Analysis of Internal and External Factors for Marks & Spencer (M&S)

This report analyzes the internal and external factors influencing Marks & Spencer (M&S). It begins with a SWOT analysis, highlighting the company's strengths, such as its established brand name and global presence, and weaknesses, including its perceived lack of trendiness and reliance on manual processes. The report then delves into a PESTLE analysis, examining political, social, environmental, technological, economic, and legal factors. Political factors include the impact of Brexit, while social factors address the need to appeal to younger demographics and update technology. Environmental factors are also considered, with M&S striving for sustainability. The report concludes by emphasizing the importance of strategic responses to these factors for maintaining a competitive position in the market. The report provides references from academic journals to support the analysis.

Internal and External Factors
Threats:
 There are many competitors of Marks and Spencer in
UK market and it is a threat for them.
 It is important for the company to make strategies and
make a good position in the market by serving better
than the competitors.
Marks and Spencer should understand the trends and then focus
on teenagers and young people as they feel the brand to be non-
trendy and should update the technology to serve the customers
timely and make its operations effectively.
PESTLE Analysis
PESTLE is the factor that analyse external or macro
environment factors that effect on business environment. There
are six components in PESTLE analysis, the detail explanation
is mentioned below:
Technological factors: It is the factor that affect through its
technological up gradation. M&S using online stores to
provide goods and services with traditions approach that
become negative for their success.
Legal factors: Legal factors is the factor that occur due to laws
and regulations. But in M&S it couldn't find any legal factors.
Economic factors: It is the factor in which organisation get
affected by economic conditions of firm as well as country.
M&S is the firm that have competitors which provide
discounts and offers on their products.
Swot Analysis
Strengths:
 Marks and Spencer is an old company that has
established brand name since 136 years and is one of
the leading business in retail industry in United
Kingdoms.
 It has global presence offline and is also serving the
market through online mode. It has around 1436
outlets around the world and is able to fulfil the
needs and demands of customers effectively.
Weaknesses:
 People have formed an image that the company is not
trendy and do not offer variety to teenagers and
young people.
 One of the main weakness of company is that they do
not use technology and rely on manual work that is
more time taking and is also costly.
Opportunity:
 The company has good brand image and has
operations in many countries and also has
opportunity to expand at various other places.
 The company has online presence and the company
can have presence on other e-commerce stores.
Political factors: It include all factors that affect organisation
through country's political stability. Marks & Spencer is the
organisation that operates their work in UK, which is the country
that already get affected by Brexit. It is unclear about the
situations that positively or negatively impact on operations of
M&S.
Social factors: It is the factor in which organisation get affected
by social factors such as culture, religions, etc. M&S is the firm
i.e. non trendy that becomes negative point for company growth
and success.
Environmental Factors: M&S tried to become the sustainable
who provide goods and services that didn't effect on environment
negatively.
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