BUS020N516A - London Pet Grooming Salon: Macro Analysis & Start-up

This case study provides a macro analysis of a pet grooming salon business in London, examining the market's attractiveness and the factors influencing its potential success. It highlights the increasing trend of pet pampering and luxury, identifying a gap in the market for grooming services beyond basic hygiene provided by vets. The analysis considers the size and growth of the pet market in London, noting an 8% increase in pet ownership between 2017 and 2018. A PESTLE analysis is conducted, covering political (Brexit), economic (inflation), social (pet pampering trend), technological, legal (pet care regulations), and environmental aspects of the business. The study references market data and academic sources to support its findings, offering insights into the opportunities and challenges for entrepreneurs in the pet grooming industry.

PET GROOMING
SALONS
BUSINESS MACRO ANALYSIS-MARKET
ATTRACTIVENESS

THE
BUSINESS
IDEA
 The business which the idea is based on can be
stated to be the business related to the Grooming
Salon for the Pets of the citizens living in London.
 The trend of keeping the pets with pamper and luxury
has been increasing in the developed nations around
the globe and especially within the American society
whereby there exists grooming salons and parlor's for
the pets like Dogs and cats (Groomarts.com 2019).
 The grooming salon would provide an easy solution to
the different pet owners who will be easily able to
look out for the pets and ensure that they are able to
take care of them and provide them a luxurious
lifestyle.

THE NEED
OF THE
BUSINESS
 The need for the business can be stated to be the
lack of available amenities for the popular pets like
Dogs and Cats.
 Although the vets who are the doctors, often assist
the pet owners and help them in maintaining the
basic hygiene, however, these owners are not able to
pamper their pets and provide them with some
grooming (Pfma.org.uk 2018).
 The grooming salon will aim to fulfill this gap in the
market and cater to the needs of the higher incomed
group people who can afford this luxury for the pets.

SIZE OF
THE
MARKET

GROWTH
OF THE
MARKET
 The growth rate for the particular market can be
stated to be quite high as the interest of the different
people in the pets has been increasing.
 Additionally, these individuals want to look after their
pets, care for them and give them a comfortable
lifestyle. As a result the people are willing to pay a
high amount for the pets in order to provide them a
luxurious life (Noe et al. 2017).
 Based on the data of the year 2017 and 2018, there
has been an increase of 8% in the growth of the
number of pets in the city of London.

PESTLE
ANALYSIS
Political
• Due to the Brexit, the overall business scenario of the country has changed
considerably. The chaos which has taken place in the country cannot be measured
currently and the overall business requirements of the country and registration
laws have also changed.
Economic
• The inflation rate of the country reached to a high of 3.1% in the beginning of
2018 the spending's have also increased accordingly.
Social
• There has been a growing trend in the pet pamper and purchase and for this
reason it can be considered very important to tap this growing trend.
Technological
• It can be largely understood that, this aspect can offer the entrepreneurs with a
growing opportunity to perform well (Moutinho and Vargas-Sanchez 2018).
Legal
• Although the businesses relating to the Pet care are growing considerably, there
are various regulations and legal aspects which the new businesses have to take
care of.
Environmental
• The environmental aspects relating to pet care deals with catering to the different
needs of the pets and engaging in activities which ensures that no harm is caused
to the animals.

REFERENCE
S
 Groomarts.com 2019. Pet report [online]. Available at:
https://groomarts.com/student-advice/marketing-
insights (Retrieved on: 6 Mar. 2019).
 Moutinho, L. and Vargas-Sanchez, A. eds.,
2018. Strategic Management in Tourism, CABI Tourism
Texts. Cabi.
 Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright,
P.M., 2017. Human resource management: Gaining a
competitive advantage. New York, NY: McGraw-Hill
Education.
 Pfma.org.uk 2018. Pet report [online]. Available at:
https://www.pfma.org.uk/pet-data-report-2018
(Retrieved on: 6 Mar. 2019).