Analyzing Japan's International Market: A PESTLE Perspective

This report provides a PESTLE analysis of the Japanese market for international marketing, focusing specifically on legal factors affecting businesses. It highlights the favorable legal environment in Japan, which supports market expansion, especially for the food and beverage industry. The analysis references Japan's Trademark Law of 1997 and the Unfair Competition Prevention Law, emphasizing the protection offered against unwanted competition. The report also discusses advertising regulations under the Act of Unjustifiable Premiums and Misleading Representation (AUPMR) and other relevant laws, which provide a framework for ethical marketing practices. A graph illustrates the growth of the food and beverage market in Japan, underscoring the potential for international businesses. The report concludes that Japan's legal system, including company and advertising laws, offers effective benefits for firms looking to establish and grow their presence in the Japanese market.

International marketing – PESTLE analysis of Japan
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Table of Contents
Legal Factor.................................................................................................................................................2
References...................................................................................................................................................4
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Legal Factor
Business in Japan is one of the best ways to expand the market on the global sector. The legal
system in Japan is quite different as compared to western countries. The advertising, as well as
the competition law in Japan, is getting developed for the firm (Khang, Han, Shin, Jung, and
Kim). It can be seen that the Trademark Law of Japan 1997 is essential to provide suitable
protection for the trademark of the company. The country also provides Unfair Competition
Prevention law that is being enforced by METI which is useful for the protection of level of
unwanted competition within the Japanese market. This is one of the greatest opportunity for the
food and beverage business to expand the trade within the international market of Japan.
In Japan legal system, the business opportunity is provided to each and every one. There is no
such legal function for the discrimination of foreign business. The code of civil procedure is the
company law of Japan that allow the business to develop their market in the country. It can be
seen that in the country the advertising activity of the firm is regulated under the Act of
Unjustifiable Premiums and Misleading Representation that is AUPMR (Sipp, Caulfield, Kaye,
Barfoot, Blackburn, Chan, Luca). It is also based on the Act on Specified Commercial
Transactions, Outdoor Advertisement Act and so on. The country also has the current law where
the new advertisement process with the help of internet is being provided. It clearly shows the
opportunity of suitable advertisement for the food and beverage business in Japan.
There is a various law that is applied to the various products in Japan for performing the business
and also to perform marketing. It can be seen that the most effective law for the food and
beverage company is food sanitation law then the consumer product safety law (Liu, Eng, and
Takeda). These are very much required within the country to perform marketing of the product
within the international market. It can be seen that the international organization for performing
business in Japan need to deal with various local legal issues like the various business law as
well as the marketing and the advertisement law. The organic food sale within the country is
gaining positive impact over the years due to their law on quality of food and other products.
2010 2012 2014 2016 2018
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Food and bevewrage marketing and sales
Food and bevewrage marketing and sales
Graph: Food and beverage sales in Japan over the years
{Source: created by the Author (me)}
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The graph clearly shows that the business of food and beverage have the ability to develop
within the market of Japan and they can effectively provide suitable business. The legal
environment of the country provides effective growth to the firm and this could be seen from the
graph of growing business within the market. The legal system of the country with their effective
company law allows the business to develop their market and to provide effective marketing
concept to the firm (Japan - Trade Promotion And Advertising, Export.Gov). The advertisement
law also helps the organization to maintain their trade and their promotion in Japan. It can be
seen that the legal procedure of the country provides effective benefits for the firm.
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References
"Japan - Trade Promotion And Advertising | Export.Gov". 2017. Export.Gov. Accessed June 22,
2018. .
Khang, Hyoungkoo, Sangpil Han, Sumin Shin, A-Reum Jung, and Mi-Jeong Kim. "A
retrospective on the state of international advertising research in advertising, communication,
and marketing journals: 1963–2014." International Journal of Advertising 35, no. 3 (2016): 540-
568.
Liu, Gordon, Teck‐Yong Eng, and Sachiko Takeda. "An investigation of marketing capabilities
and social enterprise performance in the UK and Japan." Entrepreneurship Theory and
Practice 39, no. 2 (2015): 267-298.
Sipp, Douglas, Timothy Caulfield, Jane Kaye, Jan Barfoot, Clare Blackburn, Sarah Chan,
Michele De Luca. "Marketing of unproven stem cell-based interventions: A call to action."
Science translational medicine 9, no. 397 (2017): eaag0426.
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