Innovation & Sustainable Business Development: A P&G Case Study
VerifiedAdded on 2023/06/13
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This essay examines the business model employed by Procter & Gamble (P&G) to maintain economic value and ensure the delivery of high-quality products to customers. It discusses the concept of a business model, highlighting the importance of value proposition and architecture, and explores the impact of disruption, particularly through the introduction of new markets and technologies. The analysis covers opportunities and threats related to smart connected products and the Internet of Things (IoT), emphasizing both the advantages and cybersecurity risks. The essay also references Osterwalder and Pigneur's business model framework, focusing on key activities, value proposition, and client relationships within P&G. Furthermore, it considers business models as a set of capabilities and resources, emphasizing the role of software applications and globalization, and concludes by highlighting P&G's expertise in delivering value propositions to meet customer requirements, ensuring sustainable market value. Desklib offers a wealth of similar essays and study resources for students.
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