Analysis of P&G's Marketing Strategies and Product Promotion

This report analyzes P&G's marketing strategies for its health care products. It examines the company's approach to digital marketing, premium pricing, and sales techniques. The report explores the target market (women aged 18-45) and the use of social media for promotion. It also covers the marketing mix, including the product (skin moistening cream and gel), pricing strategy, distribution through upmarket stores, and promotional activities such as product launches and sample distribution. Additionally, the report highlights the use of new user coupons for online customers as a sales technique. The report provides a comprehensive overview of P&G's marketing efforts for their healthcare products.

Principles of sales and marketing
Why P & G 's health care products?
Multinational brand
Operating since 1837 , 181 years old.
Society's acceptance for the brand
Target Market
 Age group 18-45 years
 Being a premium product- women from upmarket
segmented and targeted.
Marketing Mix
Product :is skin moistening cream and gel. The product is
created using the latest technologies and created using organic
substances which does not have kind of side effect on the skin.
Pricing :The company has used the premium pricing policy for
the new product. This strategy has been chosen by the company
because of the excellent brand recognition company, it has the benefit
of charging a premium for its products.
Place : the company would employ the selected distribution
strategy and the product will be available in the upmarket skin care
shops and supermarkets.
Promotion : An event will be organized for spreading the
product launch, marketing campaigns on the social media will be
company's main promoting tools.
Marketing Strategy :
The company has opted for the digital marketing
through which it aims of targeting the upmarket women in the
society. It would keep the prices of the new product high for
delivery high quality organic moistening cream and gel.
Sales technique :
Because P & G is a internationally renowned brand, it will
start off its sales by offering it as a sample to the customers of its
health care products. It will offer new user coupons for the online
customers.