Strategic Analysis of the Hospitality Industry: PESTLE, SWOT & Trends

This presentation offers a comprehensive analysis of the contemporary hospitality industry, focusing on key strategic tools and future trends. It begins with an introduction to the hospitality industry, emphasizing its core drivers for delivering enjoyable experiences. The core of the presentation involves a PESTLE analysis, examining political, economic, social, technological, environmental, and legal factors influencing the industry. Following this, a SWOT analysis identifies the industry's strengths (improved customer services, increased brand image), weaknesses (decline in growth, difficulty maintaining quality), opportunities (increased inbound tourism, engaging media influence), and threats (high competition). The presentation further explores the implications of current and potential trends, such as the increasing focus on sustainability and the disruptive impact of technology. The conclusion reinforces the importance of PESTLE, SWOT, and trend analysis for strategic decision-making in the hospitality sector. The presentation also includes a list of references.

Contemporary Hospitality
Industry

Table of content
 Introduction
 Pestle analysis
 SWOT analysis
 Implications of current and potential trends in the hospitality industry
 Conclusion
 References

Langham Hotel

Introduction
 Hospitality industry are connected by
their drivers for providing the enjoyable
experience.

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 This presentation includes Pestle, Swot and
implication of current and potential trends that
affect the hospitality industry.

Pestle analysis

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Political factors

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Economic factors

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Social factors

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Technological factors

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Environmental factors

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Legal factors

SWOT analysis

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Strength:
 Improved Customer services
 Increased brand image

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Weaknesses:
 Decline growth
 Difficulty in maintaining
quality

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Threats:
 High competition

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Opportunities:
 Increase their inbound
 Engaging influence of the media

Implications of current and potential
trends in the hospitality industry

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The term “trend” refers to general
development or change in the way of
people's behaviour.

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Focus on sustainability:
 Many of the customers want economically
viable tourism activities that makes the
minimal impact on environment.

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Technology:
 Many of the
technologies
disruption will
continue to shape the
hospitality industry in
future.

Conclusion
 Pestle, Swot and different
implication of future
trends are leads to make a
strategic decision change
in the hospitality industry.

References
 Cheng, T.Y. and Tung, V.W.S., 2021. Dropping out of the hospitality industry after
frontline work experience: an investigation into the personal changes of hospitality
employees. International Journal of Hospitality & Tourism Administration, 22(2),
pp.213-233.
 Djofack, S. and Camacho Robledo, M.A., 2021. Factors influencing the choice of a
quality certification in the Spanish hospitality industry. Quality Management Journal,
28(3), pp.145-155.

Thank You