, trade regulations of Australia
and environmental regulations.
 Political affiliates can impact on the
customer base.
Economic Factor  Economic factor affects the buying
power of the consumers (Ho, 2014).
 Rate of interest and economic growth
of Australia helps to increase the sales
volume of David Jones body wash.
 Unemployment rate
 Education level in the economy
Social Factor  Brand loyalty of this company is high
which help the company to increase
sales (David Jones, 2019).
 The demand for healthy and ethically
products is high which influence the
business of David Jones body was
(Perera, 2017).
 In Australia, the demand for skincare
products is high so that the sales of
this product are increasing in
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Australia.
 Hierarchy, class structure and power
structure in the society.
Technological Factor  The technological factor has impacted
the sales of the David Jones body
wash.
 Technology impacted on the cost
structure of the company and also
impacted on the product offering
(Perera, 2017).
 Technological advancement also
affects the value chain structure of the
product.
 Increasing utilisation of social media,
mobile forms and retailing websites
help to enhance the sales of the
product (David Jones, 2019).
Legal Factor  In Australia, the sales of this product
can be affected by various legal
factors such as discrimination law
 Data protection law
 Anti-trust law
 Health and safety law, consumer
protection, copyright, employment
law etc (David Jones, 2019).
Environmental Factor  Environment standards can impact on
the profitability of the organisation
(David Jones, 2019).
 The David Jones body wash company
in Australia can influence by
recycling law, climate change etc.
 Weather, attitude towards support for
renewable energy etc. impacted the
company (Ho, 2014)
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 Attitude towards ecological skincare
products
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References
David Jones, 2019. David Jones. [Online] Available at:
https://www.davidjones.com/beauty/bath-and-body/bath-and-shower [Accessed 10 April
2020].
Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European
academic research, 2(5), pp.6478-92.
Perera, R., 2017. The PESTLE analysis. London: Nerdynaut.
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