New Product Launch Presentation for P&G: Anti-Pollution Cream

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PRODUCT AND SERVICE
DEVELOPMENT
DEVELOPMENT OF NEW
PRODUCT

TABLE OF CONTENTS

INTRODUCTION
In this presentation, a new product is introduced for the
P&G company and how this product can be launched in
the market through different marketing strategies. What
makes this new product suitable for launch and would
this product satisfy the customers’ needs are all
discussed in this presentation. Appropriate financial
strategies and investment required are also mentioned.
This presentation is an overview for the launch of new
product.

OVERVIEW OF P&G
• The Procter and Gamble commonly known as P&G, is a
multinational company founded by two brothers in law named
William Procter and James Gamble in 1837.
• The product and services offered by P&G are all consumer goods
and there are around 60 brands in which the company deals.
• It deals with the beauty, healthcare, homecare and other products
making the life of consumers a little better by providing what is
possible to satisfy the needs of these people. Detergents, shampoos,
soaps, feminine products, beauty products, etc. are all the products
provided by P&G.

INTRODUCTION OF NEW PRODUCT
The new product which is proposed here is a cream for the
protection from pollution. This cream when applied can protect the
skin from all sort of impurities causing skin to be free from germs.
This cream would have ingredients which can prevent all sort of skin
harm for about two hours and after that the cream should be
reapplied.
This new product would add in the product line of Olay brand which
already have creams with anti-aging properties and fairness and all.
This cream would add in the innovation to the existing product and
create an anti- pollution cream for all.

MARKET OPPORTUNITIES FOR THE
NEW PRODUCT
In today’s time, with the growing dependency of
people in the technology and with the use of products
like refrigerators, automobiles, smartphones that are
now a part of life, the pollution in the air has
drastically increased. This pollution has adverse
effects on health and skin. With the introduction of this
new cream, it would be boon for people to move freely
without the care of pollutants harming their skin.

MARKETING STRATEGIES
• At the early stage the marketing strategies should differ
from the later stage. At the introductory level, the
promotional activities such as advertisement should be done
in order to create awareness about the product in the
market.
• The product packaging and branding should be similar to
the existing product-line of Olay but with some new addition
in order to give the customers feel that a new product of
same brand is launched.

COMPETITION AND INDUSTRY
This product is an innovative idea, which suggest
that at earlier stages, the competition would be low.
But in the cosmetic industry, there are many
established brands, so the competition at the later
stage with the introduction of similar products in
the market would get high.
With the use of porter’s differentiation strategy
these competitions can be faced and overcome.

FINANCIAL OVERVIEW
• This product will require an overall budget of $3 million, with
the investment in manufacturing department, R&D and also
funds for marketing strategies.
• The product line of the new product is in profit and more than
half of the investment could be done through the revenue
generated.
• P&G is a large multinational conglomerate and the investment
in this project can be easily managed. Though there are risks
involved, but the success rate of product are also high.

INVESTMENT REQUIRED
The capital required in the launch of the new product can be
financed by finding the investors who can fund the project in
return of market shares for the product or returns with
interests.
There would be a need of some special ingredients and other
products for the cream which would need to be imported.
As P&G already deals in the cosmetic industry, there is no
need for the new manufacturing plant but there is a need of
new machinery for the final stage of the product.

CONCLUSION
Through this presentation, it can be concluded that the
launch of the new product can be successful with correct
marketing strategies and availability of the required
funds. In this presentation, the new product is discussed
and how the needs of customers can be fulfilled with the
introduction of this new product providing opportunities
for the product in the market. the whole overview is
provided of the launch of new product and the
competition and risk it would face.

REFERENCES