LSBM001 Introduction to Business: PESTLE Analysis of Shell Report

This report presents a PESTLE analysis of Royal Dutch Shell, examining the macro-environmental factors impacting its operations. The analysis covers six key areas: political, economic, social, technological, legal, and environmental factors. The political section highlights the importance of considering EU and UN carbon emission frameworks, UK relationships with other countries, and employment needs. Economic factors focus on the UK's improving currency rate, controlled inflation, and economic reforms. Social considerations emphasize the need to align operations with demographic and educational changes. Technological advancements are discussed in terms of cost control and carbon emission improvements. Legal aspects stress the importance of adhering to legislation, norms, and safety standards. Finally, environmental factors underscore the growing importance of ethical practices and carbon emission standards. The report references relevant academic sources to support its findings.

PESTLE OF SHELL

POLITICAL
■ It is necessary for business firm like Shell to consider carbon emissions framework of
EU and UN.
■ It is also essential to have consideration of UK relationship with other countries so that
trade decisions can be taken into account accordingly.
■ Employment needs of government should be fulfilled to meet the standards and
improving relations so that operations can be accomplished significantly.

ECONOMIC
■ Current economic situation of UK allows to have expansion because currency rate is
continuously improving.
■ Inflation and other economic values are under control which allows to improve the
performance using economic strength.
■ Economic reforms will allow Shell to advance the operational practice more effectively.

SOCIAL
■ Social need of nation and market must be analysed to meet the outcome.
■ If changes in operation are not according to changes in demography and education then
it might affect business negatively.
■ Rapid growth in social trends can motivate to advance the standards and operational
values.

TECHNOLOGICAL
■ Technological forces allows to have impressive change in operations.
■ Using technology advancement the cost control factor can be boost.
■ Control over carbon emission can also be improved within Shell for sustainable
development

LEGAL
■ Legislation forces need to be referred properly to meet the objectives and promotion of
ethical practice.
■ Norms and policies changes in regard to oil and gas refinery need to be consider
significantly because violation can create licensing issues.
■ Improved level of jurisdiction and policies advances the sustainability.
■ Safety equipment's and policies must be according to EU and UN standards.

ENVIRONMENTAL
■ Environmental forces are becoming increasingly important as more people consider the
consequences of continually interfering with the ecological balance of nature.
■ Ethics can be advanced improving environmental concern during oil and gas operations.
■ Carbon emission standards need to be set out properly in operations.

REFERENCES
■ Yan, J., 2009. Fast synthesis of core-shell LiCoPO4/C nanocomposite via microwave
heating and its electrochemical Li intercalation performances. Electrochemistry
Communications. 11(1) pp.95-98.
■ Maitra, S., 2012. Decomposition study of calcium carbonate in cockle shell. Journal of
Engineering Science and Technology. 7(1). pp.1-10.
■ Cadle, J., Paul, D. and Turner, P., 2010. Business analysis techniques: 72 essential tools
for success. BCS, The Chartered Institute.