Education Industry PESTLE Analysis from Australia Perspective

This report presents a PESTLE analysis of the education industry in Australia, examining various factors that influence its operations and attractiveness for investment. The analysis covers political aspects, such as government policies and foreign investment regulations, highlighting the government's openness to foreign investors in private universities. Economic factors, including Australia's stable economic growth and favorable microeconomic conditions, are also discussed, emphasizing the country's appeal to international students. Social factors, such as the population's inclination towards education, are considered, along with technological advancements and their impact on the industry. The report further explores legal requirements, including syllabus adherence and university registration, and briefly touches upon environmental considerations. The conclusion underscores the education sector's potential in Australia and the importance of considering these factors for successful business ventures.

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Education industry PESTLE analysis from Australia point of view
One of the most striking industry for foreign investors as well as business
entrepreneurs is education industry in Australia. The country’s development has made
availability of necessary resources for schools and universities to a great extent that attracts
business enterprises to invest in educational sector over there. The increase in number of
students every year is also remarkable that shows potentiality in Australian market towards
higher education. Currently, Australia employs more than 132,000 people that also makes
education industry a strong employment sector in Australia ( Doherty, Steel, & Parrish,
2012). Since the education industry seems booming in Australian region where investors are
getting highly motivated to pour in, PESTLE analysis will prove to be the best business
model that will assist in getting knowledge about education industry from Australia point of
view.
Source: (PESTLE Analysis , n.d.)
Political: The Australian government has opened the entry for foreign investors to invest in
private universities and schools to ensure that the quality of education is not compromised.
Although the political situation of the country seems challenging as the country has numerous

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level of officialdom, the foreign companies seems diving in. But, the companies need to settle
down all the formalities with Australian government and prove that they will provide more
benefits than the existing higher education systems in universities (Akareem & Hossain,
2014).
Economic: Australia is a developed country where the economy of the country is growing in
a fair manner that makes the economic condition of the country very conductive for new
investors. Micro factors like employment and supply chain network are also favourable that
shows strong micro economic factors of the country apart from macro analysis (PR
Newswire Association LLC, 2016). The thriving economic condition attracts foreign
students from every corner of the globe to get educated as well as get good job in Australia.
Social: Social analysis is also made by business owners before entering into a new market as
it provides assistance in shaping the product along with formulating development strategies
and international business marketing plans. The psychographics and demographics of
Australia favours to get well educated which motivates establishing new and enhanced
education centres in Australia (Deloitte Access Economics, 2015).
Technology: Australian students are more inclined towards new-fangled technology. They
are more attracted towards advanced and technical versions of educational resources. With
improved technological advancement in education industry, more students get themselves
registered in universities which makes necessary for educational sectors to make investments
in latest technologies (Akareem & Hossain, 2014).
Legal: Before entering into a new market or making plans, the investors need to monitor the
legal requirements of the industry. Legal issues like following prescribed syllabus, university
registration, superior faculty, etc. needs to be studied carefully by the universities and schools
as similar course of education cannot be used throughout the globe. The study course as well

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as education standards shall be designed according to the Australian demands otherwise
which legislative charges can be levied upon the university (Deloitte Access Economics,
2015).
Environmental: These are not counted as major concerns in educational sector as per
Australian educational government standards. Although, universities are expected to have
technologically advanced and green environment instigated in the campus. This helps in
generating goodwill of the companies and positive image of brands that affects students
getting attracted towards Australian universities and schools ( Doherty, Steel, & Parrish,
2012).

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References
Akareem, H. S., & Hossain, S. S. (2014). Determinants of education quality: what makes
students’ perception different? Open Review of Educational Research, 52-67.
Retrieved from
https://www.tandfonline.com/doi/full/10.1080/23265507.2016.1155167
Deloitte Access Economics. (2015). The value of international education to Australia.
Australia: Creative Commons.
Doherty, I., Steel, C., & Parrish, D. (2012). The challenges and opportunities for professional
societies in higher education in Australasia: A PEST analysis. Australasian Journal of
Educational Techno log, 28(01), 105-121. Retrieved from
http://ro.uow.edu.au/cgi/viewcontent.cgi?article=4200&context=hbspapers
PESTLE Analysis . (n.d.). Retrieved from https://ictafra.wordpress.com/pestle-analysis/
PR Newswire Association LLC. (2016). Australia Education Market Forecast to 2020-
Expanding Higher Education Segment and International Enrollments to Drive the
Market. Retrieved from https://www.prnewswire.com/news-releases/australia-
education-market-forecast-to-2020--expanding-higher-education-segment-and-
international-enrollments-to-drive-the-market-300377128.html