Pfizer: Australian Pharmaceutical Industry - Business Strategy Report

This report offers a comprehensive analysis of Pfizer, a major player in the Australian pharmaceutical industry. It begins with an introduction to Pfizer, its history, and its growth trajectory. The report delves into Pfizer's business strategy, including its vision, mission, and corporate tactics, as well as its therapeutic innovation and collaborations. It examines the company's functional strategies, such as engaging with the public, international investments, and its global well-being programs. The report also addresses the issues and challenges faced by Pfizer, particularly in relation to Covid-19, and provides recommendations for future strategies. The report covers various aspects of Pfizer's operations, including its structure, success factors, values, and behaviors, as well as its marketing and technological approaches. The report also focuses on the company's response to the Covid-19 pandemic and its collaborations in vaccine development. Finally, the report concludes with a summary of the key findings and recommendations for Pfizer's future.