ICT622 - Information System Strategy Report: Peterson Retail Company

This report, prepared in memo format for the CEO of Peterson Retail, analyzes the company's information system strategy. It begins with a SWOT analysis, identifying Peterson's strengths (e.g., efficient retail operations) and weaknesses (e.g., less effective information handling). Threats include competition from Goodmart. The report then applies Porter's Value Chain and Ansoff's Matrix to categorize these factors. Based on this analysis, the report proposes IT strategies, including incorporating cloud computing and enhancing e-commerce capabilities, to leverage strengths and opportunities to mitigate weaknesses and threats. The recommendations aim to improve supply chain management, customer service, and overall competitive advantage in the retail market, suggesting the adoption of Amazon cloud services and enhanced e-commerce features.

Running head: REPORT ON INFORMATION SYSTEM STRATEGY
MEMO
ON
INFORMATION SYSTEM STRATEGY
Name of the Student
Name of the University
Author Note:

1Information System Strategy
Strength Value Chain
Segment
Competitive
Force
Ansoff’s Matrix
Quality of
products
Inbound Suppliers Adoption of new
products
Supply chain
management
with IT
Customer
trust worthy
Process Substitute
Product
Fetching more
customized
product
E-commerce
business
process
Weakness
Traditional
business
services
Marketing Less
customized
services
Incorporation
of cloud
infrastructure.
Effective database
management
system.
Less
influence of
advance
technologies
Less
effective
business
operation
Significant
threat of new
entrance.
Making the
services more
customize.
Incorporation
of IT in the
business
structure.
Opportunity
Incorporation
of effective
information
technology.
Social media
marketing
Introduction of
new marketing
plan
Introduction
to social
media
advertisement
Utilization of
the features of
data analysis
Advance
database
management
Utilization
of IT for
better
marketing
result
More effective
services than
others by making
it less time
consuming and
cost effective.
Effectiveness
of the IT
system
security.
More
customized
result

2Information System Strategy
To: Chief Executive Officer (CEO)
From: Chief Information Officer (CIO)
Date: XX/XX/XXXX
Subject: Proposal for Information Technology Strategies
Considering the business services as well as the market competition of the retail
company Peterson, it has been noticed that there is a significant impact of effective
information technology system in order to enhance the services and the marketing of the
organisation. Being a Chief Information Officer there is a huge responsibility to gather detail
information about the strength and the weaknesses of the company in order to address as well
as to enhance the identified services. Followed by the above aspects this memo is prepared
with the purpose to identify all the organizational threats and weaknesses. Considering those
key findings, it will then propose effective Information Technology strategy which will
mitigate threats and vulnerabilities by enhancing the strength and weaknesses of Peterson.
Followed by the above listed aspects there are several informative contents has been
received after conducting a SWOT analysis on the business services as well as in the
marketing strategies of the organization Peterson. According to the SWOT analysis it has
been noticed that since, Peterson is one of the most efficient retail company which is known
as one of the best drug chain and food retailing company. Followed by this aspect it has been
noticed that one of the biggest threats is the rival company Goodmart as after investigating
the market status it has been noticed that Goodmart has effectively expanded their business
by providing best quality services which holds a significant possibility to replace the market
position of Peterson. Along with the above aspect it has been also observed that the
organization holds a significant limitation related to the less effective information handling

3Information System Strategy
process which impacts the business services. After investigating the business strength and
opportunities several beneficial aspects has been noticed which includes the aspect to adopt
effective information technology strategies with the purpose to mitigate the identified
problems related to the digital marketing and the services of the organization. Following
these aspects as a Chief Information officer it is suggested to incorporate the feature of cloud
computing which will offer several functional capabilities to address the opportunities and
mitigate the identified risk as well as the vulnerabilities. Considering the retail business
services of Peterson as well as by analysing the offered features of Cloud computing in has
been observed that incorporation of effective cloud infrastructure will enhance the channel
operations by making it more customized for the customers. Along with is it has effective
supply chain visibility which enables the organization to handle the supply chain system
digitally with the help of internet and cloud features. Following the above beneficial features
incorporation of cloud infrastructure will help to make more effective decisions as it work by
analysing big data which contains a large set of customers’ as well as market data. Hence, it
can be stated that due to the incorporation of the above technology Peterson will sure address
all its opportunities. Considering this aspect it is recommended to the CEO that the
incorporation with Amazon cloud services will surely help to address listed findings and
along with is Peterson must enable and enhance its e-commerce feature with the purpose to
expand the business.

4Information System Strategy
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