Petbarn's Enterprise Sustainability: An In-Depth Analysis Report

This report provides an enterprise sustainability analysis of Petbarn, a prominent pet shop in Australia, focusing on its environmental, economic, and social dimensions. It explores sustainability challenges within the retail industry, such as managing natural resources, waste, energy consumption, and socio-cultural and economic impacts, particularly in the context of the COVID-19 pandemic. The report highlights Petbarn's sustainability initiatives, including animal welfare programs, clinical governance frameworks, and partnerships with animal welfare organizations. It emphasizes the company's commitment to environmental preservation, social responsibility, and employee well-being, along with its efforts to maintain transparency and engage with stakeholders. The analysis also suggests strategies for Petbarn to enhance its sustainability practices and maintain a competitive advantage by promoting awareness and adopting innovative approaches.

Enterprise
Sustainability Analysis

Contents
Assessment 2....................................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Sustainability in the industry..................................................................................................5
Sustainability in the enterprise...............................................................................................6
Action Plan.............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.................................................................................................................9
Online.....................................................................................................................................9
Appendices.....................................................................................................................................11
Assessment 3..................................................................................................................................12
Implementation plan.............................................................................................................12
Specific sustainability area...................................................................................................12
Recommendations for the enterprise’s sustainability...........................................................13
List and assessment of indicators for monitoring.................................................................14
Conclusion.....................................................................................................................................16

Assessment 2
INTRODUCTION
Sustainability is a broad policy that considered three dimensions that are environmental
economic and social. In this necessary for all the business organisation to take their decisions by
considering the sustainability. It helps them to operate in effective manner and create brand
image to work globally (Purvis, Mao and Robinson, 2019). In this report Petbarn is taken into
consideration. It is one of the famous pet shops in Australia. The shop was founded by Richards
in 1970. It is a part of Greencross Limited which is largest integrated consumer facing pet care
company in Australia. They treat dogs as their family and take proper care of them. They believe
the health and wellness of their pets as priority and take mental and physical care of then pets.
The have good food for the pets and also provide advice related to food. They have professionals
who design meal for the pets. They have proper training regarding nutrients so that they are able
to formulate real quality and perfect food for the pets. They believe that like humans, dogs also
require nutritious food and balanced diet. So, they recommend good food eating habits for the
pets. They design training programme for the pets so that they have better routines. It helps in
overall development of the pets that make them more attractive (About Petbarn, 2022.). They
provide proper grooming facility to the pets so that they are able to develop them and enhance
their sales. They have good network within Australia that help to provide effective image of the
shop and serve the needs and wants of customers effectively. They have good experience of
taking care of the pets since their operations. They have enhanced the business and are working
at a large scale. They provide timely vaccination to the pets and they have hospitals that can be
used in emergency conditions. Petbarn also provides insurance facility for the pets as well
(Ögmundarson and et.al., 2020).
It is seen that all the pet shops are part of pet industry that are companion for the pets. They
take care of all the pets and decide the food and other related aspects. It is seen that; it is one of
the part of retail industry. These dog shops deal directly with the customers. They also provide
resources for the pets to the owners so that they are able to take care of the pets. There is need of
managing the pets in such a manner that the clients are able to serve the customer needs. The
industry works to take care of the pets and provide full instructions to owner. It helps to create

effective image of the company and attract more customers (Nishant, Kennedy and Corbett,
2020). It is seen that the pet industry is growing at a good rate and there is intense competition in
the market. Now the opportunities are growing for online stores for the pet shops.
MAIN BODY
Sustainability in the industry
Sustainability is one of the important aspects at the present time. Sustainability is meeting
the needs without compromising the needs of future generation. The use of natural resources is
optimum manner is necessary to attain sustainability. It includes the study of socio-cultural,
environmental and economic factors that have impact on the business enterprise (Ögmundarson
and et.al., 2020). Petbarn is part of retail industry and it is necessary to know about the
sustainability issues that are being faced.

Triple bottom line is a business concept that measures the performance of the company by
checking their social and environmental impact. All the business organisations judge their
performance with the help of financial data but are equally important to the other two aspects as
well. The three major aspects studied under this model are profit, people, and the planet. The
sustainable issues faced by retain sector industry are as follows:
Natural resources in supply chain: It has direct impact on the environment as more use of
such resources leads to exploitation of resources and they can be safeguarded for the future
generation (Barbier and Burgess, 2020). The retail sector wants to earn good amount of profit
and for this reason they are in need of resources. Also, there is constraint of natural resources due
to which supply chain of the business organisations is not managed properly. They are unable to
provide the products to the customers on time. It is an environmental challenge that is associated
with sustainability seen in retail sector. This enhances the risk of business to operate and is
unable to carry on the work properly.
Waste management: There is a lot of waste that is created by the retail industry. It is
necessary to manage the waste as it has impact on the environment. There is need of dealing with
the situation in market so that necessary actions are taken. There is need of reducing the wastage
of resources so that they are able to dispose it effectively (Scoones and et.al., 2020). If the
available products are not used in proper manner than it will enhance the waste. It is economic
loss for the company as they are unable to manage the waste.
Energy and greenhouse gases: The retail sector organisations cause a lot of pollution and it
has impact on the environment. The use of fossil fuels and other sources of energy cause
pollution and lead to global warming. They must use renewable resources and that is of high
cost. The greenhouse gas causes climate change and has several negative impacts. Transportation
is another issue that causes pollution. Petbarn is unable to manage supply chain due to high
transportation cost and the pollution made. There is need of reducing pollution and using the
resources in effective manner. The use of electric vehicles must be done by retail sector
organisations and they have to form strategies to manage resources.
Socio-cultural challenge: There are regular changes in taste and preference of the
customers in retail sector. It is seen that all the customers that belong to different culture need the
products accordingly (Fu, 2020). It is seen that the business organisations operating in retail

sector have to take care of the cultural preferences of variety of customers and provide them
accordingly. There is requirement of knowing about the need of the customer and full filling the
same in order to create a good impact on them. By providing them effective condition and better
choices the business will be able to satisfy them. At the same time, they have to take care about
the safety of their employees and provide them proper vaccination.
Economic challenge: It is seen that Covid-19 has direct impact on the business
organisations. The customers are now more aware about the health and hygiene. So the
organisations in retail sector have to deal directly with the customers and have to maintain the
norms. The business enterprise has to spend more money on sanitizing facility as well as other
precautions are taken by them (Fischer and Riechers, 2019). All this has added to the cost for the
retail sector organisations. It is an economic challenge that is being seen by the business
organisations after the Covid 19 pandemic.
These are the sustainability challenges that are being faced by the retail sector organisations.
They face all these environmental, economic and socio cultural challenges at the time if
operating in the market.
Sustainability in the enterprise
There is need of sustainability and must be followed by the organisations. All the resources
must be used in effective manner. There is need of managing the work in such a manner that they
are able to sustain it for future. There are regular changes in the market and the company must
work to assure that they are able to use the available resources wisely and safe them for future
(Danish and et.al., 2021). Environmental sustainability occurs when natural resources are being
preserved effectively.
Petbarn publishes in their annual report about the sustainable actions taken by the
company. It is a sustainable organisation and take proper care of the environment. They focus on
animal welfare and ensure all the animals are provided effective care and support. Petbarn uses a
clinical governance framework that helps to assure that continuous improvement actions being
taken by them. They have also undertaken various collaborative partnerships with animal welfare
organisations such as the RSPCA, Vets Beyond, Borders and AMRRIC.dav
(https://www.openbriefing.com/AsxDownload.aspx?pdfUrl=Report%2FComNews
%2F20180928%2F02027705).

It is seen that the work and focus on green ways of doing business and reduce the
negative impact on the environment. They take all the necessary steps to become sustainable. All
the business operations are carried by taking care of environment. The motive is not to only earn
profit but to serve the society. They assure that goals and objectives are carried on time and the
sustainable principles are followed by monitoring their performance. They also contribute to
charitable funds. They make efforts to satisfy the requirements of the society and with their
sustainable efforts. At the same time, they are sustainable organisation that maintains
transparency (Atz and et.al., 2021). All the stakeholders are able to trust the company due to their
sustainable operations and it helps them to carry on the work effectively. There are various
benefits of the following sustainability and they are able to gain advantage over competitors. All
the services provided by the Petbarn are sustainable and also the business follows innovative
ideas.
For example, the company has launched various campaigns in order to take care of the
sustainability. Better humans are one of the campaign launched by the company in which they
take care of the special group of humans. It was for the betterment of the humans and providing
them services. the motive was to enhance the brand image of the company of customers and
local public (Scoones and et.al., 2020). All the employees are being motivated and the
organisation and provided regular rewards for their performance (Olawumi and Chan, 2018).
They provide effective working condition to their employees and provide them timely payment
for their services which keep them motivated. Employees are important stakeholder of the
company and necessary for all the business organisations to follow all the laws and legislations
related to the employees of the company. They assure that there is less pollution caused by them
and are able to carry on the work effectively. They also take proper care of the pets and provide
them effective place to live. This practice of the business organisation helps to enhance their
image in market.
Petbarn follows work health and safety as one of the important practice of sustainability.
They provide education and training to the employees so that they are able to enhance their skills
and knowledge. Also, they provide them training regarding the treatment of the animals so that
they are safe and secure (Nishant, Kennedy and Corbett, 2020).
They must take care of sustainability in future as well. There is various innovative strategy
is that must be adopted by company in order to reach more and more customers. They must

spread awareness regarding the organisation and the sustainable practices adopt by them. By
making a customers and others take holders aware about the good work done by the company
they will be able to attend competitive advantage. All the business organisations that follow
sustainability are more successful than the others.
Action Plan
To begin with online research is being used. There is need of analysing the website of the
company. It helps to know about the services that are being provided by them. It is analysed that
Petbarn is one of the famous organisations and they take proper care of the dogs. It helped to
know about the features and extra services provided by the shop. Also, a visit to the organisation
was done to know about the sustainable challenges faced by them. The employees helped in
knowing the industrial challenges as well as the one faced by company.
CONCLUSION
I would like to conclude that sustainability plays a major role in success of business
organisations. Each and every company must assure that they follow the sustainable practices in
order to create a band image in the market. In the starting of this report there is discussion related
to organisation and all the services provided by them. Bus sustainable challenges faced in the
industry are mentioned in the report. Afterwards analysis of the issues faced by the company is
done.

REFERENCES
Books and Journals
Atz and et.al., 2021. The Return on Sustainability Investment (ROSI): Monetizing financial
benefits of Sustainability actions in companies. In Sustainable Consumption and
Production, Volume II (pp. 303-354). Palgrave Macmillan, Cham.
Barbier, E.B. and Burgess, J.C., 2020. Sustainability and development after COVID-19. World
development, 135, p.105082.
Danish and et.al., 2021. Reusing marble and granite dust as cement replacement in cementitious
composites: A review on sustainability benefits and critical challenges. Journal of
Building Engineering, 44, p.102600.
Fischer, J. and Riechers, M., 2019. A leverage points perspective on sustainability. People and
Nature, 1(1), pp.115-120.
Fu, B., 2020. Promoting geography for sustainability. Geography and Sustainability, 1(1), pp.1-
7.
Nishant, R., Kennedy, M. and Corbett, J., 2020. Artificial intelligence for sustainability:
Challenges, opportunities, and a research agenda. International Journal of Information
Management, 53, p.102104.
Ögmundarson and et.al., 2020. Addressing environmental sustainability of biochemicals. Nature
Sustainability, 3(3), pp.167-174.
Olawumi, T.O. and Chan, D.W., 2018. Identifying and prioritizing the benefits of integrating
BIM and sustainability practices in construction projects: A Delphi survey of
international experts. Sustainable Cities and Society, 40, pp.16-27.
Purvis, B., Mao, Y. and Robinson, D., 2019. Three pillars of sustainability: in search of
conceptual origins. Sustainability science, 14(3), pp.681-695.
Scoones and et.al., 2020. Transformations to sustainability: combining structural, systemic and
enabling approaches. Current Opinion in Environmental Sustainability, 42, pp.65-75.
Ögmundarson and et.al., 2020. Addressing environmental sustainability of biochemicals. Nature
Sustainability, 3(3), pp.167-174.
Scoones and et.al., 2020. Transformations to sustainability: combining structural, systemic and
enabling approaches. Current Opinion in Environmental Sustainability, 42, pp.65-75.
Nishant, R., Kennedy, M. and Corbett, J., 2020. Artificial intelligence for sustainability:
Challenges, opportunities, and a research agenda. International Journal of Information
Management, 53, p.102104.
Online
About Petbarn, 2022. [Online] Available through: https://www.petbarn.com.au/
Annual report, 2018. [Online] Available through:
<https://www.openbriefing.com/AsxDownload.aspx?pdfUrl=Report%2FComNews
%2F20180928%2F02027705.pdf>

Chamberlain, A., 2022. Sustainability management system: The Triple Bottom Line.
Eraenvironmental.com. Available at:
https://www.era-environmental.com/blog/sustainabilitymanagement-triple-bottom-line.
Wiley.com. 2022. Foundations of Sustainable Business: Theory, Function, and Strategy, 2nd
Edition. Available at: https://www.wiley.com/en-us/Foundations+of+Sustainable+Business
%3A+Theory%2C+Function%2C+and+Strategy%2C+2nd+Edition-p-9781119577553.
Moscardo. (2013). Sustainability in Australian business : principles and practice. John Wiley and
Sons Australia Thefreelibrary.com. 2022. The Return on Sustainability Investment (ROSI):
Monetizing Financial Benefits of Sustainability Actions in Companies. - Free Online Library.
Available at: https://www.thefreelibrary.com/The+Return+on+Sustainability+Investment+
(ROSI) %3A+Monetizing+Financial...-a0594832964.

Assessment 3
Implementation plan
There is use of secondary and primary research to carry on this report. The activities done
by the Petbarn are being evaluated with the help of secondary report. The sustainable practices
done by the company are published in the Annual report. It is being published to make the
stakeholders aware about the good work done by the company. There is use of corporate
websites so that the real information related to the company is analysed and being used (Rossi
and et.al., 2020). All the articles related to the company are evaluated and being used to do
proper research and carry on the report properly. The industry publications are also used as they
help to know about sustainably practices in the whole industry. Retail sector is big and there are
certain important actions that are taken by them to protect the environment. By carrying proper
research, the information regarding the company and the industry is analysed. It helps to write
effectively related to the topic. This helps to know about the areas that are lacking in the
company and suggest them the best practices that can be used by the company in future. This is
necessary to give recommendations to Petbarn regarding the areas that they must work on.
Specific sustainability area
One of the important area of sustainability that must be used by Petbarn is environment.
At the present time there is so much harm caused to the environment. There is lack of natural
resources and due to this reason the business organisations must work on them to take care of
planet. There is rise in pollution that is a major problem faced by the environment (Martínez-
Martínez and et.al., 2019). If pollution level would not be controlled, then this will enhance the
problems for society. This will help the company to contribute positively to the environment.
The whole industry must focus on the environmental sustainability so that all the harmful
substances can be removed. It is important because the humans are able to use the energy
properly and enhance the use human-made resources. It is necessary to manage the work and use
such practices that will help to reduce the wastage of resources. The optimum utilisation of
resources is necessary so that it can be used by future generation as well (Breuer and et.al.,
2018). It is a global concern and there is need of reducing the harm to environment and adopting
these practices for success of enterprise.

Recommendations for the enterprise’s sustainability
Sustainable enterprise is the one that adopts sustainable practices and assures to become
responsible. It helps them to operate effectively and enhance their image in market. The use of
proper research regarding the problem faced by the environment is necessary and helps to know
about the best actions in the field (Lorincová and et.al., 2019). There are certain
recommendations for Petbarn to enhance environmental sustainability:
Implement a recycling program: In order to attain the target of sustainability there is
need of implementing a recycling programme. The packaging of the company must be designed
in such a manner that the same can be recycled. It helps to reduce the wastage of resources and at
the same time reuse the resources. It is beneficial for the environment as the used materials are
not being dumped in environment. The ethical recycling practice of the company will help to
manage the working condition of the business.
Conserve energy within the office: It is another practice that can be adopted by
enterprise. There is need of using electronic equipment’s in effective manners and switching of
the lights in order to save electricity (Roxas, 2021). The use of energy in proper manner is
necessary to contribute towards environment. All the people working in the organisation must
follow all these principles in order to achieve sustainability effectively.
Promote a paperless office: The use of digitalisation is enhancing and there are regular
updates in the technology. The use of latest technology will help to cut less trees. The work can
be done on Microsoft office and the records are kept there. This also help to save trees and is
necessary for environmental sustainability. It will help to save environment and reduce pollution
in the nation.
Electronic vehicles: There is rise in pollution due to petrol and diesel vehicles. It is right
time to switch towards electric vehicles as they follow the principle of go green. It helps them to
reduce the emission of harmful gases and reduce pollution (Das and Rangarajan, 2020). It is also
important for safety of environment.
Make sustainability a core principle: The business organisation must adopt sustainability
as the core principle and by using the same they will work properly. There is need of adopting
right practices and telling all the employees in the organisation about the principle of
sustainability. It will enhance the efforts of all the workers in the company and will contribute to

environment. Also, the good work done by the company must be shown on annual report in order
to motivate the workers.
Be accountable and constantly improve: It is another approach that can be used by the
company. They must carry on all the task by being transparent. They must be accountable for
the work done by them. They must learn from the mistakes done by them and enhance the
working by taking suitable actions (Amankwah‐Amoah, Danso and Adomako, 2019). It will help
them to enhance their image in market and manage working.
These are necessary practices that must adopted by Petbarn in order to attain
environmental sustainability. The use of all these methods will enhance their brand image and
they will be able to contribute to sustainability for the business. All these points will help Petbarn
to contribute towards the environmental sustainability. In order to measure their success, the
company must check them with the help of monitoring tools.
List and assessment of indicators for monitoring.
There is need of checking the sustainability practices that are being adopted by the
company. By checking them the company is able to monitor the good work being done by them.
There are some indicators that help to monitor the sustainability of company. The use of all these
indicators helps the business organisation to check the performance actions taken in favour of
environmental sustainability. They are as follows:
Sustainability indicators Description Challenges
Energy It is one of the indicator that
helps to check the
performance of the
environmental sustainability
adopted by the company
(Fernandes and et.al., 2018).
The use of low energy is
positive step taken by
Petbarn. They must use
renewable resources of
energy in order to work
effectively and achieve their
It becomes difficult for the
company to check all the
sources of energy. When the
company enhances its
operations then it becomes
problematic to measure the
same and check the
performance.

goals.
Emissions The emission made by the
company must be measured.
The company must have
ability to reduce the negative
emission in order to
contribute positively towards
environmental sustainability.
The reduction is beneficial
for the company and it
reduces overall greenhouse
gas emissions.
The limitation here is that by
adopting this aspect related to
emission the company has to
bear extra expenses and it
costly for the company
(Ouvrard, Jasimuddin and
Spiga, 2020). These
emissions contribute to
climate change increasing and
enhance the carbon level.
Water The scarcity of water is a
worldwide problem. There is
need of using the resources in
optimum manner (Sharma,
2020). The wastage of
resources must be minimised
by Petbarn. It is important to
track the usage of water done
by the company in order to
monitor their sustainability. It
is important to save water and
specially the fresh water must
be used wisely by the
business organisation.
Water is important resource
and the use of water can not
be limited. It becomes
difficult for the company to
reduce the use of water.
Material It includes the resources used
by the company. There is
need of checking the
materials that are being used
by Petbarn at their
A lot of materials are being
used by the company.
Sometimes, there is more use
one material and other time
the next material is used

organisation. It helps them to
save the resources and carry
on the work effectively by
them. The natural resources
must be used wisely and they
must be monitored.
more.
Wastage of resources This indicator is to measure
the wastage of resources. It is
necessary for Petbarn to
reduce the wastage and then
measure the same. Available
resources must be used
wisely by the company as
they have to save the
resources for their future use
(Severo and et.al., 2019). It
enhances the operational
efficiency of the company.
There is problem in
monitoring the wastage due
to a lot of resources being
used by company.
All these indicators have their own limitations and it is necessary for the company to use
them despite of the limitations. It will help Petbarn to measure their overall performance and
enhance the working of the business organisation. It is necessary to check their practices so that
the company is able to take suitable actions in future (Ajmal and et.al., 2018). If there is low
progress, then the company must make changes in their strategies so that they are able to
contribute to sustainable practices.
Conclusion
From the above report, it is concluded that sustainability must be followed by company in
order to operate smoothly. The implementation plan is formulated in the report to know about the
sources of information and their relevance. There is need of choosing one area in which the
company will work to attain sustainability and their practices. The recommendations that can

help the company to attain sustainability are also mentioned. The methods to monitor the
performance are analysed in the report.
It was difficult for me to choose the best dimension that will be suitable for the organisation.
After conducting research, I was able to know about its importance and then used environment
suitability practices. I took help of colleagues and then was able to rely on secondary research to
complete the project. I was facing issue in knowing bout the different indicators and how are
they used to measure the performance. It is necessary to know about the advantages and
disadvantages of each tool. It helps to check the suitability of the desired tool and use it in proper
manner. I would have conducted more research if there was extra time.

References
Books and Journals
Ajmal and et.al., 2018. Conceptualizing and incorporating social sustainability in the business
world. International Journal of Sustainable Development & World Ecology, 25(4),
pp.327-339.
Amankwah‐Amoah, J., Danso, A. and Adomako, S., 2019. Entrepreneurial orientation,
environmental sustainability and new venture performance: Does stakeholder
integration matter?. Business Strategy and the Environment, 28(1), pp.79-87.
Breuer and et.al., 2018. Sustainability-oriented business model development: Principles, criteria
and tools. International Journal of Entrepreneurial Venturing, 10(2), pp.256-286.
Das, M. and Rangarajan, K., 2020. Impact of policy initiatives and collaborative synergy on
sustainability and business growth of Indian SMEs. Indian Growth and Development
Review.
Fernandes and et.al., 2018, June. Circular and collaborative economies as a propulsion of
environmental sustainability in the new fashion business models. In International
Conference on Innovation, Engineering and Entrepreneurship (pp. 925-932). Springer,
Cham.
Lorincová and et.al., 2019. Employee motivation as a tool to achieve sustainability of business
processes. Sustainability, 11(13), p.3509.
Martínez-Martínez and et.al., 2019. Knowledge agents as drivers of environmental sustainability
and business performance in the hospitality sector. Tourism Management, 70, pp.381-
389.
Ouvrard, S., Jasimuddin, S.M. and Spiga, A., 2020. Does sustainability push to reshape business
models? Evidence from the European wine industry. Sustainability, 12(6), p.2561.
Rossi and et.al., 2020. Circular economy indicators for organizations considering sustainability
and business models: Plastic, textile and electro-electronic cases. Journal of Cleaner
Production, 247, p.119137.
Roxas, B., 2021. Environmental sustainability engagement of firms: The roles of social capital,
resources, and managerial entrepreneurial orientation of small and medium enterprises
in Vietnam. Business Strategy and the Environment, 30(4), pp.2194-2208.
Severo and et.al., 2019. The teaching of innovation and environmental sustainability and its
relationship with entrepreneurship in Southern Brazil. International Journal of
Innovation and Learning, 25(1), pp.78-105.
Sharma, A., 2020. Sustainability research in business-to-business markets: An agenda for
inquiry. Industrial Marketing Management, 88, pp.323-329.