Marks and Spencer's: A PESTLE Analysis of the Business Environment

This report offers a PESTLE analysis of Marks and Spencer's, evaluating its external environment through political, economic, social, technological, legal, and environmental factors. The analysis identifies key drivers of change, including the need for increased online presence due to the COVID-19 pandemic, the importance of implementing sustainability policies to enhance brand reputation, and the necessity of tailoring products to meet customer demands to foster loyalty. The report highlights the impact of Brexit on international trade, the influence of economic factors like inflation and competition from budget supermarkets, and the importance of adapting to technological advancements such as online shopping and cashless systems. Furthermore, it emphasizes the significance of adhering to legal regulations, including health and safety acts, and adopting corporate social responsibility practices to reduce environmental impact. The report references key sources to support its findings and conclusions.

Global Business
Environment CW1

Contents
ASSESSMENT TASK....................................................................................................................2
Pestle analysis for Marks and Spencer’s.....................................................................................2
Key drivers of change..................................................................................................................3
REFERENCES................................................................................................................................4
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ASSESSMENT TASK
Pestle analysis for Marks and Spencer’s
PESTLE analysis can assist an organisation in knowing about the threats and opportunities
which they can faced in future. It assists company in having competitive advantage. It includes
the following:
Political: In today’s time every country has implemented rules and regulations or free
trade in their country, in order to enhance the globalised culture. It is the positive impact of
modern-day politics. Marks and Spencer’s have location in United Kingdom but they are also
serving in various other countries. This has increased their profit margin and also assisted their
company in growing. BREXIT has also impacted the business as so many of European countries
have stopped their free trade policies.
Economic: Prices and inflation can have huge impact on the working of retail
organisations like M&S. There has been establishment of budget super markets and stores. This
has stolen away the feeling of luxurious brand. So, M&S has affected the working of company.
Social: In this M&S needs to be engaged in making sure that consumers are provided
with products according to their taste and preferences. They should be involved in providing
more healthier food products during the time of novel corona virus pandemic. This change must
be adopted by company in order to grow and gain competitive advantage.
Technological: In this various new technique can affect working of company. They can
be engaged in providing food online during the time of pandemic situation and also firm can go
cashless. They can also adopt self-check out policies. This can assist Marks and Spencer’s in
saving money which might be spent by them in the cashiers. They should also become a viable e-
commerce company. In this they need to start trading online more.
Legal: In this company needs to abide by the rules and regulations given by parliament.
They need to be involved in following health and safety act, 1974. They must make sure that
employees are provided with better and safe conditions to work. Data protection acts also needs
to be followed.
Environmental: In this Marks and Spencer’s needs to be involved in following the
corporate social responsibility. They should make sure that resources are being used by them in a
sustainable way. Company also needs to avoid the wastage of resources. They should also need
to be involved in reducing carbon emission (Perera, 2017).
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Key drivers of change
From PESTLE there are various key drivers of changes which has been identified. It includes the
following:
 Marks and Spencer’s needs to be engaged in making sure that more online products are
available to consumers because of novel corona virus.
 They should also be engaged in implementing sustainability policies. This will assist
them in increasing brand reputation of company (Shtal and et.al., 2018).
 They should also be involved in delivering the products to consumers according to their
needs and demands. This will help them in retaining customers and creating loyalty.
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REFERENCES
Books and Journals
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Shtal, T. and et.al., 2018. Methods of analysis of the external environment of business activities.
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