Assessment 02: New Product Development Report - Petzyo's Fetch Friend

This report details the new product development (NPD) process for Petzyo's Fetch Friend, an automatic ball-throwing dog toy with an integrated dental chew. The report begins with consumer insights and ideation, identifying the target market as dog owners seeking convenience and health benefits for their pets. The final product concept is an automatic ball shooter with a dental chew ball, addressing the problems of insufficient exercise and potential high vet costs. The report includes a financial business case, marketing and launch strategy, and considerations for production, design, and intellectual property. The report outlines key guidelines, strategic arenas, and capabilities related to the product, including entry strategy, portfolio management, and innovation. The report also analyzes the product's value proposition, packaging, brand positioning, and future product iterations, including longer-lasting dental chews and Bluetooth connectivity. Metrics like CAC and LTV are proposed to measure product success. The report concludes with a discussion of the product's competitive advantages and future development plans.