PEV300 Project Programme: Quality Determinants & Glastonbury Festival

This report analyzes the impact of key quality determinants on Glastonbury Festival event planning. It investigates how factors such as program management, food hygiene, facilities, price, and perceived value influence the success of the event. The research employs both primary and secondary data to assess quality management practices at Glastonbury, highlighting issues related to waste management, food safety, and special needs of attendees. The study aims to provide managerial implications for improving quality aspects and ensuring consumer satisfaction, emphasizing the importance of unique event experiences and thorough performance analysis of all involved parties. Ultimately, the report offers recommendations for enhancing the quality of Glastonbury Festival event planning to achieve greater success and customer satisfaction.

Running head: IMPACT OF KEY QUALITY DETERMINANTS ON GLASTONBURY
FESTIVAL EVENT PLANNING
Impact of Key Quality Determinants on Glastonbury Festival Event Planning
Name of the University:
Name of the Student:
Authors Note:

1IMPACT OF KEY QUALITY DETERMINANTS ON GLASTONBURY FESTIVAL EVENT
PLANNING
Executive Summary
In analysing the Glastonbury Festival Event Planning, it has been observed that the planners
consider maintained of exceptional quality in all its necessary event activities for ensuring its
success. The research focussed on analysing the ways in which quality determinants such as
programme management, food hygiene, facilities, price and perceived values impacts success
of Glastonbury Festival event Planning. Primary and secondary data collection process was
employed in gathered relevant data for its analysis on quality management in Glastonbury
Festival event Planning. It was gathered from the research that the events planning quality
management includes the skill of developing along with managing a team of individuals in
order to attain a qualitative business objective within a decided time frame and cost that can
lead to production of a quality services or series of events. Considering the same, for offering
exceptional consumer value in maintaining quality of the Glastonbury Festival event, the
planners must consider developing effective values for the consumers.

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Acknowledgement
I would like to acknowledge everyone who played a role in my academic accomplishments.
First of all, my parents, who supported me with understanding. Without you, I could never
have reached this current level of success. Secondly, my committee members, each of whom
has provided patient advice and guidance throughout the research process. Thank you all for
your unwavering support.

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Table of Contents
Chapter 1: Introduction..............................................................................................................5
1.1. Research Background......................................................................................................5
1.2. Research Problem............................................................................................................6
1.3. Research Significance.....................................................................................................6
1.4. Aims and Objectives of Research...................................................................................7
1.5. Research Hypotheses......................................................................................................8
Chapter 2: Literature Review.....................................................................................................8
2.1. Introduction.....................................................................................................................8
2.2. Concept of Quality Management....................................................................................9
2.3. Quality Management Aspects in Festival Event Planning............................................10
2.4. Background of Glastonbury Festival event Planning....................................................12
2.5. Impact of quality management in Festival event Planning...........................................13
2.6. Conceptual Framework.................................................................................................14
2.7. Summary.......................................................................................................................17
Chapter 3: Research Methodology...........................................................................................17
3.1. Introduction...................................................................................................................17
3.2. Research Approach.......................................................................................................18
3.3. Research Philosophy.....................................................................................................18
3.4. Research Design............................................................................................................19
3.5. Data Collection Process................................................................................................19

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3.6. Sampling and Sample Size............................................................................................20
3.7. Data Analysis Method...................................................................................................21
3.8. Ethical Considerations..................................................................................................21
3.9. Summary.......................................................................................................................22
Cheaper 4: Data Analysis.........................................................................................................22
Frequency Table...................................................................................................................22
Regression............................................................................................................................29
Chapter 5: Discussion..............................................................................................................45
Chapter 6: Conclusion and Recommendations........................................................................48
References................................................................................................................................51
Appendix..................................................................................................................................56
Questionnaire for Guests of Glastonbury Festival event.....................................................56

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Chapter 1: Introduction
1.1. Research Background
Festival event planning has turned out to be a vital consideration for any organization
that is focussed on promoting business. Carefully planned events facilitate the festival events
a closer along with highly personal interaction means with the current or potential consumers.
The success or failure of the festival events can be determined by its sponsors through
maintaining quality in every aspect of the event (Musgrave and Henderson 2015). In addition,
success in the festival events planning needs a coordinated action plan and maintaining
constant quality management in the festival events planning. It is deemed appropriate to
suitably review the steps required to maintain constant quality in planning an event during
festivals that is attained through considering the factors like scope, time and costs
compromises quality.
In analysing the Glastonbury Festival Event Planning, it has been observed that the
planners consider maintained of exceptional quality in all its necessary event activities for
ensuring its success (Mykkänen 2015). A quality and successful Festival Event Planning is a
combination of time, costs and services offered. The quality control managers in the events
like Glastonbury Festival Event Planning ensure that the event operations run efficiently and
smoothly. It is also ensured by the event planners that they successfully enforce a basics
standard of the quality which is predetermined by the event planners. In consideration to the
events planning of Glastonbury Festival it can be ensured that a level of quality can be
maintained by the planners in order to make sure that the set standards for the event do not
fall apart (Raj, Walters and Rashid 2017).

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1.2. Research Problem
From analysing the Glastonbury Festival event planning it has been gathered that with
each year this festival event planning is facing issues in attaining increased guest visits and is
also dealing with issues in maintaining quality checks in its event activities. It has been
revealed that the organizations of Glastonbury Festival were fined for increased human waste
population that leaked from a tank and polluted a stream (Richmond 2017). There was lack of
effective waste management plan that had drastic impacts on the environment. This is also
resulting in increased challenges faced by the event planners of Glastonbury Festival in
satisfying the consumers particularly when the requirements of distinct stakeholder groups
are not considered to be same. In addressing such research problem, the current study will
evaluate the impact of various quality aspects on successful execution of Glastonbury
Festival event Planning (Robbins 2017).
The research problem has also identified that the Glastonbury Festival event Planning
is dealing with issues related with maintaining food and beverages safety as a lot of
complaints exist regarding increasing wasted bottles and rising costs of such services. Special
needs of the consumers are also vital to be considered by Glastonbury Festival event Planning
in which the planners are lagging to meet special needs of the guests (Robertson, Yeoman,
Smith and McMahon-Beattie 2015). For this reason, to facilitate the marketers of the
Glastonbury Festival event in developing a successful event plan, the organizer must be able
to attain answers regarding ways in which events can be organized content of the event along
with analysing the effectiveness of the host in making the event entertaining for consumers.
1.3. Research Significance
Successful event planning in Glastonbury Festival event will require detailed and
flawless plan execution that can make sure that events run smoothly. As an aspect of
complete along with detailed event program in Glastonbury Festival event the planners must

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consider that the possibility of any hindrances or issues those can be faced in the festival
events (Robinson 2016). Focussed on the identified the research problem, the current study
has the significance of explaining the impacts of quality management within the Glastonbury
Festival event Planning. Through carrying out study on this subject, the research provided
several effective managerial implications on improving the quality aspects such as food
hygiene, facilities, price and perceived value. Moreover, the research has the significance of
explaining the quality management strategies those can be implemented by the event planners
in Glastonbury Festival event planning for attaining consumer satisfaction from the event
(Rodin and Braithwaite 2018). In addition, it also explained that the festival event must be
represented to the public as unique through offering an opportunity to observe and experience
something exciting and new that can ensure addressing one of the major quality aspect
needed for successful event planning.
Another important implication of the current research is that the ways in which
evaluation of all the activities within Glastonbury Festival event Planning is necessary in
ensuring performance analysis of all the individuals involved within the event production
including panning staff, venue staff, caterers, entertainers and all the individuals those
tookpart within the execution or planning of Glastonbury Festival event (Ryan 2016). The
significance of the research is also to ensure that analysis is carried out on the ways in which
maintaining event planning quality through inspection of caterers, entertainers, special needs
of guests along with theme set up for the festive can ensure success of Glastonbury Festival
event Planning.
1.4. Aims and Objectives of Research
The aim of the research is to analyse the impact of quality management in Glastonbury
Festival event Planning. The objectives those are developed for accomplishing the current
research successfully are indicated below:

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 To analyse the quality management issues faced in Glastonbury Festival event
Planning
 To evaluate the manner in which quality determinants such as programme
management, food hygiene, facilities, price and perceived values impacts success of
Glastonbury Festival event Planning
 To analyse the background of Glastonbury Festival event Planning
 To recommend necessary quality management strategies for improving the quality of
Glastonbury Festival event Planning
1.5. Research Hypotheses
The research hypotheses those are to be tested through carrying out research on the
impact of quality management in Glastonbury Festival event Planning are indicated below:
 H0: Quality determinants such as programme management, food hygiene, facilities,
price and perceived values has positive impact on success of Glastonbury Festival
event Planning
 H1: Quality determinants such as programme management, food hygiene, facilities,
price and perceived values no positive impact on success of Glastonbury Festival
event Planning
Chapter 2: Literature Review
2.1. Introduction
Anderton (2018) stated that the festivals and events in UK are often employed by the
destinations in order to promote the events image along with offering diverse interests for
attraction among tourists that can stimulate tourism development. It was also gathered that
there has been significant growth in the global festival event industry. Such increased growth
rate along with enhanced consumer awareness has resulted in the need for an efficient

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management for ensuring sustainable growth and development (Meretse, Mykletun and
Einarsen 2016). The success of such events is relied on maintenance of the quality
determinants such as programme management, food hygiene, facilities, price and perceived
values. The literature review chapter will focus on analysing the previous researches on
quality management approaches or factors maintained by the Glastonbury Festival event
planners in UK over years and success attained in planning such events. Moreover, it will
also critically evaluate the existing literature on emerging quality management approaches
those are employed by the festival event planners in UK (Miettinen, Valtonen and
Markuksela 2015).
2.2. Concept of Quality Management
Carlson, Rosenberger III and Rahman (2015) defined quality management as an act of
overseeing all the tasks and activities that is required in order to maintain a desired excellence
level in the activities involved. These researchers also agreed that quality management
includes the determination of a quality policy, generating along with implementing quality
assurance and planning along with quality control and improvement. Quality management
makes sure that a company, service or product is consistent and the four major components in
ensuring effective quality management includesquality planning, assurance, quality control
and improvement. A quality and successful Festival Event Planning is a combination of time,
costs and services offered. Clayton (2016) indicated that the total quality management in the
festival event planning necessitates that all the stakeholders within business work together in
order to enhance processes, services along with the events planning culture. These
researchers elucidated that the events planning quality management includes the skill of
developing along with managing a team of individuals in order to attain a qualitative business
objective within a decided time frame and cost that can lead to production of a quality
services or series of events. Collins and Cooper (2017) elucidated that the importance of

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festival events planning for generating revenue for the planned events cannot be over-
stated.Quality management services in case of any festival event planning considers regular
site inspection, developing effective event designand concept along with that expert input is
employed to attaining outputs. It is deemed appropriate to suitably review the steps required
to maintain constant quality in planning an event during festivals that is attained through
considering the factors like scope, time and costs compromises quality.
2.3. Quality Management Aspects in Festival Event Planning
Cooper (2017) stated that there are certain quality management aspects within the
festival event planning of are generally focussed on price, perceived value, facilities, Program
management, and hygiene and food quality. These aspects are deemed to have a huge impact
on useful festival event planning. According to Cooper (2017) price is deemed to be one of
the important factors that ensure the quality of the festival events planning. The suitable
pricing strategy decided for the festival event planning must consider the affordability of the
guests, competitors pricing strategies, amount spend on overall planning of festival event, and
through deciding the maximum that can be paid for the food and beverages. Moreover,
perceived value attained by the guests in the festival event decides the quality of the event
taking place. Satisfaction and loyalty and it are high impacted by product quality. Davis
(2016) elucidated that the perceived value is deemed to be the precursor of consumer.
Considering the same, it has been gathered that the consumers those are likely to decide to
pay for the event are the ones those are satisfied with the unique values desired by the guests.
This can include cultural activates and programs, music concepts along with various
innovative festive themed camps for entertainment purposes.
In addition the facilities maintained within the event location also facilitates in
determining the quality of the event planning. In ensuring the exceptional quality the festival
event must include proper waste management and disposal system, regular cleaning facilities

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at the time duration of the event and accommodation with adequate food and beverages
supply facilities. It is also ensured by the festival event planners that the Dyer (2018) revealed
that effective program management is necessary in ensuring the quality of the planned
festival events. Moreover, the hygiene and food quality maintained during the course of the
event decides the quality of the festival events. This is for the reason that necessary facilities
offered to guests such as staff service, festival programs content, souvenirs, convenience
along with information availability affects the quality of the festival event planning. Getz and
Page 2016) stated that the food and beverages offered must be fresh and hot along with
having different varieties based on the preferences of the type of gusts arriving at the event.
The festivals are observed to maintain their event quality through attracting huge consumer
base through maintaining sequence of the activities in the festival. This will indicate proper
event management that is indicated through food safety maintenance in the festival events.
Hill (2016) added that in ensuring quality of the event food safety practices are
followed that follows four major steps such as clean, separate, cook and chill along with
offering healthy food alternatives to the guests. The waste management, human sewage
treatment and the disposal systems are regularly monitored along with checking the waste
hauler to realise the acceptable contamination levels for recycling along with organics waste
streams. Hitchings, Browne and Jack (2018) revealed that based on such factors identified
those can impact the quality of the festival events a service quality theory has been developed
in which the guests are considered to be satisfied of their judgement of services that they have
received equals or exceeds from their expectations. This is also referred as gap analysis
theory. Considering same, the festival event planners are likely to develop a primary goal to
offer high quality and satisfying experiences that are perceived by guests to be of good value
in order to maintain their quality of event.