This report examines Glastonbury Festival's attempt to launch an international event in Lagos, Nigeria. It provides a background of the organization, Glastonbury Festivals Ltd., and its objectives, including donating profits to Nigerian charities. The report highlights the relevance of the event, considering Nigeria's growing interest in international arts and music, and analyzes the market using a PESTEL framework. It addresses potential challenges like security and investment, and proposes marketing plans, including social media advertising, visual media promotion, and native promotions. The report also discusses the event's theme and design, considering the acceptability of British culture in Nigeria and suggesting alternative themes reflecting Nigerian folk culture. Desklib is a platform where students can access similar solved assignments and past papers.
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