Report on PESTLE Analysis, Trends & External Factors in Hospitality

This report provides a comprehensive analysis of the hospitality industry, focusing on the PESTLE factors that influence its operations and external elements affecting its development. It discusses various implications of current and potential trends with examples, evaluating the external factors that significantly impact the industry. The report includes a SWOT analysis to assess the strengths, weaknesses, opportunities, and threats faced by organizations in the hospitality sector, emphasizing the importance of strategic decision-making and resource utilization. Current trends such as sustainability, energy conservation, and catering to health-conscious customers are highlighted, along with the development of contactless payment options. The report concludes by underscoring the need for businesses like Stafford to adapt to market trends and prioritize customer satisfaction, acknowledging the influence of factors beyond their control and the importance of governmental policies.

Contemporary
hospitality and industry

INTRODUCTION
This report will illustrate PESTLE factors influencing the operations and external element
affecting its development.
Various implications of current and potential trend is also discussed with the help of example and
evaluation of external factors affecting the hospitality industry.

FACTORS AFFECTING
Many factors affect the success and growth of the hospitality industry and starting from
government sector to the competitors in the market affects the industry.
It promotes socio culture as people will exchange different religious backgrounds which will put
pressure to travel and hotels will provide offers so that tourists can stay longer.

EXTERNAL FACTORS
Various external factors affects the industry and constitutes those circumstances which an
organization cannot control or beyond the control and affects the overall working of the
company.
These factors make impossible hinders the working of the organization to achieve the objectives
of the company.

SWOT ANALYSIS
SWOT analysis is a structure to evaluate the strength, weakness, opportunities and threats of the
organization which helps them to take proper decisions and allows the company to utilize the
resources wisely.
Strengths are the tangible advantages of the hotel and includes the hotel reputation in the industry
and weakness are the demerits of the organization that includes poor facilities, lack of technology
etc.

TRENDS
The current trends prevailing in the market are Stafford is now focusing on the sustainability and
focusing on the saving the energy by using smart light bulbs and also focusing on making plastic
free environment.
The hotel is providing the facility like gluten free food and low fat food keeping in mind the
health of the customers.

DEVELOPMENT OF PRODUCTS
AND SERVICES
Many of the hospitality trends are concerned with contactless payment as it saves time of the customers and due
to the pandemic the demand for contactless payment has increased.
The government should declare its policies publicly about the economic issues which affects the employees and
customers as well.

CONCLUSION
From the above report it can be concluded that there are various factors which affects the
working of the organization and affects its operations which are beyond the control of the
company.
Stafford should lay emphasis on the recent market trends and also focus on the customer
satisfaction as well.

REFERENCES
Books and journals
Parra-López et.al, 2017. Strengthening the development of the short-rotation plantations
bioenergy sector: Policy insights from six European countries. Renewable energy, 114, pp.781-
793.