Exploring Entrepreneurial Opportunities: Pet Restaurant SWOT & PESTLE

This report identifies entrepreneurial opportunities in the market, focusing on a pet-friendly restaurant concept. It includes primary and secondary research to identify market gaps, specifically the lack of comprehensive pet care services in existing restaurants. The primary research interprets customer preferences for pet-friendly dining and specialized menus. SWOT and PESTLE analyses evaluate the venture's strengths, weaknesses, opportunities, and threats, considering political, economic, social, and technological factors. Competitive analysis compares the proposed venture with existing businesses, highlighting unique selling points like comprehensive pet services. Recommendations focus on parking, employee training, and service improvements. The report concludes that a pet-friendly restaurant with daycare services presents a viable business opportunity, particularly for working pet owners. This assignment is available on Desklib, a platform offering study tools and resources for students.

IDENTIFYING
ENTREPRENEURIAL
OPPORTUNITIES
(ACTIVITY -2)

TABLE OF CONTENTS
 Introduction
 P3 primary research &Secondary research
 Gap analysis
 P4 interpretation of primary research
 P5 swot and pestle analysis
 P6 Competitive analysis
 Recommendations
 Conclusion
 References

INTRODUCTION
 The present report is based on identifying the opportunities related to the entrepreneurs
in the market.
 The reports include creation of a business idea that can be used to fill market gap. This
involves evaluating and determining different sources from where ideas can be
generated.

P 3 PRIMARY RESEARCH
 Identify the potential market and viability of
entrepreneurial idea on the basis of primary
research
 Have you ever visited that type of restaurant where
pets are allowed?
 What is your suggestion regarding menu?
 How pet friendly restaurant can maintain hygiene?

GAP ANALYSIS
On the basis of gap
analysis it ahs been
analyzed that according
to current market
situation there are many
restaurants which are
allowed dog but not
provide additional
services. So Fondle has
decided to provide pets
grooming facility in order
to fill the gap and attract
customer.

P4 INTERPRETATION OF PRIMARY
RESEARCH
 On the basis of question 1 it has been analysed that this is the most important question for
understanding the viability of the business idea because major of people say that
whenever they visit in restaurant they have to leave their pets at home or outside the
location.
 According to question 2 it has been identified that People have suggested that there will
be separate menu should be followed by restaurants in which pet food should be boiled.

P5 SWOT ANALYSIS
 Strength –
 Pet friendly,Trending, Great interior design
 Weakness
 New opening happen, poor online presence
 Opportunities
 Uniqueness, and expanded operations
 Threat
 Economic downturns and lack of trust from the
consumers.

PESTLE ANALYSIS
 Political Factors: Political Stability of the company is to
helps to fulfil the business and the change in policy any affects
the restaurant by changing the time.
 Economic factors: This is related to disposable income of the
company in order to boost growing tendency of people for eat
and enjoy meal with their pet.
 Social factors: Restaurant industry is suggested that it is
necessary to grow on the basis of creating awareness about pet
so that people are stop abusing pets.

SECONDARY RESEARCH

P 6 COMPETITIVE ANALYSIS-
Basis Fondle The Pig Windermere
Product The products offer by Fondle will be Italian,
organic food, sea food, boil food for pets such
ass meat, pork etc.
Restaurant is offer Maxican food and sea food, Dog
foods such as meat, fish etc.
Pet Services Different services are included such as
grooming, exercise. Also, it is allowing all the
pets such as dog, cat, rabbit, parrot, etc.
Services are included such as grooming, exercise for
dogs. Also, it is allowing only dog at this place.
USP Also, it is allowing all the pets such as dog,
cat, rabbit, parrot, etc.
It is allowing only dog at this place.
Promotion Strategy Modern promotion strategy use by company
in order to attract young people by Instagram,
Facebook.
Traditional promotion strategy used by company.
Price Low price product and services offer by
Fondle.
High prices products and services