Business Environment: PESTLE Analysis of Zodiac Maritime Agency

This report provides a PESTLE analysis of Zodiac Maritime Agencies Ltd, an international maritime management firm established in the UK in 1976. The analysis examines political, economic, social, technological, legal, and environmental factors impacting the company's operations. Political factors introduce uncertainty in the economy, while economic factors highlight unfavorable macroeconomic conditions and currency rate fluctuations. Social factors, such as the growth of online shopping, present opportunities for expansion. Technological advancements in data analytics and supply chain management also offer potential benefits. However, legal factors, particularly strict regulations and lawsuits, pose challenges. Environmental factors, like investments in sustainable technologies, provide further opportunities. The analysis concludes that Zodiac Maritime Agencies Ltd faces both opportunities and threats, with political, economic, and legal elements posing risks, while social, technological, and environmental factors offer prospects for growth. By focusing on the opportunities, the company can potentially overcome the risks associated with the PESTLE model in the UK.

Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................5

INTRODUCTION
PESTLE model is referred as the composition utilized for scanning and analysing the
exterior environment of an organization or a country. It consists political, economical, social,
technological, legal and environmental factors (PESTLE Analysis, 2020). Zodiac Maritime
Agencies Ltd is the international maritime management firm. It was established in 1976 in UK. It
largely deals with the shipping services and owning large ships for deliveries globally. The
following thoughts are based on the PESTLE exploration of Zodiac Maritime Agencies Ltd.
MAIN BODY
Political Factors
This element targets at the political process, development and policies. In context of
Zodiac Maritime Agencies Ltd, there is the participating nature of the firm in the process of
politics which leads to the policy issues. Moreover, political developments are resulting in
uncertainty in economy. This can be the threat for the firm to grow in such a sector in UK
(Christodoulou and Cullinane, 2019).
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Economical Factors
This factor aims at the currency rates and macroeconomic factors related to the industry.
In context of Zodiac Maritime Agencies Ltd, there are unfavourable factors related to the
macroeconomic in terms of this industry. Moreover, fluctuation in the currency rates affect the
industry. This can be the risk for the company to develop in UK.
Social Factors
This element targets at the customer trends of shopping that are mostly E commerce
fashion. In context of Zodiac Maritime Agencies Ltd, there is a growth of online shopping
among the people which leads to the deliveries across the nation also. This can be an opportunity
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for the firm to grow in this industry in UK where social factors are positively affecting the firm
(Düerkop and Huth, 2017).
Technological Factors
This factor aims at the data analytics and supply chain management in an organisation. In
context of Zodiac Maritime Agencies Ltd, company needs to manage large amount of data using
analytics which comforts the better supply chain management. It is growing in the industry. This
can be an opportunity for the firm to adopt advanced technology for proper and efficient
management for the transport of goods and it's data management.
Legal Factors
This factor aims at the laws defining in the country related to the industry. In context of
Zodiac Maritime Agencies Ltd, there is an engagement in lawsuit associated with class action
thing. Legalities are strict in UK specially in maritime industry. This can be the hazard for the
company to progress in such a legal atmosphere (Manh Cuong and Hung, 2020).
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Environmental Factors
This element targets at the welfare of an environment by using those materials in business
that must not harm the environment in any way. In context to Zodiac Maritime Agencies Ltd,
investment in updated technologies in transport can bring sustainability in an environment which
can benefit the firm. This can be an opportunity for an organisation to grow in these favourable
environmental factors (Ofosu-Boateng and Jiping, 2020).
CONCLUSION
It is concluded that PESTLE analysis of Zodiac Maritime Agencies Ltd has equal number
of opportunities and threat factors affecting it. It is detected that political, economical and legal
elements are on the side of risks and the rest three elements are providing prospects to the
company for improved growth and expansion. Hence, if the firm targets more on opportunist
factors then the company can be able to overwhelmed the risks also which are related to the
PESTLE model of UK.
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References:
Books and Journals:
Christodoulou, A. and Cullinane, K., 2019. Identifying the Main Opportunities and Challenges
from the Implementation of a Port Energy Management System: A SWOT/PESTLE
Analysis. Sustainability. 11(21). p.6046.
Düerkop, S. and Huth, M., 2017. Transportation under Threat–A PESTLE Analysis for Critical
Logistical Infrastructures. ICTA2017, p.14.
Manh Cuong, N. and Hung, P.V., 2020. Sea navigation-based Thai Canal implication: an
analysis of its effect on the Vietnamese maritime industry. Australian Journal of
Maritime & Ocean Affairs, pp.1-12.
Ofosu-Boateng, C.N.R.L. and Jiping, Z., 2020. A Pestle Analysis of Maritime Piracy and
Maritime Security in the Gulf of Guinea. Advances in Social Sciences Research
Journal. 7(1). pp.472-482.
Online:
PESTLE Analysis. 2020. Available through <https://www.groupmap.com/map-templates/pestle-
analysis/>./
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