Global Business Environment (BM461) - Tesco Pestle Analysis Report

This report provides a detailed Pestle analysis of Tesco, a major UK retail company, examining the external factors influencing its operations. The analysis covers political factors, including the impact of Brexit on prices and market reach. Economic factors such as costs, demand, and price strategies are evaluated. Social factors, including customer preferences, are explored alongside the impact of technological advancements in production and marketing. The report also considers legal compliance and environmental factors, such as CSR initiatives and carbon emissions. The conclusion emphasizes the importance of adapting to external forces and expanding investments for wider customer reach. The report is based on the provided assignment brief for the BM461 Global Business Environment module at the London School of Science and Technology.