Global Business Environment: Pestle Analysis of Mark & Spencer

This report examines the global business environment, focusing on the application of a Pestle analysis to Mark & Spencer. The introduction defines the global business environment, highlighting its multifaceted nature and impact on multinational enterprises, emphasizing the role of innovation, competition, and external/internal factors. The core of the report is the Pestle analysis, which dissects political, economic, social, technological, legal, and environmental factors relevant to Mark & Spencer. The political section discusses the company's advantages within the EU and trade agreements. The economic factors consider pricing strategies. Social factors cover new product design, while technological advancements are highlighted by M&S's digital transformation. The legal section mentions training programs, and the environmental section discusses green policies. The conclusion summarizes the report's findings, emphasizing how these factors shape the organization's performance. References from academic sources are also included.

Global business
environment

Table of Contents
INTRODUCTION...........................................................................................................................1
Pestle analysis.............................................................................................................................1
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Global business environment defined as, environment includes in various sovereign
countries, it includes the nature of multinational trade that including sophisticated way as a result
of numerous forces shaping the nature and dynamic of multinational business. It is broadly show
the integrated environment that involve various innovations, competitive dynamic effectiveness
that conduct multinational commercial enterprise. It involve the external or the internal
environment. It gives various opportunities to the people because it introduces new product and
services that consumers attract towards them and willing to buy it. It develops international
market for generate the high revenue and the profitability as well (Hampden-Turner and
Trompenaars, 2020). It considers the transaction that are carried out across national borders to
satisfy the objectives of individual’s organizations and companies. It also includes economic
environment, if any one wants to open business in foreign country so they have to know level of
economy and aware of factors influencing the value of its currency and the impact that changes
in that value will have on profits. There are various issues like currency exchange and its rates, to
open a business as a globally people have to know everything about them.
Pestle analysis
Pestle analysis includes the various factors in terms of political, social, economic, environmental,
technological, legal. It is done by government for improvisation of market. In the prospective of
mark and Spencer it is luxurious retailer company that deals in food clothing and home products.
Political: The concern organization is big brand that widespread in various countries. It
operates around 1400 stores all over the nation and its headquarter situated in UK. The
organization had advantage of EC’s trade agreement that directs to reduce in the obtaining costs.
It can apply the advantage of European union where goods can travel easily across different
nations without any difficulties like tariff and taxes.
Economic: It include the price that has been major factor in retail industry. From
budgeting clothes to supermarkets new competitors are stealing away market share from more
quality brands through boosting the consumers to enjoy that product in affordable price.
Social: It increased the new clothing design for babies in affordable price, so that
customer can attract and able to buy it because there were so many new marketers to compete
1

with mark and Spencer so organization decided to give quality product in nominal price to their
customers.
Technological factors: M&S announced for start the technological transformation
changes where company become first digital business and delivered expanded client knowledge.
It is structured to develop profitable innovation purpose that would outcome in development for
the enterprise.
Legal factor: The concern organization constantly conducting training programmes on
areas such as well-being and update them on constant basis in order to keep themselves updated
present norms, conditions.
Environment: this problem is related with climate conditions, so company has decided
to establish their green policy which give the optimistic influence on groups and earth as well.
Organization have to reduce unemployment and it could be change in legislation. If this
will put great effect company will reduce their competitors and create their own hype in market
(Halbert and Ingulli, 2020).
CONCLUSION
It is inferred from the above report, it has been summarised about Pestle analysis of Mark
and Spencer that give the new shape to the organization. If they follow the government leads.
Business an smoothly and efficiently.
2

3

REFERENCES
Books and Journals
Halbert, T. and Ingulli, E., 2020. Law and ethics in the business environment. Cengage Learning.
Hampden-Turner, C. and Trompenaars, F., 2020. Riding the waves of culture: Understanding
diversity in global business. Hachette UK.
4